This prompt had me stuck for the longest. But to answer it plain and simple, the one thing I’d never do is give up on my dreams to be a published writer. It seems like a very reasonable thing to uphold, but as I navigate through my young adult life, I have come to realize that this is not the case. Not everything has a clear cut answer or obvious road to follow. However, what has always been important to me is being true to myself – even if my life choices don’t make any sense to anyone else.
When I came across this prompt, I discussed it with my partner back and forth for about 30 minutes. To him, this question was easy to answer. He started listing all the things he would never do, but it was more so things he’d never do in the literal sense. For example, I could easily say I would never do hard drugs, be a basketball player, spend $50,000 on a collectible item, I’d never kill anyone, and the list goes on. Those are definitely things I know I could never do, but I wanted to dig deeper. My partner laughed and was like, “oh what, you’re gonna say something like: I’ll never give up” ? We laughed briefly about how cliché that phrase is, but I paused in reflection. I sat on the prompt for over an hour, while he played his game on the phone with his friends in the kitchen. When he plays, I usually try to write some paragraphs on my upcoming blog post. However, he came back in almost 2 hours later, and I had my laptop open with basically nothing typed out except the prompt you see quoted at the top.
“You’re going to make fun of me but… I think I am gonna write about not giving up,” I said exhausted with the writer’s block I faced that night.
That phrase, “I’ll never give up,” is so broad. That’s part of the reason why we mocked the answer originally because it’s so cliché and opened ended. That phrase is so overplayed, and usually whoever is saying it is bullshitting, not being honest, and just saying it for fake motivation, to have people view them in a certain light, or I don’t know what. But the more I thought about it, the more I realized that that statement is entirely true when it comes to my writing career. Don’t get it twisted – I give up on a lot of things – people, projects, some ways of thinking, etc. That’s why I was so hesitant to write about “not giving up.”
But when I narrowed it down to not giving up on my writing career, I knew that this is something I’m already living by in my every day life. Growing up, my parents never tried to push me into any field of their choice. They gave me the ultimate freedom to pick what I wanted to go to school for and find my passion on my own. I was taught that at the end of the day, I have to live with my choices, so I should pick the career I want. So since I never had that pressure from my parents, thinking of all the “what if’s” I could be when I grew up was forever changing. I definitely have the dreamer mentality.
Sometimes though, I will admit, I feel like my dreamer mentality can be a little naïve and too hopeful. But I feel like those feelings are present because I don’t know the end result yet – will I achieve what I want to do as a writer, or am I all talk? The post-grad blues hit me really hard in 2019 because I had no idea what route I wanted to take after graduation. I knew I wanted to write, but all the places I applied to just didn’t spark passion in me. I felt like I was settling. And getting rejection email after rejection email for jobs I wasn’t even crazy about was even more depressing. I felt so lost and confused, but 2020 really showed me what path I should take. I wasn’t ready to retire my passion projects and write under a company. And even though it didn’t make sense to others, my decision made sense to me. In the midst of a pandemic, I set my mind to a writing plan. And I refuse to give up on it. At this point in my life where I don’t have a family of my own, and I have the time to put myself and my dreams first, I’m going to do it.
One thing I will say – I’m for sure a procrastinator, but this is a writing promise I made to myself that I intend on keeping. The thing that I’ve noticed about myself and my habits is that I suffer from really motivated highs, to lazy uninspired lows. Because of this, I can lag on passion projects and the things I have in mind. Given that information, I don’t want to put pressure on myself to produce because it will take the fun, enjoyment, and therapeutic aspect away from writing. Instead, I have been more forgiving with myself, knowing that I have set goals, but keeping in mind that I will have better weeks than others. Keeping consistent motivation without getting burnt out is still something that I struggle with. But I’ve come to terms that my writing dream to be a published author is something that I am only doing entirely for myself. I’ve always said that in my lifetime, I will write a book and be published, and I know that is something I have to do for myself. That is my biggest life goal right now. Not even saying that I have to be a successful or well-known author, which would be nice, but my goal is to just produce from the heart. I don’t care if I sell 5 copies, I just want to prove to my damn self that I put my mind to something and did it, that I wasn’t all talk, and I wasn’t too scared to do follow through.
This kind of reminds me of my college days. I was motivated to graduate and get my degree, but I also took my time. I was still a full-time student, but I refused to take 5-6 classes at a 4 year college just to finish faster. I had my eyes on the prize, and knew I would get there, but did it on my time. Not lagging, but not drowning myself in responsibilities. And I see myself taking that same approach with my writing career. I know the end goal, I want it, I’ll get it, but on my time. I set goals for myself – like posting blog posts every Monday, but I know that if I want to get ahead, I need to start writing more. I’m giving myself time limits, but at the same time know that if I don’t get it done when I want to, it’s okay, because I know I will still make it happen.
The dreamer mentality is a huge reason why I idolize J.Cole so much. Hearing his story through his music, though our journeys and dreams are different, the passion and want is the same. I relate with his journey, especially feeling like you’re in the sidelines trying to get known and make a name for yourself, feeling like you have shit to say that’s worth listening to. I hope I never lose sight of my inner dreamer, and I continue to go for my writing goal for myself. “I’ll never give up,” is so cliché, but I know I’ll never give up on my dream to be a published author.
Before there was a “Bay Area Collection,” a “Vibes Collection,” an “Established Collection,” and so forth, Reaux&Co was merely a dream tucked safely in Pricilla’s heart. Since a young age, Pricilla knew she wanted to be her own boss, and she had everything planned out on how she would achieve her goal of owning and designing her own clothing line one day. So how did Reaux&Co go from just being thoughts and ideas jotted down on Pricilla’s phone to becoming a full blown business with over 1,300 sales and being sold in 2 physical store locations in just a little over a year? It started with an acceptance letter to FIDM, the Fashion Institute of Design and Merchandising.
Pricilla was so thrilled that she got accepted into her dream college. Going to FIDM was always the plan she had set for herself. She loved designing clothes – cutting and sowing fabrics on the dress form and letting her mind run wild with what she could create. Her mom had other plans though. Due to the cost of tuition, her mom encouraged her to go the junior college route instead. Pricilla was devastated, she was certain that FIDM was her next step after high school. Still, she took her mom’s advice and went to San Francisco City College. She didn’t resent her mother for encouraging her to go to a junior college, but she was still headstrong about FIDM. She couldn’t let it go, and in turn, it made her lose her drive to go to school.
“I wouldn’t say resentful, but definitely stubborn,” Pricilla said remembering how she felt when she appeased her mom by going to a junior college. “I just had my mind set on it for so long. So when it didn’t happen, I was just so disconnected from even wanting to go to any other school. Even though SFCC had a fashion course and major, which I did take a couple of those classes, I was stubborn and wanted it how I always envisioned it.”
While in community college, she found herself very unmotivated. She had no idea what she wanted to do, or what she was even interested in outside of the fashion route. Pricilla started to feel like she was just going to school because it was something she was supposed to do because that’s what’s expected of everyone right after high school, but it wasn’t something she really wanted at the time. She decided to stop going to college and start working instead. Of course her mother wanted her to stay in school, but her mom also understood that she was an adult who could make her own decisions. Therefore, Pricilla believes her mom didn’t feel personally responsible for her dropping out. FIDM or not, going to school was her choice.
