This is story 8 of 10 of LoveYourzStory’s Creatives Series. I’ve had the pleasure and privilege of getting to know 11 individuals who are passionate about creating. It was interesting to learn where each individual drew their inspiration from. I wanted to shift the attention on other Creatives and tell their stories on what motivates and excites them in their respective field. Thank you to everyone who participated in this series! – Marinelle Cabillo, LoveYourzStory
Ingrid isn’t your typical Disney fan that grew up visiting the parks and experiencing all things Disney, though this is a common misconception her followers may have. Ingrid is known for her social media presence as an influencer. Her posts about Disney outfit ideas exploded on TikTok in the thick of the pandemic, and she has not looked back since. However, she doesn’t limit herself to just posting everything and anything Disney, she also posts outfit inspiration, mom tips and experiences, trips, the occasional collaborations, as well as anything else she feels like sharing. Ingrid has definitely found her creative niche on social media and has enjoyed sharing her journey online, as well as connect with other creatives and mothers.
Ingrid and her family moved from Mexico to the US when she was about 4 years old when her grandma passed away. Her fondest memories are the times her and her family would explore San Francisco, which is why the city holds a special place in her heart. She remembers visiting a Disney store in San Francisco when they first moved, memories like these add to her love for Disney. However, Ingrid wouldn’t consider herself a Disney super fan that collects everything and is up to date with everything revolving around the company. Her love for Disney mostly revolves around the family time and effort her parents took to make the memories happen.
Disney has always been a huge part of her life growing up. Ingrid’s mom tells her stories of how she would collect all the classic movies when Ingrid and her brother were kids. She reminds Ingrid of how much she used to love Mulan, watching it over and over again. To this day, Ingrid still remembers a very specific Winnie the Pooh outfit and that trip to the Disney store in San Francisco when they first moved. Disney was always incorporated in her childhood, but going to the parks and meeting characters weren’t any of those core memories. And that’s because Ingrid’s first time at Disneyland was when she was about 13 or 14 years old. Her parents saved up to take the family to Disneyland for her brother’s 16th birthday, and Ingrid loved the entire experience and being able to look back on the home videos they took.
“I think my love for Disney is tied to all these core memories I have with my family,” Ingrid shared. “It didn’t come easy for my parents to take us to the parks or buy us Disney merchandise at the time. So now looking back, it’s something I genuinely appreciate and I often find myself getting emotional now that I get to experience that with my own kid.”
Ingrid never thought that her personal love for Disney would someday be such a staple in her online presence and side profession. It only seemed right that Ingrid attend school in the city that she grew up to love – she graduated with a Journalism degree with a minor in Humanities from San Francisco State University. Her college years allowed her to learn so much about herself and got her thinking of what she wanted to do in the next coming years. When Ingrid graduated, she didn’t have a set goal to find her dream job, let alone knowing the next steps to make that happen. She kept working retail and played around with social media to keep her occupied.
Working her retail job led her down a whole other path – marriage and motherhood. She met her husband at work and they welcomed their first baby in the midst of the pandemic. When Ingrid and her husband first started dating, they connected on their similar upbringing in regards to Disney. Even though her husband had childhood experiences of going to the parks at a younger age, Ingrid exposed him to a whole new Disney experience when they first visited for the first time together. She showed him so many things at Disneyland that he wasn’t even aware of, despite his previous visits in the past. Now, visiting the parks is something the couple both look forward to, especially now that they have their son.
Being a first time mom is already scary with not knowing what to expect, but having a baby during a pandemic was a whole different ballgame. When Ingrid first found out she was pregnant, she was in a “completely normal world,” being able to have a gender reveal party, visiting Disneyland with her husband, and going to doctor’s appointments together. The 2nd half of her pregnancy was completely different – everything shutdown, she attended appointments alone, her husband wasn’t allowed in the room until she was in active labor, and had to wear a mask while pushing. They welcomed their son in June 2020.
Ingrid had her baby in the thick of the pandemic. Everything was closed and restrictions were at their peak. She suffered from postpartum depression, and not being able to go outside, or do anything really affected her mental health. Like everyone else, she found herself extremely bored. Ingrid grew up watching YouTube and taking pictures – she loved consuming content but never really had intentions of getting into it other than just for fun. Her experience with going viral happened entirely by accident.
If it wasn’t for the pandemic, Ingrid isn’t entirely sure if she would’ve joined TikTok. But she hopped on the TikTok wagon in an attempt to have a creative outlet. Originally, she wanted her TikTok to focus on mom content like creating sensory bins for her son. But her love for fashion proved to be a hit online. She has always been into uploading outfit ideas, but it was 2 videos, “Outfits I’ve Worn To Disney,” that went viral. A huge chunk of her TikTok followers came from her videos that went viral. Ingrid was completely unaware of the Disney community on Instagram, so when she decided to merge her socials, she saw more of a consistent following from the Disney community through mutuals and networking with other Disney creators.
