I walk through Moscone Center’s doors and I am happily greeted by the staff every step of the way. It’s not crowded and doesn’t look all over the place. In fact, everything is so organized and in order. For some reason I expected chaos, long lines, and spending a good chunk of time there. But from the long row of check-in booths, to the stickers on the floor that tell you what direction to go in, to the sitting area where you wait with 2 big clocks on each side, everything was planned out accordingly and in a very efficient way. Each of my visits for the 1st and 2nd dose, I was in and out in less than 20 minutes.
When I entered Moscone Center, for just a second, I forgot I was on my way to get a dose of the vaccine. I expected the vibe to be serious, but I was surprised to find a light-hearted, welcoming, and joyous atmosphere inside. Workers were dancing happily to the music while escorting you to the next step. I don’t know what I was expecting, but I was pleasantly surprised with how this vaccine site was operating. Even more so surprised with myself, since I never expected myself to be so eager to take a vaccine.
I’m the type of person that only visits the doctor’s when I absolutely have to. That’s just how I was raised to look at the hospital – you don’t go unless it’s a must, if it’s not that serious, you treat that shit at home and drink water. I would go for the necessary documentation, like if I needed a TB shot for work. I have all the vaccines that I needed to go to school, but if it’s not required, I wouldn’t take it. So when COVID happened last year and talks of a vaccine started circulating, I was dead set on not taking it once it was available.
Like many others, I just didn’t trust putting foreign things in my body. Trust is a big reason why people refuse to take the vaccine. There’s a distrust in the medical field, in doctor’s advice, and how this pandemic is being handled in general. There’s just so much opinions and beliefs that all point to people not trusting the vaccine. And I totally get it. But being in the pandemic for over a year and seeing what effects it had on people, businesses, and people’s every day lives, it really made me reconsider.
I can only speak from my own experiences, and I know at the end of the day everyone is entitled to their own opinions and are in control of their own bodies. But the last year alone has really changed my perspective on the medical field and people in general. This pandemic brought out the good, the bad, and the ugly out of people. For me personally, COVID really showed me who took the guidelines seriously, and who was just out for themselves, acting selfishly for their own pleasure and not for the safety of others and those around them. I found myself so conflicted with trying to keep myself safe, my family safe, but still trying to keep peace of mind. It was so hard not seeing my friends for a long time, and nothing to do but stay home, watch the news, and be fearful of what’s spreading.
From mid-March until June 2020, I woke up everyday and had the same routine. I would anxiously watch the news, seeing cases rising in California, and seeing the effects of what COVID had on my community. I watched Gavin Newsom make his speech everyday, his raspy voice calm and collected, while California watched in uncertainty. I got used to life indoors – not going out to eat to meet up with friends, wearing masks, not seeing people I regularly saw before, and so forth. When we first shutdown in March 2020, I never would’ve thought that over a year later, we would be in a similar spot. I had no idea that life would still be like this in 2021. When news of the vaccine distribution started going around, I was totally against it. I wasn’t in the first tier, so it didn’t really matter if I wanted it or not, it would still be a long way until I could even make that decision.
Initially, I was against the vaccine, but didn’t really have solid reasons why. For some reason, I believed that more people would be against the vaccine than being for it. To my surprise, it seemed the opposite. I had some time to think about whether or not I wanted the vaccine since I’m a childcare worker. I definitely wanted to wait a while first to see how people reacted to the vaccine before I decided if I wanted it or not. To my surprise, my older relatives got the vaccine. Most importantly, my 97 year old Tatay got it. That really made me change my mind. I wanted things to go back to normal so bad, and finally, the vaccine was that hope for me.
At first, I wanted nothing to do with the vaccine. But the more I thought about it, the more I realized that I would be a hypocrite if I didn’t get vaccinated. Since the beginning, I took the pandemic seriously. I follow the rules, I wear a mask, I keep my distance, I trust the doctors’ opinions, but also know that this pandemic is something new to everyone – they’re not always going to be right, so I keep cautious anyways. I despised people that refused to wear masks, not follow the rules, and make a commotion because they feel that staying inside is taking away their rights. I was tired of everyone being only about themselves and being selfish – helping to spread the virus around because of their own selfishness and carelessness. Though in the beginning I was anti-COVID vaccination, I came to the conclusion that if I wanted life to go back to normal, if I want to keep myself and those around me safe, and if I wanted to help end this madness, this is what I needed to do. Not believing in the validity of the vaccine would be contradictory to what I’ve been practicing this whole pandemic – which is being safe, believing in the severity of this virus, and playing my part in reducing the spread.