Pricilla felt really stuck in life. She didn’t know what direction to go, what career move was next, or where to even start. And then, she had her “saving grace,” her son, Ronin. She discovered soon after he was born that he was the push she needed all along to pursue her life-long dream of being a business owner. Pricilla knew it was finally time to put all of her marbles in her small business idea because she couldn’t afford childcare and had to find something she could do while still working from home and tending to her son. It only seemed right to name her clothing brand after the person that motivated her the most, Ronin. She took his nickname, “Ro,” and decided to put a spin on the spelling. She liked how aesthetically pleasing “Reaux” looked and rolled with it.
“He just made me look at life from a whole different perspective,” she said, revealing why having her son was so eye opening. “When you become a mom you really feel this weight of wanting to be so much better for this other life you’re now responsible for. I was so stuck before I had him, in terms of what I wanted out of life and the direction I should go in. After I had him, I knew I just had to go for it, for what I always wanted.”
Pricilla was very hesitant to launch Reaux&Co because she didn’t know how people would react to her line. She admits that her self-doubt was just her overthinking it, being scared to fail, and just overall being too hard on herself. After all, she has had these collection ideas in her phone for over a year before Reaux&Co actually launched. She already had the ideas, she just had to finalize her business. But Pricilla knew she had to start, and start it soon, because it wasn’t about just her anymore, it was about Ronin. She even went back to school the same time she dropped the brand as her back up plan and safety net.
Representing the Bay Area was so important to Pricilla, that she decided to have her first collection drop be the “Bay Area Collection.” She is so proud to be from the Bay Area, and wanted to capture that in her clothing line. To her, there is no place like the Bay, and only those that are from here know that. She loves that there is nothing like the Bay Area culture, and really wanted to project that vibe in her first collection and brand as a whole. Luckily, Pricilla never had to go to her backup plan because Reaux&Co‘s launch was a hit! She advertised the “Bay Area Collection” through Instagram and gave teasers on what products she would be selling. Instagram was a great tool to help get word around that she was going to launch Reaux&Co.
From there, Reaux&Co took off. The brand is known for their matching and personalized clothing items for parents to match with their minis, specifically moms. Pricilla knew that she wanted to focus on clothing for moms and their minis because it’s what she liked as well. She is forever matching with Ronin, taking full advantage of it now since she knows he won’t want to match with her forever. That’s how she gets most of her ideas – she thinks about what she would dress Ronin in, and tries to put her own spin on things. Her “Vibes Collection” is especially popular for their mom tees and crewnecks, and she plans on dropping more “Mommy & Me” lines soon. She knows that matching clothes is a customers favorite on Reaux&Co for sure.
Pricilla was so happy that Reaux&Co was doing well. In the beginning, she was so worried about how people would react to her small business, and to her surprise, she suddenly had supporters and customers that loved everything she dropped. So much so, that she had a copy cat. Her “Mom Vibes,” clothing is very popular, it is one of her best selling items. So Pricilla was shocked to see another small business using the exact same font, wording, and shirts as hers. She couldn’t believe that her original idea was being copied, but took the higher road. She knows ultimately, there is nothing she can do about other businesses imitating her products. She takes it as flattery, but knows that she would never try to purposely copy another small business’ work. Reaux&Co does use other brands in their clothing, and Pricilla knows that that’s when things can get a little tricky.
“I know it’s a thin line some brands walk when we use certain logos of high brands like YSL, LV, Nike etc.,” she said. “You just really have to make it your own, and put your spin on it.”
And customers have definitely loved Pricilla’s spin on those high end brands. What surprised her going into the business is the tremendous amount of support she gets from acquaintances and complete strangers. She has met and built relationships with a lot of her customers who have supported her business venture. She also didn’t expect to connect with so many moms through Instagram. Some have reached out to Pricilla, telling her that she inspired them to go for what they want, that she was that “push” they needed to just get started. And Pricilla appreciates those moments because she looks back to the tine where she was in that exact same position.
“It still blows me away to be honest,” she said when asked about people she doesn’t know personally support her in everything that she drops. “I have strangers I don’t know in real life, that will support each and every collection and for that I am so thankful for. The support is everything to me.”
The support she gets from her customers motivates her to come up with new ideas and not be so hesitant with creating. Pricilla explains the process of dropping a new line as hard, but still fun. Most of her ideas come about when she thinks about what hasn’t been done or what she hasn’t seen for kids clothing yet. She knows what will set Reaux&Co apart from other clothing lines is how much they can stand out. Reaux&Co‘s goal is to go against the grain and be the leader at creating trends, not follow them. And when she gets that idea, the next step is to create a mock up on the computer, and make a physical sample. If she likes the physical product, she will take high quality pictures of every item in that line, on models and by itself. Pricilla stresses the importance of marketing, and building anticipation for your drop. This means posting teasers and countdowns 2-3 weeks before you intend to drop the line so your customers can get excited. The last step is to drop the items and make them live, crossing your fingers and hoping it’ll do well.
Thankfully enough, Reaux&Co‘s experience with dropping new lines has always been fairly successful. That means Pricilla is making trips to the Post Office about 5-6 days a week. She’s made friends with all the employees at the Post Office at this point, since she is such a frequent customer. Shipping has definitely been an issue since COVID. When the pandemic hit, Pricilla noticed that that’s when Reaux&Co really started to take off, about 3 months into launching the business. She admits that she still doesn’t completely know why that was – more time for people to be on their phones, being at home with extra time, making a conscious effort to support small businesses during a pandemic – whatever it was, she’s grateful for it because Reaux&Co started to flourish. That meant more shipments with many delays. With COVID, the postal services are delayed and that means a headache for trying to get things delivered and shipped on time.
During these times, Pricilla can get overwhelmed and discouraged, but has never thought about calling it quits. She understands that there are some things that are just completely out of her control, and the best thing she can do is to just stay organized. Things can get hard, like shipping and getting the wrong number of products, but she knows that at the end of the day, it’s all part of the job. She pulls herself out of that stressful funk by allowing herself to take time to rest. Pricilla will do activities with her son, like taking him to the park, order food, and spend quality time with him to get herself out of that hectic headspace. It’s all a balance.
And Pricilla admits that sometimes there isn’t much of a balance when you’re trying to be a full-time mom and full-time business owner at the same time. There are times where she has to work while Ronin is watching Cocomelon, eating his lunch, or going down for a nap. Most days she will set aside time for Reaux&Co so she can give her son her undivided attention. She is a one woman show holding down her business, but she appreciates that there are so many people that help her outside of the business to make sure she has time to work. And staying organized, making sure everything has a place, and ordering from her vendor in time is all a part of keeping the balance and making her life easier. Especially since she does all the creating at home.
All the hard work and the struggle to balance being a mom and her own boss is starting to pay off. Pricilla is starting to see the fruits of her labor, putting in her all into Reaux&Co for over a year. She has seen over 1,300 sales, and is selling her brand in 2 physical store locations. Haven Kiyoko Kids reached out to her to have her clothing be carried at their location. She is especially grateful for Kirsten for seeing the potential in her then small brand. The second store location came to her as a referral from a family member who knew the owner of a shop in Oakland, and now Reaux&Co can be found in “E14 Gallery.”
