It’s that time of the year again – Thanksgiving, Black Friday, and Cyber Monday. I, like many others, don’t really think twice about correlating Thanksgiving with the sales and deals that come the day after. It’s ironic how a holiday that is meant for people to be grateful and thankful for what and who they have is followed by the biggest sales of the year. People camping out in line for malls and stores hours before opening, being glued to the computer / phone watching the seconds count down so you can add that item to your cart before it sells out, browsing around the internet or store and realizing, “I don’t really need this… but it’s on sale!” I have conflicting feeling about Black Friday and Cyber Monday, who can relate?
Growing up, my parents weren’t really big on Black Friday shopping. They didn’t like the crowds, bad traffic, fighting for parking spots, and didn’t want us spending our money on things we really didn’t need. Black Friday is usually when people try to get their Christmas shopping done in 1 day so they get more bang for their buck. My parents didn’t think it was worth the hassle, and with how many people we have on both sides of the family, it would be an all day event that they were not down for. But some years, my sisters and I wanted to experience the Black Friday madness. And each time we would participate, my dad would say, “All for what? A Sale that’s just basically taking off the tax? It’s not worth it!” As he angrily maneuvered the car from people walking stupidly. And in the moment he would swear that if the next year we wanted to shop, he wouldn’t be driving. But we’d somehow convince him the next year anyways.
It’s funny because most of the time I went out on Black Friday, I never really bought anything. I remember there was one year, I want to say I was a freshman in high school, but I might have still been in middle school. Anyways, we participated in Black Friday shopping, and my sister and I were roaming around Nina’s. May I remind you, at this point in my life, my main income came from birthday and Christmas money. My birthday is in February, so let’s just say my broke ass didn’t have that much money to spend. And because of this, I had to choose wisely what I decided to buy. I’ve always held back from buying things because I feared I’d find something else and not have enough money. But by this time, we were nearing the end of our route. We have gone around the mall and I honestly didn’t find anything I really liked. I felt pressured to buy something for the sake of “I went out on Black Friday.” I felt so pressured, and was in desperate need of clothes that my dumbass bought something at full price. I remember that top being like…. $27.99. That was a lot of money for unemployed me.
I remember when we all met back in the car, I told my parents and sisters that I bought a top…. that was full price…. and they all unanimously looked at me like, “bruh.” I then got the lecture of how I don’t need to buy something if I don’t really like it, how I should save my money, and make better choices with spending, etc etc. At the time I thought it was annoying. But deep down, I knew I only bought something because I felt the need to do it. Like, my ass woke up hella early, my dad drove in this traffic, I was sweating in the mall with the crowds, I was not about to walk out of the mall empty handed. I wanted something to show for it. It’s crazy that knowing it’s the “day” to shop makes you feel pressured to spend your money.
I appreciate that my parents taught me the value of money because I feel like it humbled me as an adult. Growing up, I didn’t have the latest shoes, clothes, or gadgets. I went to Catholic school and had a uniform I wore everyday, with the same black shoes from Payless. I was 25 years old when I first purchased / owned my first pair of Jordan’s (Yes, just earlier this year). It’s not that my parents didn’t have it like that, but that they didn’t prioritize name brand items. Because once you buy a name brand item for 1 kid, you have to do it for all 3. Our parents would buy us shoes from Footlocker once a year, where we really got to pick which one we wanted. I would take that opportunity to finally get some Nike’s.
Obviously when you’re in 6th grade you wanna look cool and rock the trending shit. And if we wanted something that we didn’t need, we would have to save up our birthday, Christmas, and allowance money to get it. Our parents didn’t just buy us things just because we wanted it. We would have to save up our money, or earn it by getting good grades. I remember I would splurge if there was a school dance, or free dress day where I didn’t have to wear my uniform. I would literally try to buy name brand things, or stuff that was in style to look cool. Yes, full body cringe, I know. I remember getting a simple South Pole shirt that just said “SP” in gold, and dropping $30 (does that brand even exist anymore lol). But it really taught us the value of our money, because we had to save up for it and calculate if the purchase was worth it. It’s so much different when it’s your own money you’re spending – even if I didn’t earn the money and it was basically just gifted to me.
Because of this, I’ve learned to live without the name brand clothes, shoes, bags, etc. I learned to wait, and sometimes waiting meant that I realized I didn’t really want it anymore, or I just dropped the idea because I wasn’t willing to drop the money for it. I still wanted nice shit, but I knew my ass couldn’t afford it like that, so I made do with what I had. As I got / get older, I’m realizing the importance of living simple. It’s something I want to practice and be content with. Over the last year or 2, my priorities really shifted and I find myself trying to save up a lot more. I’ve been working since I was 19, and I regretted not saving my money and spending it on clothes / material things when I still didn’t “have it like that.” I have my days where I’m very content with my closet and wardrobe and think, “I really don’t need all this,” and then there are other times where I’m like, “It’s time for new clothes.” It’s like a constant struggle between wanting more and not wanting to give in to material things.
Like I said, I regretted not saving my money when I first started working. I was in my early 20’s, and suddenly I was worried about the future. I’ve been working since I was 19, and I was nowhere near buying a car. At this time reality hit, and I knew I couldn’t be spending my money the same way if I wanted a car, house, and other necessities in the near future. Changing jobs really helped me take that step forward in saving up money. And once I got a taste of not working for $10.50 Daly City minimum wage, I felt like I was making significant progress. For once, I had extra money to spend. Before that, I was literally on paycheck to paycheck and I didn’t even have to pay any bills. My bi-weekly check was just enough to eat out a couple of times with friends. Straight up.