I didn’t know how bad I wanted the vaccine until I couldn’t get an immediate appointment. When it was finally my tier’s turn to get the vaccine, I was in no rush. I saw that there were a lot of appointments through Moscone Center, but didn’t sign up right away. At that point I knew I wanted the vaccine, but didn’t make it a priority because I was still a little nervous about it. That all changed when I realized Tatay already had his appointments to get vaccinated. I read that people who are fully vaccinated and are not part of the same household could be indoors maskless. Suddenly, I wanted to be fully vaccinated right then and there. I desperately refreshed my phone with no luck, everything was booked. This pandemic has taken a toll on Tatay’s memory. In the 2-5 minute visits that we make to his house every Sunday, he questions why we have masks on. At 97 years old, he is not aware of the pandemic, and it breaks my heart to slowly see him not remember who we are, where he is, or what time frame he’s living in anymore. I’m anticipating the day I can remove my mask at Tatay’s house, hoping that my face triggers his memory, to be able to give him a hug hello and goodbye without feeling anxious about it. And that day draws near as I just got my second dose.
Never in a hundred years did I think that I would be desperate to be vaccinated. I was hesitant because this is all so new. But the more I thought about it, the more I realized that if people back in the day had the same mentality for Chickenpox, Tuberculosis, and all these other diseases that are basically no threat now and not common, we would still be battling those same diseases at an alarming rate right now. Nobody thinks twice on why children need certain vaccines to get into school because they have been a requirement for some time. I believe that’s where the COVID vaccine is headed – it’ll be a required vaccine to get to attend schools, etc. And it only seems like a big deal right now because we are the first wave of people getting it. But with time, herd immunity will kick in, and we will slowly go back to where we were before the pandemic.
The past year has had so much change. People have been isolating themselves, nervous to go out, and worried for their health. For me, getting the vaccine is a glimpse of hope. Not only am I protecting myself, but protecting my family, people I come in contact with, and even the people that don’t want to get the vaccine. I know to each their own – I was anti-COVID vax, but changed my mind. And I know there will be a lot of people who won’t change their mind. But speaking for only me – I chose to believe in science, even if I’m a little uneasy. This year alone has proved that staying home and living the lockdown life works, but isn’t going to rid the world of COVID. I’m optimistic about the future, as I see cases dropping and things scheduling to move up into the next tier.
The sticker board where you can place the sticker they give you with your time stamp on when you can leave 15 minutes after your shot, was near the exit of Moscone Center. I don’t believe it was there when I got my first dose, but noticed it on my way out after my 2nd dose. Seeing this wall reassures me that things are looking up.
This prompt had me stuck for the longest. But to answer it plain and simple, the one thing I’d never do is give up on my dreams to be a published writer. It seems like a very reasonable thing to uphold, but as I navigate through my young adult life, I have come to realize that this is not the case. Not everything has a clear cut answer or obvious road to follow. However, what has always been important to me is being true to myself – even if my life choices don’t make any sense to anyone else.
When I came across this prompt, I discussed it with my partner back and forth for about 30 minutes. To him, this question was easy to answer. He started listing all the things he would never do, but it was more so things he’d never do in the literal sense. For example, I could easily say I would never do hard drugs, be a basketball player, spend $50,000 on a collectible item, I’d never kill anyone, and the list goes on. Those are definitely things I know I could never do, but I wanted to dig deeper. My partner laughed and was like, “oh what, you’re gonna say something like: I’ll never give up” ? We laughed briefly about how cliché that phrase is, but I paused in reflection. I sat on the prompt for over an hour, while he played his game on the phone with his friends in the kitchen. When he plays, I usually try to write some paragraphs on my upcoming blog post. However, he came back in almost 2 hours later, and I had my laptop open with basically nothing typed out except the prompt you see quoted at the top.
“You’re going to make fun of me but… I think I am gonna write about not giving up,” I said exhausted with the writer’s block I faced that night.
That phrase, “I’ll never give up,” is so broad. That’s part of the reason why we mocked the answer originally because it’s so cliché and opened ended. That phrase is so overplayed, and usually whoever is saying it is bullshitting, not being honest, and just saying it for fake motivation, to have people view them in a certain light, or I don’t know what. But the more I thought about it, the more I realized that that statement is entirely true when it comes to my writing career. Don’t get it twisted – I give up on a lot of things – people, projects, some ways of thinking, etc. That’s why I was so hesitant to write about “not giving up.”