Reaux&Co‘s goal for 2021 is to continue to reach and connect with more people. They are pushing to try to have Reaux&Co be in another physical store location, and overall just want to keep making improvements to give their customers a great experience. Pricilla hopes to have her own store one day, for that is the ultimate dream goal. And she would want to carry other small brands in her future boutique, as others have done for her. She doesn’t put too much pressure on the idea, and knows that this is an end goal that will take time and hard work. In the meantime, she continues to pray on it.
Pricilla wants her customers to know that she was a mom who decided to go for her dream. When she didn’t attend FIDM, she found herself lost and having no sense of direction. She envisioned her school and career to go one way, and couldn’t reroute her plans when things didn’t go the way she had hoped. Ronin was that saving grace for her. When she had her son, she knew that she had to do it not only for herself, but for him. He was now her reason and motivation to go for her dreams. Without the Ro, there would be no Reaux&Co.
Her advice to other small businesses in her field is to stay creative and stay true to yourself – when people know and see that you’re authentic, they will notice and gravitate towards your business. Pricilla is excited and hopeful for what’s to come for Reaux&Co. She wants her customers to know that they can expect more unique lines for themselves an their minis. Pricilla is content knowing that so many mothers have found happiness, inspiration, and fashion through her small business. What started as just ideas on her phone, quickly turned into her empire in a little over a year. And she knows that she wouldn’t have made it this far without the people that continue to support her and Reaux&Co.
“Thank you for believing in us!” Pricilla said on behalf of Reaux&Co. “Thank you for always showing so much love and support with each collection. None of this would be possible without the support. Every like, share, repost, and purchase means the world to me, truly. We will continue to deliver as long as you will have us. Thank you so much for being here.”
Ever since Janelle’s daughter, Kayla Kale’a, was born a little over 3 years ago, she found herself doing a lot more “Do It Yourself” projects – especially decorations. For Kayla’s baptism, 1st birthday, and 2nd birthday party, Janelle made all of the decorations by hand. She described the process as tedious and time consuming since she had to cut everything one by one. Still, she did it every time because she knew her local party stores didn’t have the aesthetic she wanted. She was never completely satisfied with the items sold at party stores, and really loved the idea of adding personalized touches to her daughter’s decorations. After Kayla’s 1st and 2nd birthday party, Janelle finally decided to invest in a Cricut. She knew that she wanted to customize all of her daughter’s parties and milestones going forward. And it was also a long time coming since Janelle wanted a Cricut since Kayla was 5 months old!
The Cricut has been the new must have item for every DIY fanatic. But what is it even? And what’s the rave about? Janelle describes the Cricut as a machine that makes very precise cuts. It cuts through different materials exactly how you want it – and in bulk. Some Cricuts can cut through materials such as thin wood, acrylics, leather, fabric, and other materials. It can also be used as an engraver. Janelle says it’s like a printer, except it doesn’t print, but it can draw and write for you if you have the specialized pens. The crafter would design their designs on the Cricut’s app, where it would soon come to life. Basically, the Cricut is every crafter’s dream.
Playing around with the Cricut can also get a little expensive. To be good at something, one has to practice. For the Cricut, practice means using materials for trial and error. Janelle confesses that she still makes a lot of mistakes, even though she has had it for a good amount of time. She is still learning about her machine and how to improve or use different techniques. So she doesn’t consider herself a “master” of the Cricut just yet. She watches a lot of YouTube videos and tutorials to learn more about it and expand her knowledge. Little did she know that her love for crafting would soon turn into her small business, KA.LE’A Creates.
When the mandatory Shelter in Place was in effect, Janelle needed a creative outlet. She started her Instagram craft page to post and show what she created after purchasing her Cricut. She had no intentions of making her craft page a business page because she didn’t want to invest so much time into a small business. She also didn’t think that she would sell that many things. But to her surprise, a lot of her friends reached out to her, offering to pay for customized products. So, around June 2020, with the pandemic showing no signs of letting up anytime soon, Janelle decided to making her craft page into a business. She was worried that, like many others, she would be left unemployed or furloughed. With some encouragement from her brothers, boss, and best friend, Janelle finally decided to really invest in her business, and KA.LE’A Creates was born. They reassured her that her creativity could get her far if she really tried.
“Luckily, my job and income wasn’t affected by the pandemic,” Janelle said. “However, it did suffer in terms of clientele for a little while, leaving me with just a little extra time to do crafts on the side.”
Janelle named her small business after her daughter, Kayla Kale’a. Janelle knew from the beginning that she wanted to somehow incorporate her daughter’s name in it, and she came up with the name and tagline KA.LE’A Creates – create hapiness. In Hawaiian language, the word “Le’a,” by itself means, “joy, pleasure, and happiness.” This is why Janelle decided to separate her daughter’s name and break it up into two parts so the word “Le’a” was isolated. It seemed like the perfect name for her small business because crafting really does bring her joy and happiness.
Even though Janelle loved crafting, she still had a lot of doubts about starting a crafting business. She started to doubt her creativity, and the thought of being her own investor really stressed her out. She went back and forth on the idea, thinking it wouldn’t be worth it to pursue a crafting DIY business. Janelle does admit that she gets discouraged very often – almost every week – but she doesn’t want to throw in the towel. She just wants to keep on learning and improving. Like the rest of us, Janelle wishes she had more time in the day – more time to focus on her small business, to perfect each project and task at hand, each item she customizes, and each original product drop. She humbly acknowledges that there is always room for improvement.
“I know that with each product that I put out, that there will always be something I can do better,” Janelle said, explaining how she mentally prepares herself for ups and downs that comes with being a small business owner. “I try not to take each negative feedback to heart, and use it more as a way to learn how to do things better.”
Janelle first advertised her customized products on her personal Instagram. She was pretty successful getting customers through her personal account because it helped in letting her followers know what she was selling and what she could create. Her best friend, Anthony, who is also a small business owner, helped promote her products in the beginning. Others started reposting her content as well, helping spread the word that Janelle was the girl to go to if you wanted a customized product. During COVID, a lot of people have made the conscious effort to support small businesses more, so Janelle has definitely felt all the love.
Janelle was surprised by not only the amount of support she got from family, friends, and strangers, but other small businesses as well. She was surprised when larger and well known small businesses would reach out to have customized products made. From there, Janelle got a glimpse of how tight-knit the small business / crafting community is. She was surprised and happy that other small businesses trusted her and her craft to make items for their own small business. Making products for other small businesses also helped get KA.LE’A Creates’ name out there to people she did not know personally. She has completed many orders to date, but her favorite ones to do are for other small businesses because she is supporting them and hooking them up with a cheaper price. She loves that she gets to help others in her community and witness them grow – as a business and as a person.
Her initial prediction that nobody would be interested in customized products proved to be wrong. When Janelle first started KA.LE’A Creates, her most popular items were her decals. Then she started advertising her customized reusable masks, and those became the top item. As she dropped more and more content about personalizing different things like keychains, water bottles, cake toppers, clothing, etc. – she started to see that there wasn’t really a top #1 popular item. It was always changing depending on what people wanted, and what time of the year it was. If a customer had an idea for a customization that has never been done before, Janelle would take it on and see if she could do it.