“Because majority of my content included sharing my love for Disney, I was able to reconnect with past networking contacts from a story I wrote in college and everything kind of just spiraled from there,” Ingrid explained.
Ingrid’s first collaboration was with The Walt Disney Museum, where she was invited to check out the museum in exchange for TikTok content. She was all in and not skeptical at all because she had already networked with them prior to in college when she featured them in one of her stories for a class. Not only did Ingrid see this as a great opportunity to collab with the Disney Museum, she also thought it would be an amazing way to network as well. She believes networking is so important – more important than followers and numbers. When they allowed her to bring a few guests with her, she invited local Disney content creators to join her so they could not only produce content, but introduce herself and meet new people.
Ingrid has never been one to be intimidated by someone who has a bigger following than her. She genuinely wants to see others succeed and be happy with whatever they choose to do. If there’s any way that Ingrid can share her success with others and open doors for them, she’ll do it. Ingrid humbly admits that even though it can get easy to let the followers, likes, and feedback from others get to someone’s head, she chooses to not let any of that data cloud her judgment. This is something she likes to do for fun, and she knows at the end of the day, this is all just pictures and videos she likes to share. And she admits that if she were to care about statistics, followers, competition, and other things that come with being an influencer, she would stop posting. This is something that she does for fun and never wants it to bring out feelings of jealousy, competition, or stress.
“I never want this to feel like a competition or a job, that’s what makes it not enjoyable for me!” She said.
In fact, Ingrid is the opposite of competitive. Instead of trying to one up others that post similar content, she tries to befriend them. She has made so many connections and friendships through her social media platforms. They range from other mothers, Disney lovers, park goers, fashionistas, and so on! She has even met some of her online friends in real life – going to Disneyland and featuring in each others’ content. The community is very friendly and supportive if you want it to be. It’s pretty cool that we live in a world where a simple follow and commenting on each others’ posts will build a relationship, so when you meet in person, you feel like you already know each other. Of course there are some nerves when it comes to meeting new people in person, but so far, Ingrid has been pretty lucky with everyone she has met being super nice and friendly.
Disney is such a huge company, and having a connection with anything tied to the company has opened so many doors for Ingrid and her fellow content creating friends. Ingrid has found that brands usually reach out through email. It will usually include a proposal of what product they want you to feature on your social media, as well as the rate of pay. It varies from asking for actual posts on your feed to posts on your stories, it all depends.
When it comes to collaborating with other companies, Ingrid finds herself turning down the majority of the brand deals sent her way. There are times where the brand is expecting too much for what they’re offering, so they go back and forth before making a decision. But more likely than not, Ingrid turns down companies for the simple fact that she just does not agree with their product, enjoy it, or fits her audience. Every brand deal that she has moved forward with, she has used prior to working with them! Ingrid makes sure that she endorses brands that she can personally stand behind.
When it comes to collaborating with other companies or people, Ingrid’s advice is to just reach out! Reaching out can be a very intimidating thing, especially when you are approaching brands, but the worst that can happen is them saying no or not responding. Her advice is to just go for it and believe in yourself, because you never know what can come from it. Especially since Ingrid has met most of her internet friends from collabing, she knows first hand what a simple direct message or email can do.
When Ingrid first dipped her foot into the influencer and collaborating world of social media, she was never really skeptical or hesitant of what it would lead to. It was never really a conversation that had to be had with people around her, she pretty much just did it and didn’t make it a big deal. Of course, she was cautious of what she posted, but she didn’t have to think long and hard about her decisions. Since she was so chill about her social media presence that her family and those in her close circle followed her lead. Her family has always been huge Disney fans and watch content on YouTube, so they think it’s pretty cool that she’s a part of that community on TikTok. Her family has been very supportive – from her mom’s constant encouragement by giving her ideas for future posts, her brother and husband being her behind the scenes camera men, to all her friends and followers that share and repost her content.
Content creating has sparked Ingrid’s creativity in many ways. Now that she’s in the influencer world, she can appreciate how other influencers put their own flare on things. It’s so interesting to her that content creators can have the same niche, but add their own personal touch to make it different. This has challenged Ingrid to ask herself the question, “What makes this me?” when posting new content. Creating has allowed her to express her love for fashion – something that she has always been passionate about. She laughs that even though she builds outfits for videos, she also uses her own content to pack for trips.
As a content creator, the pressure to post and produce new content can be overwhelming. Ingrid knows the way to grow her following is through consistent posting, but she never wants creating to feel like a job that she’ll end up not enjoying. She likes the beauty and freedom of freelance work – it may not be steady income, but the ball is in your court whether or not you want to expand. Her goal is to feel comfortable and happy with what she’s doing, not feeling the need to let her followers know what she’s doing 24/7.