But when I narrowed it down to not giving up on my writing career, I knew that this is something I’m already living by in my every day life. Growing up, my parents never tried to push me into any field of their choice. They gave me the ultimate freedom to pick what I wanted to go to school for and find my passion on my own. I was taught that at the end of the day, I have to live with my choices, so I should pick the career I want. So since I never had that pressure from my parents, thinking of all the “what if’s” I could be when I grew up was forever changing. I definitely have the dreamer mentality.
Sometimes though, I will admit, I feel like my dreamer mentality can be a little naïve and too hopeful. But I feel like those feelings are present because I don’t know the end result yet – will I achieve what I want to do as a writer, or am I all talk? The post-grad blues hit me really hard in 2019 because I had no idea what route I wanted to take after graduation. I knew I wanted to write, but all the places I applied to just didn’t spark passion in me. I felt like I was settling. And getting rejection email after rejection email for jobs I wasn’t even crazy about was even more depressing. I felt so lost and confused, but 2020 really showed me what path I should take. I wasn’t ready to retire my passion projects and write under a company. And even though it didn’t make sense to others, my decision made sense to me. In the midst of a pandemic, I set my mind to a writing plan. And I refuse to give up on it. At this point in my life where I don’t have a family of my own, and I have the time to put myself and my dreams first, I’m going to do it.
One thing I will say – I’m for sure a procrastinator, but this is a writing promise I made to myself that I intend on keeping. The thing that I’ve noticed about myself and my habits is that I suffer from really motivated highs, to lazy uninspired lows. Because of this, I can lag on passion projects and the things I have in mind. Given that information, I don’t want to put pressure on myself to produce because it will take the fun, enjoyment, and therapeutic aspect away from writing. Instead, I have been more forgiving with myself, knowing that I have set goals, but keeping in mind that I will have better weeks than others. Keeping consistent motivation without getting burnt out is still something that I struggle with. But I’ve come to terms that my writing dream to be a published author is something that I am only doing entirely for myself. I’ve always said that in my lifetime, I will write a book and be published, and I know that is something I have to do for myself. That is my biggest life goal right now. Not even saying that I have to be a successful or well-known author, which would be nice, but my goal is to just produce from the heart. I don’t care if I sell 5 copies, I just want to prove to my damn self that I put my mind to something and did it, that I wasn’t all talk, and I wasn’t too scared to do follow through.
This kind of reminds me of my college days. I was motivated to graduate and get my degree, but I also took my time. I was still a full-time student, but I refused to take 5-6 classes at a 4 year college just to finish faster. I had my eyes on the prize, and knew I would get there, but did it on my time. Not lagging, but not drowning myself in responsibilities. And I see myself taking that same approach with my writing career. I know the end goal, I want it, I’ll get it, but on my time. I set goals for myself – like posting blog posts every Monday, but I know that if I want to get ahead, I need to start writing more. I’m giving myself time limits, but at the same time know that if I don’t get it done when I want to, it’s okay, because I know I will still make it happen.
The dreamer mentality is a huge reason why I idolize J.Cole so much. Hearing his story through his music, though our journeys and dreams are different, the passion and want is the same. I relate with his journey, especially feeling like you’re in the sidelines trying to get known and make a name for yourself, feeling like you have shit to say that’s worth listening to. I hope I never lose sight of my inner dreamer, and I continue to go for my writing goal for myself. “I’ll never give up,” is so cliché, but I know I’ll never give up on my dream to be a published author.
When Normaje “Nana” had her son, she really saw her love for party planning come to life. She wanted to do the most for all his parties – everything from the food, the decorations, and the dessert table. Nana’s auntie has always inspired her to bake because she was always in the kitchen baking new items and trying out different recipes. After witnessing her aunt bake for years, she decided to try her luck in the kitchen as well. She wanted to have her son’s dessert table be a certain way, and places she checked out just wouldn’t have what she wanted, or was over her budget. Anticipating and planning her son’s parties was around the time Nana noticed that she was getting more and more into baking. She had no idea that her love for food would one day turn into her small business, BUSSDOWNMAMÍ.
When Nana would showcase her son’s dessert table on social media, a few people would keep a mental note of her aesthetic and talent. When her friends started to have kids, they would reach out to her to cater and set up their dessert tables. When others started to notice her passion for party planning and creating different desserts in the kitchen, Nana started to think that maybe she could turn her hobby into another source of income to get her little family into a better position. People were inquiring about her dessert tables, and she would post the finished look on social media. Suddenly, she was known as the girl to go to for desserts and all things “party.” But like any small businesses owner, the self-doubt started to creep in.