“I can customize a whole lot of things, whether it’s clothing, party decorations, drinkware, I’ve even made stencils for someone to paint their shoes with,” Janelle said, thinking of all the personalized items she has done since opening KA.LE’A Creates. “Customers generally inquire about specific items they’d like to get customized and I try my best to see if it’s doable before turning them down. And most the of the time it’s doable.”
Janelle expected that the holiday season would bring in a lot more business for KA.LE’A Creates, especially since she was dropping her personalized snow globe ornaments. And she was right, she was booked and busy with orders. Majority of the orders she had over the holiday season were mainly gifts for others. After all, customized gifts are very thoughtful and are fun to keep as keepsakes. She felt so grateful that people were doing their holiday shopping and buying from KA.LE’A Creates, as she had doubted how far she could take the DIY craft business in the past.
Getting a decoration order for a wedding was the cherry on top for Janelle. After so much self-doubt in the past, getting the wedding order made her realize how far she could really take KA.LE’A Creates if she really tried, put her mind into it, and gave it time to grow. Janelle was so happy with how the wedding decorations turned out, and her coworker was thrilled with the end results as well. She has so content knowing that she could help her coworker out, since COVID ruined a lot of the original plans for the wedding already. Janelle felt so honored that her friend trusted her to make decorations for her big day.
As much as she loves making her customers’ visions and crafts come to life, Janelle has a couple of ideas herself. Her last “big drop” was her RYM (Respect Your Mother) collection. At first, she wanted to make a “mom tee” clothing line. The more she sat on the idea, the vision for her first clothing collection kept evolving. She wanted the first line she dropped to be a mom tee, but also a PSA about Mother Nature. Janelle and Kayla would take daily walks and they would see used masks, gloves, and other trash on the street and in parking lots. That’s where Janelle got the inspiration to go in the direction of “Mother Nature,” still a mom tee, but with multiple meanings. The RYM line was the perfect combination of everything Janelle embodies – being a mother and also thinking about how she can be more eco-friendly.
Besides having full-time job and having her own small business, Janelle is a mother first and foremost. She wants her customers to know and remember that she is a full-time working single mom, and juggling all these things can get pretty crazy. On top of all the madness, she is moving her and Kayla back to O’ahu, Hawaii. Janelle wants her customers to keep these things in mind when she doesn’t reply to DM’s or order requests as quickly as some would like. She is trying her best to balance everything out and is still learning how to multi-task her day job, small business, and practicing self-care, while still putting her daughter first. She realizes that it is very likely that she can get some orders wrong, so patience and compassion is all she asks.
“I want to be able to enjoy my craft, but when people are persistent and think that their orders will be done once it is placed and the next day they’ll have the item, it gets really stressful,” She explained.
Because she’s so busy, Janelle really has to plan out her schedule. She has always been a planner, so knowing that she is going to do on a week to week basis really helps her stay organized. When Janelle is working on orders for KA.LE’A Creates, it is most likely taking place during Kayla’s naptime. She really values her time with her daughter, especially working a 9-5 job. If Janelle gets home and Kayla is awake, she will spend quality time with her until it is time to put her down for bed, and then she’ll fulfill orders, working out, cleaning, or anything else that needs to get done. She wants to give Kayla quality mother daughter time because she doesn’t want her daughter to think that all she does is work – working a full-time job and then coming straight home to work on KA.LE’A Creates. Especially since an item or several items she works on can take anywhere from 2-3 hours.
Janelle’s advice to other crafters and small business owners is to stay organized. Especially for those who are parents, Janelle stresses the importance of keeping everything neat and tidy. Everyone can relate – starting off very organized, and little by little things start to pile up, and you’re faced with a huge mess. That’s exactly how it went for Janelle, as orders started coming in, things started compiling, and she found herself in not only a cluttered living situation, but mentality as well. When she would see how unorganized and disheveled everything got, it made running her business stressful and took the fun out of it. She lost a lot of time for herself and Kayla when things started to get unorganized, so now, she really relies on keeping everything in line.
For the time being, Janelle is keeping KA.LE’A Creates as her side hustle that brings her a lot of happiness and creativity. She would love if her small business could one day be her main source of income, but she is sticking with her career goal in Human Services. Janelle laughs and says that KA.LE’A Creates will remain a side hustle until she retires – which she doesn’t plan on doing anytime soon. So until she retires, you can find her working on her crafts after her little one is asleep.
Janelle and Kayla are back in O’ahu after the much anticipated big move. While they’re settling down and unpacking, Janelle is very hopeful for 2021 and where she can take KA.LE’A Creates. She still plans on continuing her small business from Hawaii, after she settles down in her new home and job. She is keeping her fingers crossed to open back up and take orders again in February. Janelle has a lot of ideas brewing, and she can’t wait to capitalize on them. Her RYM collection did better than she expected, and she is excited to work on dropping more of her own gear and clothing. All the love that she received in 2020 motivates her to keep going with her small business. Janelle loves that it keeps her creative juices flowing, as she finds crafting very therapeutic and relaxing.
Being a part of the crafting community is what touches Janelle the most. She has participated in a handful of giveaways, some where she reached out to other small businesses first, and some where they reached out to her. When small businesses reach out to her to participate in a giveaway, they will usually offer to pay for the items. But Janelle usually donates her item as a way to support other small businesses and their followers. Especially during COVID, she is glad that she has found a community that welcomed her with open arms, since she believed it would be the complete opposite going into it. Her love of crafting has opened the door for making connections with others, and supporting other small businesses.
“Going into it, I first thought that there would be so much competition, but really it’s not about competing for customers,” Janelle said. “Since I opened, other craft shops that have found me have been really helpful and supportive in so many ways. It makes me really proud to be a part of this craft / small business community. It just goes to show that we all love to help each other out, especially during these times.”
Andrea’s goal for 2020 was to be published in a magazine by year’s end. That goal was fulfilled this past November when her makeup look landed the front cover of PUMP Magazine. This is a huge accomplishment for Andrea and puts her freelance makeup business, Artistry By Dre‘s, name out there in the makeup artist world. Her love and passion for makeup is finally getting the recognition she once dreamed of. It took Andrea a lot of trial and error to get Artistry By Dre where it is today. She had a few bumps in the road, but has used those experiences to learn, grow, and perfect her craft. This is the story of how Andrea got her foot in the makeup industry.
Andrea has always looked up to her mother for many different reasons. Makeup is definitely one of those reasons. Her love for makeup originated from years of watching her mom getting ready. She would look at her mom with awe, and it inspired Andrea to test her creativity as well. She would do her makeup, then eagerly run to her mom’s room to show her what she created. This gave Andrea the confidence to start practicing on friends and family. She started offering makeup services when she was about 17 years old, roughly 8 years ago, her senior year of high school. People would come to her for proms, homecomings, and other special events.
From there, Andrea’s love for being a makeup artist grew. She decided to start her business because she was extremely passionate about creating new looks. She lived for her clients’ reactions when they would see themselves in the mirror after she was through. For these reasons, Andrea had little hesitation about starting Artistry By Dre, because at that point, she was already getting booked with makeup appointments. She started an Instagram page to showcase her work, and people were reaching out to book her for their events as well. It only seemed right that the next step would be to make the business official.