But I didn’t want to lose myself in buying material things just because I could. I rarely buy clothes, and if I do, they have to be on sale. So I know a good deal when I see it. That’s part of the reason why I’m so conflicted with Black Friday and Cyber Monday – I want to live a simple life, but at the same time I’m human and want nice shit. And if I’m going to get nice shit, that shit better be on sale, because my cheap ass isn’t paying full price if I don’t have to. And in my mind I just teeter-totter between knowing I got a a good deal, but feeling so vain because I don’t “need” the items I’m buying. I know that I work hard for my money, and buying myself a little gift here and there (especially if it’s on sale) is not a big issue. I just don’t want it to be the only way I feel good about myself. But since COVID-19, so many people and friends of mine have opened businesses and side hustles. It’s exciting to see them flourish into business owners and seeing friends and acquaintences support each other. Especially with COVID-19 going on, I love seeing small businesses thriving, knowing that my purchase helps an actual person / family instead of a corporation that already has a lot of money. So, this Black Friday / Christmas, really think of your community and how you can shop at small businesses to support your friends, friends of friends, or just someone in your area.
And I’m not saying I don’t like buying myself things, because let’s be real, buying things impulsively can feel really good. It gets you on a high sometimes. Just this weekend I had seen that J.Cole’s Puma’s, RS Dreamers were back in stock in all colors. I love J.Cole, this blog is named after his song, and I’ve been trying to get my hands on them for a while. Suddenly I wanted them all. And I didn’t care at what price. I wanted to support my favorite rapper, and I didn’t know if they would sell quick. The struggle of making the decision to buy them all now while they’re in stock, or wait until Black Friday where they can possibly be on sale but could also possibly be sold out. I bought 2 out of the 5 pairs, and felt good about my purchase. All the while, I’m messaging my best friend, another J.Cole fanatic, about it. He’s all salty because he can’t fit a little boy’s shoe like myself, and has to wait and pay a lot more for a men’s size. He did his research and saw that the same shoes I just bought were $10 and $30 cheaper on another shoe website, and on top of that gave me his military discount. I was gonna say “fuck it, I already placed the order,” until we did the math and realized I could get a 3rd pair for about the same price I just paid for. I ended up getting 3 pairs of the 5 RS Dreamers, for way cheaper than my first initial purchase (which I’m returning). I got basically a 3rd pair for free and saved $10. I felt ecstatic. I was in such a high, and felt good about saving money for something that meant a lot to me and something I’ve been wanting to get. I didn’t feel guilty because I desperately wanted them all and got them at a steal price.
But something I’ve always been taught is to not spend money I don’t have. And that’s where Black Friday and Cyber Monday gets dangerous. Thankfully, I’m a scaredy-cat that is impulsive, but not that impulsive. I’ll never put something on my card that I know I can’t afford. But for some people, that is not the case. What adds to my dislike and negative feelings towards big sales on holidays is that people feel the need to spend money they don’t have. The need to get the latest shoes, clothes, and electronics, at the cost of what? Just to post on the ‘gram and make it look like you have it like that? No thanks. To some, I might sound like a hater. It’s none of my business – what people do with their money doesn’t concern me. And that’s true. But I think it’s worth noting that people go into serious debt by spending money they don’t have, just to play the part they want people to see, just to look stylish and boujee, and just to front like they got it like that… for what?
Your designer clothes and shoes don’t mean anything if your priorities are all fucked up to obtain them. And holidays like Thanksgiving, Black Friday, Cyber Monday, and Christmas, just want us to focus on what we don’t have and what we can buy. All the while it is pushing the lesson of being grateful, thankful, and content with what you have in life. These “holidays” make big corporations richer, and it makes us consumers broke. The need to buy and spend to prove love, companionship, and appreciation ain’t it. To spend money you don’t have to uphold a tradition and holiday makes no sense, and takes away the true meaning of being thankful. And this is part of the reason why so many people have a twisted fantasy of what “love” is. Love isn’t the amount of designer gifts recieved, it’s not about matching clothes, shoes, and what you can get from each other material wise.
Material things can’t buy happiness – we’ve heard that time and time again. The truth is, I want to live a simple life, detached from any worldly possessions, but I’m still human. And I find myself in these cycles where I don’t spend on things I don’t need, and then out of nowhere I will ball out on something or some things. And in the moment it feels good. Buying things for yourself feels good. But it never fails at the end I get buyers remorse. I think of how vain I’m being, especially when I splurge out of the blue. At times I found that I was just buying things to make myself feel better. It’s different when you’re buying yourself something for an accomplishment, or because you truly want it, but it’s another thing to buy stuff for that instant gratification, and shortly after feel nothing. I start thinking of how there are people in the world that don’t have enough food, don’t have a home, clean water, etc. And I think to myself, did I really need that though?
That’s part of the reason why I have conflicting feelings with Black Friday and holiday sales. It sheds light on the ugly parts of society – the part that only thinks of self, material goods, and appearance. And it also sheds light on those parts of me. I love me a good deal, and I’m the kind of person that does no shopping throughout the whole year and balls out on certain times of the year, like Black Friday, where I know I can get things mad cheap. I do think it’s unfortunate that holidays like Thanksgiving and Christmas are the times (and almost cues) to spend your money, and if you don’t it’s almost seen as weird and anti-holiday. Being thankful for what you have and who you have in your life shouldn’t come with a cost.