” I was so hesitant!” Nana said remembering how nervous she was to announce her small business to the public. “I was afraid of what people would think, and of course the outcome. Would my stuff even interest people? Would I even get any clientele? So many questions ran through my head until I was like, ‘you know what… what can I possibly lose?'”
And just like that, the Bay Area native became the owner of BUSSDOWNMAMÍ, LLC. Nana describes BUSSDOWNMAMÍ as a one-stop-shop for events. She offers services for dessert and food catering, dessert tables, custom gifts, and more. If you faintly remember BUSSDOWNMAMÍ being referred to by another name, you have definitely been a faithful follower! When Nana first started to offer her services, she was offering dessert tables, party decorations, custom gifts, and a few minimal desserts such as chocolate covered strawberries, rice krispies, and Oreo dishes, to name a few. When she first started, her business was referred to as #DIYMAMÍ. The name came as a joke to mock her mom, who would always hashtag “cookingmamí,” in all of her Instagram posts. When Nana branched out and started introducing food plates and items, her friends would refer to her and her food as “NewNewsBussDown.” Being named two different entities became complicated and a little confusing to outsiders. So, she decided to ditch one name. Instead of letting go of one name completely, she decided to merge the two.
Nana started taking actual orders under BUSSDOWNMAMÍ around 2018-2019. She was originally known for her desserts and sweet treats. But customers couldn’t help but reach out to see if she would be serving the plates she would post her on social media. Nana has always been a huge foodie. In 2018, she really started to take an interest in cooking. Back in the day when she had Twitter, she made a thread of food, and the first dish she attempted to make was a shrimp boil. She looks back now and laughs that her and her husband were at Boiling Crab or Ray’s practically every weekend. Nana took a crack at it and was surprised how delicious her shrimp boil turned out. The success of this dish encouraged her to try out other foods – especially foods from fancy places that would cost an arm and a leg to dine in. She branched out to cooking steaks, well known side dishes, and dishes from other cultures. Now, her husband refuses to eat anywhere that he feels Nana could do better. There are times where they order from restaurants and he just gives her the “I told you so,” look, because they’re not satisfied with the meal.
BUSSDOWNMAMÍ ‘s Quesabirria tacos and Birria Lumpia are one of the most popular items on her menu, so it’s surprising to learn that initially going into the business, Nana had no plans on selling food plates. People kept reaching out to her about the food she would post on social media, so she thought she would just give it a go. Her first pop up was a huge success, and she was glad that she decided to test it out. Nana figured that offering food plates as part of her services would be a step in the right direction. Since her main goal was to become a one-stop-shop for events, it only made sense that she include food catering to her long list of services. She’s glad that she listened to what her followers wanted instead of just going the route she had originally envisioned, because offering things outside of dessert is what made BUSSDOWNMAMÍ take off. She listened, and she received.
Even though BUSSDOWNMAMÍ is a one-stop-shop with a lengthy menu, not just anything makes the cut. Nana still has a process on how a food item makes it permanently on the official menu. All of her food experiments get posted to her feed or story, and then she waits. If she gets multiple requests and inquiries, BUSSDOWNMAMÍ will do a trial run to test out if it sells and what costumers think of the new item. If the dish is successful, it earns a spot on BUSSDOWNMAMÍ ‘s official menu. Nana loves that her business is an “all in one” business, because it gives the freedom to switch it up with her items without having to worry about ruining her business’ certain aesthetic. But despite her extended menu, there are still certain items that the business is known for. Dessert wise, BUSSDOWNMAMÍ is known for their Banana Cream Pudding and Gourmet Caramel Apples, and food wise, it is hands down their Quesabirria and Birria Lumpia. When Nana hosts pop-ups, these desserts sell within minutes, and her Quesabirria and Birria Lumpia preorders sell out within the same day posted.
With items selling out the same day of announcing a pop-up, Nana is always buying ingredients in bulk. To maintain a system where every costumer gets the freshest products, she has to keep a close eye on her inventory. She keeps note of the amount of everything she purchases and what can be reused for the next pop-up, and takes into consideration what won’t last because it’s perishable. And it only makes sense that BUSSDOWNMAMÍ has two fridges to make sure everything is properly stored and ready for pop-up day. Other items like boxes, other packaging items, and back stock are stored at both pick up locations.
It took some time for BUSSDOWNMAMÍ to organically grow its clientele, but word of mouth and the power of social media worked in their favor. Now, Nana has costumers reaching out to her and placing orders that she doesn’t even know in real life. When she gets direct messages from accounts who have 0 mutual friends or connections, it’s a good feeling because it proves that how she is advertising her products are interesting those who she doesn’t know personally. It means BUSSDOWNMAMÍ is set apart from other small businesses doing similar work. But with growing popularity comes the concern of safety during pick-ups. Nana always makes sure to double check Instagram pages, ensure payments went through prior to pick up, and makes sure her business is “well protected.” Overall, Nana has faith in humanity, and welcomes orders from strangers.