“I wasn’t hesitant at all, it honestly happened pretty organically,” Andrea said. “I knew I loved what I did, and I was invested in learning more about the industry.”
When Andrea decided to pursue makeup professionally, her mom supported her from day one. Her mom always tried to encourage her to try new looks, push her creativity, promote her work on social media, and be her number one fan. Although in the beginning, Andrea’s mom was a little worried at first because she thought pursuing makeup professionally meant that Andrea was going to stop with her college courses. After reassuring her mother that she would still be going to school and getting her degree, her mom was relieved and gave Andrea her full support. Andrea also had the support of her family, and didn’t receive any negative feedback. She knows she is fortunate that her family was so supportive, since it’s not so common for family members to be entirely on board when starting a small business. She believes her family was more inclined to support her dreams and business because she always had another job to be able to support herself and Artistry By Dre.
With her family’s support, Andrea was ready to totally immerse herself in the makeup industry. And with the help of her aunt, she got her first opportunity to do makeup for a bridal party when she was just 17 – 18 years old! Her aunt has a salon in South San Francisco, and had asked if she was available to do makeup for a bride and two of her bridesmaids. Andrea couldn’t believe it. Her excitement was through the roof, but she was equally just as nervous as she was excited. Especially since this was the bride’s big day, it added more pressure on Andrea to deliver. She didn’t want to mess up or have the bridal party not be happy with her service. When she finished the bridal party’s makeup, they were so happy with the end results. That day Andrea made the most money in 1 day of doing makeup. Their reactions energized her spirit to continue with her art and become a professional makeup artist.
For the next couple of years, Andrea continued to do makeup services for others and showcase her work through her Instagram page. Her dream has always been to be a MAC makeup artist, so when she finally had the opportunity to showcase her skills, she went for it. Unfortunately, her interview experience that day wasn’t a great one. The woman interviewing Andrea seemed very cold and uninterested in what she had to say. The entire interview Andrea felt as if her heart was in her stomach the entire time. She had a gut feeling that the interviewer wasn’t going to hire her, but she put on a professional face and attitude and got through her interview. A few days after her interview, she followed up with the manager to get an answer or any feedback on how the interview went. The manager told Andrea that the person interviewing her that day had said she, “had the MAC look and artistry, but not the personality.”
“When I heard that, I felt like a dagger hit me in the chest,” Andrea said remembering the only time she ever felt discouraged as a makeup artist. “My dream of being a MAC makeup artist wasn’t in the cards for me. This didn’t discourage me from continuing to pursue makeup. In fact, I used that as a fuel to become a better artist. I realized that I didn’t need to work at MAC to be a great makeup artist. I already had the artistry and skills they had.”
Sometimes, it takes closing the door on one chapter of your life to continue on to the next. Andrea realized that after she left her retail job almost 4 years ago. Quitting her job at Nordstrom was one of the best decisions she made for her makeup career. At her retail job, she wasn’t allowed to take personal makeup appointments. But when she did have an appointment at her counter, the customer would have to buy products, and the makeup artists couldn’t accept tips or money for their service. This was extremely discouraging for her as a makeup artist. She felt as though everything was focused on selling, and that wasn’t the route she wanted to go with her makeup career. So, she interviewed at Makeup Forever as a freelancer and got the job on the spot. She put in her two weeks at Nordstrom and felt from that moment on, she chose herself. She was finally able to have a flexible schedule and work for Makeup Forever and for herself whenever she wanted.
Working as a freelance artist for Makeup Forever lasted for about 8 months, but eventually, Andrea moved on. Her current job allows her to have weekends completely free to do makeup. Sometimes, she will even pick up clients after work if she has the availability. She finally found a schedule that aligns with her needs and wants. After quitting her retail job is when she really started to take Artistry By Dre more seriously. Andrea started researching the next steps on how to become a certified makeup artist, purchased quality products for her kit, watched videos and took classes to learn different techniques, built a website, and made business cards to give out. Andrea was finally able to fully focus on Artistry By Dre and network with others.
Networking with others meant that she had to be more consistent with posting content on Artistry By Dre‘s Instagram page. She made her business Instagram page back in 2014 to showcase her work and services. However, she did her first paid advertisement about 2.5 years ago when Instagram introduced the business feature. To test it out, Andrea paid for the option that wasn’t too expensive, but would showcase and advertise her work to about 7 thousand people for a span of 5 days. Her page got a lot of engagement from that ad, about 1.2 likes and 200 followers. Running the ads has proven to be a successful tool to bring in followers, makeup lovers, and potential clients. Most importantly, the exposure leads her to collaborate with other creatives.
With Andrea fully focused on her business, and her posts making its way around the internet, Artistry By Dre started to take off. With all of her research, practice, and training, Andrea was confident in her artistic ability. When you become your own boss, it’s easy to lowball yourself, or have others try to lowball your services. Andrea found this especially true when she started freelancing. It surprised her that many people try to negotiate prices. What she, and many other makeup artists, want the public to understand is a lot of time and money goes into being a professional makeup artist. They take classes to learn different techniques, they purchase makeup and proper sanitation products, not to mention the costs of keeping their websites running, upkeeping their kits, traveling to your destination, or renting out a studio or booth, etc. These expenses are usually “out of sight, out of mind,” to others. Andrea admits that she used to get bothered when people would try to negotiate her prices, but she learned to remind herself that her work is worth the price for the quality of work she offers and her skillset.
“When people try to negotiate my prices, I explain why I set my prices to what it is, and if I’m not in their budget that’s okay, but my prices are non-negotiable,” She explained. “I stopped getting upset and told myself that my work is worth the price and there are people out there that will appreciate my artistry.”
And there definitely are plenty of people that appreciate Artistry By Dre‘s services. She is the busiest around proms, homecomings, graduations, and wedding season which is summer – mid-fall. It slows down after, then picks back up again around the holidays. But because of COVID, Artistry By Dre was definitely impacted. Because of the lockdown and mandatory Shelter in Place orders, she lost many wedding appointments and other special occasion jobs. For the first couple of months of Shelter in Place, Andrea felt as if her business was at a standstill. She decided not to take any clients until the re-opening in mid-June. But still, Andrea was hesitant to open up her services again because of how close she gets to someone’s face when she does their makeup. To reassure herself and her clients, she took extra safety and sanitary precautions by receiving a Barbicide COVID-19 Certification – an online course teaching infection control in salons, spas, barbershops, etc.
Ironically, despite the pandemic, Artistry By Dre has been getting booked to do more photoshoots and collaborations. For every photoshoot she does, she is exposing herself to more opportunities to meet photographers, models, stylists, and other people in her field. In fact, networking and collaborating is what led to her first magazine publication. She had just finished a photoshoot when she started talking to one of the models. They talked about their goals for their business, and Andrea shared with her that she really wanted to do more print work and be published. She referred Andrea to Alex, the model that would be on the cover of the magazine. Alex asked if Andrea would like to be a part of the project, and now Andrea has a published magazine to show for it.
“I could not believe that I was finally getting the opportunity that I have been asking the Universe and God for,” Andrea said looking back on her greatest accomplishment of 2020. “I told myself that this was the first of many big opportunities and it was time to grow in my artistry and push myself out of my comfort zone.”