Posting consistently isn’t Ingrid’s priority either. She’s a mother balancing everyday life, work, and freelancing. Because of this, she doesn’t have a game plan when it comes to posting. Ingrid prefers to post on her own time and only sticks to a hard deadline only when she’s working with a brand deal. It’s a good feeling when she wakes up motivated to shoot content and post, but if she isn’t up for it, she won’t force it. She enjoys creating on her own time and advises people to just post whatever they want regardless of what people will say, think, or who will watch it. If Ingrid isn’t feeling it, she’s just not even going to attempt to try – she definitely has to be in the mood and mindset to create. When she’s feeling burnt out, she doesn’t log onto her socials and takes a break for a couple of days.
Ingrid and her husband are expecting baby #2! She would consider herself a part time content creator, but being pregnant has drained her of any motivation to post. She has been taking extended breaks because she’s just not up for it. She has a part time job, aside from content creating, but her fulltime job is being a mother. She had so many ideas of content she would love to post when she got pregnant, but all those ideas have since gone out the window. It was really hard for Ingrid to go back to work and leaving her son. So she tries not to do too much or do things that take away from the time she has with him on days she has to go to work.
“If I am off then I’ll try creating during his nap unless I need him for a picture,” Ingrid explained. “I never force him to do anything so if I see he’s not up for it we try again later or the next day!”
Ingrid’s public accounts have allowed complete strangers to interact with her and give her feedback. That’s part of the reason why she loves what she does – it allows her to connect with other people. Positive feedback that she’ll receive is mostly what her followers want to see more of, which is usually requests for more outfit and friends videos. She loves when she gets questions about Disney recommendations or motherhood advice. Ingrid thinks it’s so special how she gets to be the shoulder some moms lean on when they need someone to talk to. Her account has allowed others to feel like they can trust and confide in her.
Being on public platforms means that you reach a bigger audience, but that also means that you have more feedback and unsolicited comments. Luckily, Ingrid hasn’t had too many instances with haters, but she’ll get the occasional, “I would never wear that,” comment. She once posted a video of her son taking his first steps at Disneyland, and trolls came to tell her that it wasn’t real. She just shrugs it off and doesn’t take anything personal. Ingrid knew what she was signing herself up for, so she has learned to have thick skin and not focus on the outliers that try to make silly comments.
Ingrid and her husband are annual passholders to Disneyland, so they are at the parks every 2-3 months! People approach her all the time when she’s at Disneyland, and she thinks it’s the sweetest thing. She loves to meet her internet friends and supporters, and loves that people feel comfortable enough to approach her in person. Even though her and her little family go to Disneyland pretty often, she doesn’t think she’ll ever get tired of visiting. The parks are always changing – the food, rides, movies, shows, etc., for her to explore. However, she does draw the line at only a couple days at Disneyland, she is definitely not a “let’s go to Disneyland for a week” kind of gal, after a couple of days, she needs a break.
Ingrid has thought about doing content creation fulltime, but it’s still a hard decision for her to make. She would like to say yes, but there are some cons that hold her back. Many of her followers have suggested she make a YouTube channel, and she doesn’t know whether she wants to raise her kids online or not. She can take hate comments about her outfits or other dumb things people say online, but she sees how other creators deal with comments about their children or their parenting style, and that’s just not her cup of tea. For Ingrid, there is a thin line between sharing and oversharing and setting boundaries with followers. For now, she is sticking to TikTok and Instagram.
Creating content online has opened Ingrid’s eyes to slow down. She learned that she didn’t have to put so much pressure on herself to follow a certain path after post-grad. Covid has also contributed to her changed mindset. Being a part of this community has allowed her to see that there are so many other things in life that can bring you joy or make you feel proud. Holding a specific job title or working for a certain company isn’t the only path to success. So to anyone out there wanting to start something but you’re too afraid, Ingrid’s advice is to just do it. Even if someone else is doing something similar, just do it because you’re the only one that can do it your way.
For Ingrid, one of the best parts of creating is meeting new friends. She thoroughly enjoys connecting with people who share a similar interest. By far the best feeling is seeing Disney through her son’s eyes. It’s such a magical feeling that she almost can’t put it into words. Giving her son these experiences makes her appreciate her parents even more. Growing up, her parents didn’t have it like that to bring her and her brother to Disneyland consistently, so now as an adult, Ingrid understands what it takes to bring your child to the parks. She cried her first time being so thankful for everything that her parents have provided for her.
It was truly a full circle moment taking her parents to Disneyland with her and her little family for Luka’s 2nd birthday. It was an amazing feeling seeing her parents walk around the parks with her son and going on rides with him. All the questions as to why her parents did the things they did, are now answered now that she’s a mother herself. She understands the struggle, sacrifice, and planning it takes to give your children experiences that they’ll remember for years to come. Seeing Disneyland through her son’s eyes has truly been one of the greatest joys she has felt as a mother. As her family expands, Ingrid’s wish is that her children will be grateful for all the experiences and quality time that they had and will have at the parks.
“I just want them to remember all the amazing moments we shared and be thankful we got to experience what we did!” She said. “I never want to take what we have for granted.”