But don’t get it twisted, BUSSDOWNMAMÍ ‘s success was not an overnight thing. It took a while before she started to get the traffic she is so used to now. Nana didn’t come right out of the gates selling out every week, even though that’s what her followers are used to seeing now. It took a lot of hard work and trial and error to get BUSSDOWNMAMÍ to where it is today. She went from being booked once a month to being booked months in advance. The progress was slow and steady, but in 2019 she started to see that she was starting to get booked 2 weeks in advance. 2020 is when BUSSDOWNMAMÍ really started to gain popularity and blew up. She saw her calendar being booked sometimes even months in advance, and she couldn’t believe it. Nana never imagined that her small business would be this busy. And she’s proud to say that she got herself and her small business to this point. Even though she started a few years back, there were very few businesses on social media that she could use as a reference and learn from.
” It was all trial and error,” she explained. ” It took time to figure out what worked vs. what didn’t, how to properly market, and understand the market / what interests / draws people in.”
For the most part, Nana keeps her personal life completely separate from her business. She does have a full-time job at Kaiser, and loves that she can balance out BUSSDOWNMAMÍ, a full-time job, going to school, and being a mother all at once. It’s her biggest flex because she knows that being a young mother is usually looked down on, and she is happy to say that she is holding it down for her family at 23 years old. And she admits that sometimes she surprises herself with how much she piles onto her plate. She believes in the power of hard work and dedication, and knows that if she wants something to be successful, she needs to put in the time and effort. One thing Nana doesn’t do is make excuses or feel sorry for herself. Her attitude screams, “keep your eyes on the prize,” especially since she has a family to provide for. To be successful, at the end of the day it comes down to how bad do you want it? And Nana has no issues putting in the extra time and work, because she believes a person will find time or make time for things that are important to them.
“My business is my baby!” Nana said, explaining how she finds the time for BUSSDOWNMAMÍ despite her busy schedule. “If it means coming home after a long day at work to spend a couple more hours to contribute to the success of my business, then so be it. We are all dealt a deck of cards, some have it better than others. Needless to say, it’s ultimately up to you and what you choose to do with the cards you are dealt. Anybody who wants something is going to go for it, no matter how it played out or what it comes with. I’m just grateful to have such a supportive husband and easy going son that I’m able to get what I need done.”
And the grind doesn’t and won’t stop, because Nana has no plans of slowing down. When asked if she would ever leave her full-time job to pursue BUSSDOWNMAMÍ full-time, she broke it down plain and simple. Her small business means everything to her, it is her creative outlet, her baby, her biggest flex for her and her family. As her business grows, it only gets harder for her to meet the demand of orders. Even though BUSSDOWNMAMÍ is so successful and is selling out constantly, Nana will never put her family in a position where they have to sacrifice or question if they’ll make enough to cover the bills for the month. She understands that some people have the opportunity to quit their full-time job to pursue their dreams, but she also sees that those aren’t the cards she was dealt. She prioritizes her family and their well-being, and even though BUSSDOWNMAMÍ is successful, and she bets that she could probably make a living entirely on her small business, she prefers to keep her full-time job. Her job in the medical field provides her and her family with great benefits and sets her up for the future with a retirement plan. Nana’s mentality is simple, if she can manage both a full-time job and her small business, why not continue with both?
When people think of BUSSDOWNMAMÍ, they think of Nana, the one woman show doing it all! But Nana really stresses the importance of her husband helping her fill in the gaps when needed to maintain a smooth flow of the business. Her husband helps her run errands, do pick-ups, and even helps throw down in the kitchen if needed. She is thankful that he can keep her grounded when she is folding under pressure, which usually results in her not speaking very kindly to him in the moment. Her husband doesn’t hesitate to stop what he’s doing to tend to a stressed out Nana to help a lending hand. And when it’s food sales and pop-up days, her family really steps in to help her with the whole process. They have come up with a system where they all have a certain task to tend to without her having to ask or manage, which is a great help on those chaotic days. She is so grateful that she has her husband and family that tolerate her breakdowns and attitude when she’s under pressure.