And this was definitely out of her comfort zone. When Andrea first started doing photoshoots, she was a little hesitant to meet up with photographers and models she didn’t know. Just for that alone – the fact that she didn’t know these people personally. In the beginning, Andrea would bring her cousin along to shoots and sessions, to be sure that she had somebody she knew and trusted near by. Now a days, Andrea shares her location and the details of where she’ll be with her boyfriend, mom, and cousins when she is with a new photographer, model, or collaborating team. She shares her location with them on her phone, so if she’s at a new location, they know to hit her up. She makes it a point to call and text them after she is done with a shoot so they know that she’s safe and okay.
These collaborations and photoshoots have opened a lot of opportunities for Andrea and Artistry By Dre. The photoshoots she does are mainly to build portfolios for those involved – the models, the photographer, the stylist, hairstylist, and makeup artist. Other times, they shoot for product launches and content creation. Not only does she get to build her own portfolio, have new content to post on social media, and be around other creatives – she also gets to make new connections and network with those in her industry. When a creative wants to collaborate, one person will reach out to those they want involved. If Andrea wanted to plan a photoshoot, she would be in charge of the location, reaching out to photographers, models, stylists, and hairstylists, and explain the mood board. When she plans the shoot, she is in complete control of what the mood and vibe will be. When someone else is planning the shoot and they ask her to collaborate, it is her job to make their makeup vision come to life on the model. Photoshoots gives her a chance to be creative and push boundaries as an artist.
“I try to do 3-4 collabs each month so I can have photos to post on my social media, but also stay up on the latest trends and challenge myself to try new techniques and makeup styles,” She said.
When Andrea isn’t part of a photoshoot, she tries to find different ways to keep creating. She follows a lot of makeup artists on social media to use as inspiration. She uses her Pinterest account to create mood boards for future looks and projects. Andrea admits that when she is playing around with makeup on herself, she rarely knows what look she will end up with. She lets her brushes do the work, and doesn’t restrict herself from experimenting with different colors. Usually, she knows what color palette she will be using, but then end result is always a mystery. Even if she pulls images to recreate and use for inspiration, she always tries to add her own creative spin to the look. Andrea likes to look at her past makeup looks to see how far she’s come. If she ever tries to recreate a look she has done in the past to see her progress, the look always turns out differently than the original because she remembers what she struggled with when doing that look. She will try different techniques that she has learned since then to try to approach the look differently.
Andrea’s goal for Artistry By Dre in 2021 is to build on all the success and accomplishments she made in 2020. She wants to really invest in her business by upgrading her website, do more content creation, adding more to her current services, and doing more production work like commercials and campaigns. Andrea already got a head start in expanding her services before 2020 ended. She surprised herself when she started offering press-on nails. When COVID hit, her nail tech moved away, so she started doing her own nails. People started messaging her about them, so she created a poll asking if people would be interested in buying. Overall, she got a pretty positive response and decided to roll with it. She doesn’t know how long she will offer her press-on nails, but she’s going with the flow and doesn’t plan on discontinuing them anytime soon.
Andrea knows that everything she wants will come with time. As for right now, she is enjoying the full time job she has that allows her to continue with Artistry By Dre, and plans to keep her makeup business her side hustle. She will transition Artistry By Dre to full time when she adds services that will bring in consistent clients. Having her own studio is something she is already putting out into the universe. She already offers classes for those who want to learn how to apply makeup, but dreams to one day open up her own school. She dreams of one day opening a makeup school where she teaches not only makeup artists, but people who want to learn to do their own makeup as well. Andrea knows that it will take time and will be an investment, but she knows that’s a top goal of hers.
Andrea started off as a self-taught makeup artist. She takes so much pride in what she does and wants her customers to know that when she’s working with them, she listens and caters to their beauty needs because she wants them to feel their most beautiful and confident self. Her goal is to have all her clients have full confidence in her ability to deliver exactly what they want, and exceed their expectations. Artistry By Dre would not be where it is today if Andrea never put her work out there. Her advice to other artists is to not be afraid. Don’t be afraid to put yourself and your work out there, and most importantly, don’t compare yourself to other artists. Andrea describes the makeup industry as very competitive. She thinks it’s very important to be kind to others and keep it professional. There will always be other makeup artists who support you, and unfortunately, there will be others that want you to fail.
“I want to promote women empowerment and to keep hustling and manifesting your goals into reality,” Andrea said.
And she’s doing just that. One of Andrea’s favorite makeup stories to tell is when a friend of hers, who is a couple years younger, reached out to her to interview her for an assignment. Her friend was in makeup school and the assignment was to interview an experienced makeup artist. Her friend revealed to her that she was the reason why she chose to pursue makeup. Andrea had no idea she was inspiring others with her work. She felt so honored to be that mentor for someone else. You never know who you’re going to inspire with your work.
“My message to those that have supported me along my journey is thank you all for the encouragement, every referral they have sent my way, and the overall love I have received,” Andrea said. “Each interaction has uplifted me and shaped me into the makeup artist I am now, and I’m super grateful for it all.”
CaliVamp is a handcrafted jewelry and accessory brand focused on spreading love and healing energy through fashion. Deziré created CaliVamp in 2013, and since then her products have expanded – from wire wrapped healing crystal jewelry, home and car decor, crystal infused glosses, healing crystals, and energy cleansings kits.
Deziré just celebrated the 4 year anniversary of launching her website, http://www.calivamp.com , this past October. CaliVamp has flourished tremendously in 2020, and all the hard work throughout the last 7 years is finally starting to pay off. Every small business has a story. Behind every small business is a business owner with a dream. We’ve seen CaliVamp’s success as a small business, but it wasn’t always like that. But the support of her mother, and those closest to her is what keeps her and CaliVamp going.
Deziré remembers back to when she was about 5 years old. At the time, her mom had her own office space for her clothing business. She would tag along with her mom at work a lot, so her mom would have to find different ways to keep her occupied. Her mom presented her with a box full of beads and wires. Deziré remembers her mom taking the time to show her how to cut and loop the wires together. While her mom worked on creating designs for clothing, along side her, little Deziré worked on her own creations.
“I believe this moment of trying to just keep me busy really set the tone for my creative abilities,” Deziré recalls, thinking back to where it all started.
Deziré has always been a natural born hustler. She has always been intouch with her artsy side, and loved to create – whether that be crafts or baked goods. Since elementary school, she would exchange her creations for money. It started off as her making things for friends and teachers, but it really took a turn in 2011. Deziré had just made a pair of earrings for herself and wore them to school. I remember that day clearly – I saw her earrings that connected into a necklace and thought it was the cutest statement piece. I asked Deziré to make me a pair and I’d pay her. This gave her the confidence to start selling her creations for actual income. Since then, whenever she needed or wanted money, she would create things for people to buy. Word of mouth from herself, her brother, and sister is how she let people know what she had for sale.