Even though BUSSDOWNMAMÍ has seen a tremendous amount of support and sales, Nana still has her moments where she feels overwhelmed and discouraged. She has been doing this for years, but she is not prone to making mistakes. There have been many times where she has had hiccups on the day of pick-ups and gets overwhelmed with frustration. There are times when the “baking gods” aren’t on her side when she has a large order to fulfill, or her chocolate isn’t the right consistency it usually is, and other bumps in the road on prep days. What keeps her going and not just deciding to give up right then and there is knowing that there are people on the other side of those orders that are counting on her to execute what they requested. Times likes these, Nana has to take a deep breath, keep working, and remind herself that she has to deliver to her customers.
In September 2020, Nana’s grandpa passed away, and she lost all motivation to cook, bake, or tend to her business. It got to the point where she couldn’t complete a task without getting anxiety or having mental breakdowns. The passing of her grandpa was something she was not prepared for, and it turned her world completely upside-down. During this time, Nana thought it was best to take a break from BUSSDOWNMAMÍ until she was up for it again. She canceled orders that were pre-booked in advance because she mentally could not handle it all. Nana admits that canceling orders is very out of her character, since she goes above and beyond to deliver to her costumers no matter how tired, busy, or booked she is. But she had to put her mental health first to give herself a break and a time to mourn. She took a few months off of BUSSDOWNMAMÍ, and the whole time she questioned if she had made the right move. By this time, so deep into the quarantine, there was so much competition that Nana was unsure if her customers would return back after her break. When she got the courage to start back up again, her clients picked back up from where they left off.
“The thought of the market being so competitive and questioning if people will still order from me after being gone for so long raced back and forth in my head,” Nana said. “But my first pop up back, my clients did not fail to prove to me why I continue to do what I do. With that being said, I’m just honestly so so so blessed to have such solid and loyal client base. They are the ones who truly keep me going with this entire business.”
Since Nana started BUSSDOWNMAMÍ prior to the pandemic in 2018-2019, she definitely had to switch up her pop-up dynamic because of COVID. Her family and costumers’ safety is so important to her, and she doesn’t want anyone to be at risk. Because of COVID, BUSSDOWNMAMÍ has cut down on their pop-ups. But as the pandemic persisted, Nana had to come up with a new routine to ensure that she could serve her clients, but at the same time keep everyone involved safe. Clients are required to use electronic payments for orders, must be wearing a mask, and must remain in their vehicle for pick-ups. Since Nana also works in the medical field and is handling food, she gets routinely tested. By following these protocols, Nana hopes that it brings her family and costumers some peace of mind.
“I had to put a lot of my plans and pop-ups on hold,” Nana said on behalf of BUSSDOWNMAMÍ. “I wasn’t able to operate as often as I was and that overall just kind of set me back. I know it’s easy to just keep selling but I have a family to protect and wouldn’t want to put my family in any position to be exposed.”
COVID also brought some other hurdles. When COVID hit, Nana started to see a lot of new Instagram businesses starting up. Suddenly, there were a lot more strawberry dippers, dessert pages, and food pages. At first, Nana felt some type of way, she felt that she put a lot of hard work into BUSSDOWNMAMÍ years prior to the pandemic, only to see competitors show up at an alarming rate during COVID. She had to remind herself that this is just a part of the business – there will always be competition. Nana quickly got over it, and realized that the pandemic hit people differently, a lot of people lost their jobs and the government isn’t being helpful with resources and financial assistance. She realized that she never knows what a person is going through during these tough times, and isn’t bothered by other businesses selling similar food items, because at the end of the day, “everyone can eat!”
“With a successful business, it’s going to get competitive, and you have to learn to adapt and understand that,” she said. “I’m the type of person that doesn’t like doing the same things others are, that’s why I’m just ultimately so thankful that I shaped my business to be a one-stop-shop so I don’t do just desserts or I don’t do just food, so it’s definitely a huge perk being so universal.”
Nana admits that she felt some type of way in the beginning, but that quickly changed. She laughs and says it’s because she’s an Aries and gets over things quickly. She knows that other businesses popping up will ultimately not affect her business, so it shouldn’t be any of her concern. In fact, Nana welcomes other small businesses to reach out to her. She loves to connect with others and come together as a community to collab and do giveaways. When she is completely booked with orders and costumers inquire about wanting to order, Nana will refer them to other businesses that sell similar items. And these small businesses refer BUSSDOWNMAMÍ as well. Nana appreciates that she and other small businesses help each other grow and succeed by being supportive and keep word going of the other business. She hopes to work with more small businesses in the future.