The start of CaliVamp’s foundation started in 2013. The push that got the wheels rolling was when Deziré enrolled in Cosmetology school. She had just moved to Fresno and didn’t know anyone out there. She saw this as a perfect opportunity to start her online website. Deziré also saw this as an opportunity to showcase her hobby of creating jewelry and make some extra money while in school. She didn’t have any doubts because her focus was on finishing up Cosmetology school, and Deziré never expected that CaliVamp would be her main source of income. She was so eager to start CaliVamp that she’s “pretty sure I came up with the name at 3 in the morning.” For those wondering about CaliVamp’s name, Deziré is from California and “Vamp” because she’s a night owl – it’s a combination of where and who she is.
While in Cosmetology school, Deziré began to realize what different paths she could take. As a hairstylist, she learned that she can either be her own boss or work under someone else. She realized then that her end goal was to be her “own boss” and create her own brand. She didn’t think of it only in terms of being a hairstylist, but knew that this way of thinking could be applied to any aspect in what she wanted to do – hair or selling her creations. Ironically, once Deziré got licensed, she realized she didn’t enjoy doing hair like before. She started to dislike the process of doing people’s hair, and noticed that she started to fall in love with creating jewelry more and more, even though it was originally her side hustle.
CaliVamp’s foundation started in 2013, but Deziré didn’t have an official CaliVamp Instagram page or website until 2016. In that 3 year gap, Deziré was still creating, tweaking her products, and trying to learn the business aspects of having a website. In fact, she had a website that she started in 2014, but never advertised, posted, or sold anything on it. She was just trying to learn the ropes of the industry. From 2013 to 2016, she was mostly creating for friends and family, and didn’t incorporate crystals in her jewelry yet. Everything was word of mouth or was posted on her personal Instagram.
When CaliVamp finally had an Instagram page that launched on February 2016, that is when Deziré started advertising her work. Advertising and posting on Instagram helped get word around that she was selling jewelry. Calivamp.com launched about 8 months later on October 5, 2016. CaliVamp finally got its feet off of the ground, but business wasn’t booming just yet. Up until this point, Deziré advertised her work through hear say and word of mouth from friends and acquaintences. Now, she could publicly display her crafts and get feedback from anyone. Having a public Instagram page benefited her because she had people messaging her for custom orders. To Deziré’s surprise, she started to realize that having an Instagram page and a website was just the first step.
“WOW!” She said when I asked what surprised her about going into the business. “Once you get your feet wet you realize it takes A LOT of hard work, time, and energy to really build a foundation and make back the money that you’ve invested. I was excited to get into it thinking I would all of a sudden start being able to financially support myself… but nope. It’s true what they say, in business ‘you need money to make money.'”
Deziré recalls being discouraged from time to time because certain family members were skeptical about her small business. They questioned whether this business could financially provide for Deziré and if it was “good money.” Deziré admits that, no, it definately wasn’t good money, especially when you’re building from scratch. Especially since the first couple of years were slow due to working part time and going to school. There were times where Deziré thought about slowing down on CaliVamp and getting another job – full-time or part-time. Whenever she got discouraged, her immediate family and friends pulls her back to center and reminds her that her creativity is something special. She’s grateful that her support system has always outweighed any doubters.
And one of her biggest supporters is her mom. In fact, without Mama CaliVamp, CaliVamp wouldn’t be a healing crystals jewelry brand. Deziré’s mom has always been into feng shui, energy, and the power of healing crystals. When Deziré purchased a wire wrapped citrine ring from a street vendor in New York on August 2016, her mom suggested that CaliVamp start incorporating crystals in its jewelry. It started to all come together in the beginning of 2017 when she was given the opportunity to have her jewelry displayed in ISSO San Francisco. One of the owners, Marie, told Deziré that she liked her jewelry, but would prefer that there was a collection or theme with the products. Marie told her to create a collection and come back. Again, Deziré’s mom suggested healing crystals.
Deziré knew healing crystals had meaning and special properties behind them. She didn’t feel comfortable selling and promoting products that she knew nothing about. So, she started doing her research. With the information she acquired through researching, she would incorporate into her daily life. She began to wear the wire wrapped citrine ring that she got from New York daily and started to notice an increase in her creative energy as well as business opportunities. Even now, Dezire is still researching and learning about different crystals and their properties. CaliVamp’s Vibes Collection set the tone for the business’ brand – Deziré wanted to spread love and healing with her work. She explains:
So crystals have their own specific crystalline structure and vibrate on a molecular level. Which allows them to have their own vibration and specific healing properties. When they come into other energetic fields they can imprint and pass those vibrations on. The first two crystals I had started wearing on a daily basis was citrine and lapis lazuli. Citrine helps with businesses, increases creativity, promotes joy and abundance. Once I began to wear or use this crystal on a daily basis I noticed an increase in all these areas. Lapis lazuli is a performers stone and helps with communication and confidence which are two things I lack the most in. If you are open and have an open mind about the ability of healing crystals over time you can see a difference in your own energy field and things around you. It’s sort of like the people you meet – you either vibe with them or not and certain people can increase or decrease your vibes or energy levels as well. It’s not really something that you can explain in full detail or sell someone on. It’s something you have to experience & be open to in order to believe & reap the benefits.
A couple months before quarantine, Dezire stopped being a lash tech because she developed De Quervain’s Tenosynovitis, a painful condition that causes swelling of the thumb and tendons. Repeated wrist / hand movements can make the hand and thumb area hurt more. Deziré threw in the towel with doing eyelashes, because wearing a brace 24/7 on top of physical therapy just didn’t seem worth it. She also had to ask herself what career path she would rather do – do hair, do eyelash extensions, or make jewelry? Deziré decided to drop the beauty industry and focus all of her energy on only CaliVamp.
With that decision plus the quarantine and pandemic hitting, it made it easier for Deziré to give all of her attention to nurturing CaliVamp. The pandemic has affected CaliVamp in a very abundant way. She doubled in sales since Shelter in Place. She believes it’s because she wasn’t 100% focused on CaliVamp pre-COVID. The Shelter in Place was really a blessing in disguise for her small business, because she could really focus and plan out her next moves. CaliVamp has been consistently selling out on products since the Shelter in Place. Deziré humbly admits that selling out fast can be due to the fact that she only has a limited amount of products. Sometimes she only has a limited amount of specific crystals, or can only get a few crystals at a time. Regardless of how many products she has in stock, she always feels fulfilled when she sells them all. Deziré feels very proud and happy knowing that she is creating products that people enjoy and can benefit from.
She is especially grateful because 2020 is the first year that she started to gain actual profit from the business. Yes, you read that right. She has been building CaliVamp from the ground up since 2013, and has officially had the website running just a little over 4 years. It wasn’t until COVID and Shelter in Place that she began profiting off of CaliVamp. When she launched the website in 2016, everything she made from selling jewelry went back into buying materials to make the next set. I remember Deziré breaking it down for me at the 85° Bakery almost a year or 2 years back. She began going over making the jewelry, the costs of the materials, the cost of the website being up, stressing that if she made 2 sale for the month, after subtracting the material and website cost, her end of the month profit would be 50 cents. So 2020 was really CaliVamp’s break through year, and she’s not stopping there.
Her best products come from trying to create jewelry for herself or others. Deziré has sensitive skin and because of that, has trouble finding certain styles that she’s looking for in jewelry. So, she’ll start to play around with products she already has and messes around with it until she is satisfied. But her favorite way to stay creative and design is when she brings someone else’s vision to life. Deziré loves when clients give her the base of what they want but gives her complete creative control. Usually, it leads to a new product or a new style. If this happens, Deziré names the product after the client.