BUSSDOWNMAMÍ ‘s goal for 2021 is to keep growing and try new things and techniques. She wants to gain more clientele, gain more knowledge, and step out of her comfort zone. Nana hopes to have more availability so she can cater to all the customers that want to try out her food. One day she hopes to open up a physical location, and hopes to do that in the next couple of years. In the meantime, BUSSDOWNMAMÍ is taking orders through DM’s and emails because her order forms are currently under construction. She plans to launch her official website and order forms hopefully by the end of February. Nana’s advice to other small businesses is something she found on social media.
“I seen this post a couple months or maybe a year ago that changed my perspective indefinitely and I know others can probably relate as well: ‘When you feel discouraged about your business idea because there’s so many people around you doing the same exact thing, go to the grocery store & look down the bread isle. Same idea 15+ companies selling the same exact thing!‘ Everyone can eat!”
It’s clear to anyone that has followed my writing – I love to dissect social media and its effects on people’s lives, relationships, self esteem, and everything inbetween.
When I got to San Francisco State University, it seemed like that’s what all my articles gravitated to. I loved to write about social media and get people’s thoughts, wondering if I was the only one who had mixed feelings towards it. Of course, I knew I couldn’t be the only one feeling the way I felt, but it was amazing to see the spectrum of how it affected people. It’s like a love hate relationship, and it only seemed appropriate that I was Social Media Editor. I wanted to unravel the mystery of social media – something that is meant to be fun and leisurely, but somehow can take a drastic turn for the worse.
I’ve always gave it a lot of thought – how my generation grew up on social media. We were there through the birth and infancy of social media presence. I was too young for Friendster and all that, but my first online presence was my Aim and MySpace in 5th grade. And at the time, that shit was life changing. I felt so out of the loop not having ways to connect with friends other than the landline home telephone. Social media opened a whole new world of feeling in the loop, feeling included, and staying connected. And as a kid, you want to feel those bonds with your friend group. I made the profiles not even thinking twice of what this would mean. I’ve basically been posting things since I was 10.
Very often I wonder what life would be like if these platforms never existed, how different everything would be. I think to the kids that are born now, or even my future kids, how different their lives will be. We evolved with social media and technology, and they will be coming into a world where having a cellphone and social media is the norm. By the time my kids are teenagers, technology will be crazy good at probably a decent price. It’s cool, but it’s also terrifying. I see how dependent some kids and adults can be on their phones / tablets / laptops. I’ve even voiced how I would try to withhold my phone from my future children as long as possible. Of course, I say that now and can’t speak for the future. But it’s crazy to know that even if I do withold technology from my kids for the first couple years of their lives, it can possibly put them at a disadvantage in the future. Their world will be so heavily technology based that they’ll be seen as the weirdos if they don’t know how to work a touch screen by the age of 5.
Growing up with social media has always been normal to my generation. I thought it was cool – staying connected and seeing people’s lives and hobbies. It was strangely addicting. I loved to post, I loved to update my profiles, I loved taking pictures, and I was most definitely that bitch that would post what I was feeling or some emo song quotes for my “away message” on Aim. I could get the latest drama by reading comments, posts, and see who was on who’s side just by seeing who liked the post. It was crazy. Drama is ridiculous as it is. But when you have people that like to make their drama public in the heat of the moment, you have people like me reading the comment section eating my mental popcorn, having me on my toes, refreshing that shit for replies or indirectly “at-ing” someone. Growing up, drama wasn’t just drama anymore. You had to know all of the story – not only what started the drama, but what was said online.
I don’t know when the transition happened, but suddenly social media went from all light heart fun and sharing, to putting up a front. And I didn’t like that. I noticed the need to look a certain way if I posted something, or dwell on the “perfect caption.” But I didn’t really start asking myself why I felt this way until I was about 21 / 22 years old. I started becoming aware of the root to why I wanted to post things, and sometimes my reasoning didn’t sit well with me. I realized there was a lot of healing that needed to be done internally. But I still kind’ve ignored it. I was aware, but I didn’t want to make the effort to change it. It is what it is, and everyone feels this way anyways.
Instagram was my favorite form of social media. I would spend forever trying to find the perfect picture in the series of photos. Because everyone knows you can never just take 1 picture. A good photographer knows you need to take a bunch from different angles, a slight tilt of the head could change a photo drastically lol. I was always concerned about how I looked in the picture. Did I look pretty? Fat? Was my outfit cute? How’s my pose? Should I put a filter on it? Now what caption? These are all questions that I would consider when posting. It got exhausting. It went from wanting to post a picture because I liked it, to spending over an hour over analyzing everything to the point where I didn’t even want to post it anymore.
When I really asked myself why I felt the need to post or what drove me to post, it made me feel worse about myself. As pathetic as it sounds, getting “likes” made me feel important. It made me feel good about myself. Friends would comment nice things and give compliments, and it would boost my self-esteem. I had friends complimenting me on my appearance at a time where I wasn’t feeling confident about myself at all. In fact, 17 – 22 years old was when my body image of myself was probably at the lowest. But no matter how many compliments I would get from others, it didn’t change how I viewed myself. Social media was my outlet, it gave me instant gratification with every “like” that I would get. And sometimes that meant feeling bad when a picture didn’t get as much likes as I thought it would. It was all a game, and I was the loser in every scenario.
I was faking confidence, and it was a horrible feeling. I found myself trying not to be photographed in the same outfit if it already appeared on my profile. I only wanted to look nice for the sake of the picture, as if that was the only thing driving me to be a “bad bitch.” I wanted it to look like I was thriving in everything I was doing, I wanted to look interesting, I wanted it to seem like I was pretty all the time. I felt as though I had to uphold an image of myself that wasn’t even realistic or true. It didn’t mirror my real life, it didn’t show how I really felt, and I was using social media for the wrong reasons. In real life I’m goofy as fuck and 95% of the time I’m have no makeup. I prefer to be in leggings and a men’s L t-shirt. That side of me wasn’t being captured. I would stalk my own page and try to imagine what a stranger would think if they fumbled upon my page. Were my depictions accurate?
I didn’t want to get validation from social media and “likes.” I didn’t want to put up a façade anymore. I knew what was motivating me to post. So I knew I had to work on it. I didn’t want to ignore my why anymore. I was over it, I needed change, I needed to fix myself from the inside out. I saw how vain I was getting, and I hated it. This was not me. When did I start to care so much? I didn’t want to care anymore. It took way too much effort, and I wasn’t even doing it for the right reasons. And at the end of the day all I could think of was: Who even cares? We make social media a big part of our lives, we give it so much control over how we feel about ourselves… but when you really think about it … who even cares? Everyone is so wrapped up in their own head, caring about themselves and how they look, they could give a fuck about what I’m doing. Social media makes you feel connected with others, but at the end if it all, you’re just stuck with yourself, feeling even more isolated, and trapped in your head.
So, I fell off a little bit. I was still posting like once a month, but not as much as I used to. I focused on school and finishing up my degree. Honestly, my Women Gender Studies’ classes is what helped me heal a lot as well. It showed me that I wasn’t alone. It backed up my feminist beliefs and made me feel more secure and confident in myself. I had to learn the hard way that true confidence comes from you and your mentality, not from other people complimenting you. A little break is what I needed. And it’s very common now a days for people to have a social media cleansing and get off of it for a while. Sometimes people can come back to social media and use what they realized on their time off to set boundaries with themselves, but there are other times they realize they’re better off without it and never return. Both are respectable. Whatever brings you peace of mind.
I debated a long time whether to make a separate Instagram for my writing. I didn’t know if I wanted to mix my personal life and writing life together. I didn’t want to post so much on my personal Instagram and annoy people. But after much thought, I said fuck it. I am a writer, and a lot of my writing has to do with my personal life anyways. Anybody that doesn’t like it, can unfollow me. I didn’t care anymore about how much I posted, how many likes I got, and how I looked. I just wanted to push my work out and have people read it. Suddenly, I wasn’t posting for likes and validation anymore. I was posting to share my content and tell stories where people don’t feel alone. For years I tried to show parts of my life that only showed me in a positive light. But now here I am spilling the tea on myself and all my flaws, my low points, and insecurities. Being real and honest was the real glow up for me.
I don’t really care about my appearance like I used to. I used to trip out on how I looked if I was going out. I cared about who saw me, what people would think, and how I was presented. Nowadays, I could really give not a single fuck. It’s actually concerning sometimes because I think to myself, am I really that secure in myself that I don’t care, or am I depressed and don’t even wanna put it effort anymore that I don’t care? Or… possibly a mixture of both? All I know is I really don’t care about social media and appearance like I used to. I found peace in knowing that being a try hard is not a good look and I was using social media for the wrong reasons. Nowadays I find my posts getting a small amount of likes compared to back in the day. And back in the day I would get insecure about the number that appeared at the bottom of my picture. Now, I post because I want to, not because I’m feeling low and want some instant gratification. But it took a long time for me to get to this point, and I’m not knocking anyone that is still at that stage. I was you.
Not caring is what made me enjoy social media again. I used to care about what picture I added to my feed. It had to be “Instagram” worthy. Now I’m out here telling the world my greatest insecurities, thoughts, and stories. I used to care, but now I don’t, and that’s what set me free.
Love Yourz Story 