A product has to hit certain bench marks before it hits the CaliVamp website. Deziré has to first start out with creating. This usually leads her to the prototype. The 3rd step is the quality check. Deziré will wear a product a few weeks or a few months to see how the design and materials hold up. The people in her household also test out the products because they all react differently to jewelry – some have sensitive skin and some do not. If the product passes the quality check, it moves on to step 4 – posting it on social media and seeing how CaliVamp’s audience reacts to it. If she gets a positive response, she will begin to finalize the details, product description, and variants. She’ll go on to creating the products and having all the details written out so she can take product pictures and enter the information on the website. She’ll then create flyers, social media posts, and write out emails to hype up her release date.
Deziré is more motivated than ever to continue on with CaliVamp. 2020 really made her reflect on what feeds her soul and what makes her happy. All roads led her back to CaliVamp. Her goal for 2021 is to expand her office, her product lines, and do more collaborations with other artists. The pandemic was the push that CaliVamp needed to rekindle the flame of passion. When asked if she would go back to doing CaliVamp part time when things “get back to normal,” I was greeted with a “Hellll naaahh!” When things start to open back up and we figure out our “new normal,” Deziré plans to go even harder! Continuing to put her 100% in CaliVamp until she feels called to do otherwise.
Deziré wants her customers to know that she is human! She tries her best to provide quality products and quality service. CaliVamp’s main goal is to spread love and healing while being able to look fashionable. She wants her followers and customers to know that she was once a skeptic about the healing powers of crystals. But she has experienced the energy of healing crystals and wants to spread those high vibrations with those around her.
“Everyone is deserving of peace within themselves and happiness,” she said.
Deziré believes that her followers and customers can help CaliVamp thrive in different ways. She appreciates corrective criticism, honest reviews on products, and letting others know about CaliVamp. After all, her business started through word of mouth! A simple shout out, tag, or repost can really help a small business gain a following. She appreciates those that have bought from CaliVamp and continue to help spread the word about her jewelry and mission. Her advice to other small businesses is to keep going! She’s a firm believer that every situation is an opportunity, or it’s making space for a “bigger one.”
CaliVamp is about 7 years old now, and the journey has been long but worth it! The seeds Deziré has been planting for the last 7 years are finally starting to sprout. She is happy and excited to know that this is just the beginning for CaliVamp. 2020 showed Deziré where CaliVamp could go if she put her 100% into the business. She admits that this 7 year long journey has been tough and discouraging, but now that she has had a taste of success, it makes her more excited to see how far she can really take her business.
“I’m proud of how much CaliVamp has grown, and the whole process of how I’ve gotten to where I am,” Deziré said. “I’ve built CaliVamp from the ground up. Everything that I’ve learned has been from experience or research. I’ve gained knowledge from others and applied it to CaliVamp. No one else did the work for me.”
“What do you need to do by the end of the year to make this year meaningful?” -Wordsmith Deck
When 2019 was ending, my goal for 2020 was to get a job in the writing/ journalism industry. I wanted to finally put my degree to use. That was one of my biggest fears – graduating and not using my degree. I know that’s not uncommon, a lot of people graduate with a certain degree and end up in completely different fields. And that is completely fine. But for me, I wanted to make sure that I gave it my all in the industry, and I know that meant starting from the bottom.
The running joke of journalists is that the money just ain’t there, even though the field takes a lot of dedication and passion. When I was still in school, it seemed like a lot of the professors and professionals that came in to talk about their experience as journalists had to put work above personal life to be successful. This was always something that worried me because I always knew I wanted a family, but I also wanted to be successful in writing. It seemed ironic that the girl who is so set on staying in the Bay Area got into a field that literally calls for travel and possibly living in different places in the world to be successful.
When 2020 started, I was motivated. I started getting my resume together and applying to journalism jobs. When COVID-19 hit, I used that time to apply to many entry level positions. I was applying and applying, but getting nothing but rejection email after rejection email. It was disheartening. It sucked because the positions I was applying for weren’t even what I was passionate about. It seemed like starting from the bottom to get experience just meant being a corporate sellout for a while until I have some experience under my belt. Not only was I getting rejected, but I was getting rejected from jobs I wasn’t even excited about. Finally, during the shutdown, I got my first follow up email that wasn’t denying me. In fact, they wanted to move forward with me and sent me some more information to reply back to where they would see if I was a fit.
It felt so good. My first non-reject email. May I remind you, I didn’t even get the job. But not getting denied after what seemed like 50 rejection emails was a fresh of breath air. This job could be a 1 hr drive with traffic from where I lived. But with public transportation, it was almost 1.5 hrs one way. It wasn’t even worth it. And it wasn’t even something that I was passionate about. I want to write with purpose and tell stories, but this job would’ve had me writing replies to people on social media under the company’s handles. There was nothing wrong with the job, but I felt like my passion was on the line for the price of getting my foot in the journalism door. And that wasn’t worth it to me. But, it still felt good to know that atleast a company was interested in me. Before this point, I was feeling super incompetent and pathetic. I had the degree, some experience, but nobody wanted me.
I felt a lot better knowing that I could’ve had a “journalism” entry level job if I wanted to. That email gave me hope and encouraged me to keep trying. By this time, COVID was all over the news. We’ve been shutdown for a couple of weeks. 2020 was not looking like how I planned it would be. If I thought it was hard to find a journalism job before COVID, how much more with everything shutdown? People were losing their jobs, businesses were closing down, unemployment was at an all time high – this didn’t seem like the right time to get a new job. The shutdown time kept getting extended. By this time, more than a quarter of the year had passed. My goal was for me to get a journalism writing job in 2020. I felt like my time was running out.
Then, my current job proposed an opportunity that I just couldn’t pass up. The new living situation would be at least a 2 year commitment to my current job. I felt like if I took the offer, I’d be taking the “easy way” out, and I’d be prolonging my writing career. I didn’t want to put my dreams on hold. But like I said in my previous post, I decided to pivot. Applying to all those entry level journalism jobs discouraged me because it seemed like they had nothing to do with what I wanted to do with my writing. I know everyone starts from the bottom and has to work their way up, but at the rate I was going, I felt like the journey was going to take a long time, and the experience I would be getting didn’t even seem relevant to my end goal.
I took the offer and decided to commit to atleast 2 more years at my current job. But in doing so, I promised myself that I wouldn’t let writing fall through the cracks. Since I graduated at the end of 2018, I used 2019 to just take a breather. I also felt like I was stalling, because I feared rejection and also didn’t know what steps to take to get to where I wanted to be. I didn’t see it at the time, but all those entry level irrelevant jobs made me realize that maybe the traditional path isn’t my path. And maybe it was supposed to be this way… Or shit, maybe I’m just telling myself all this to make me feel better. But all I know is, with how America is handling COVID-19, with no luck in landing an entry level position, feeling some type of way about how I’d feel unfulfilled at most of these entry level jobs even if I did get it, and then having the once in a lifetime opportunity living situation on the table, I knew it was all thrown at me for a reason.
I decided to pivot. I changed my whole plan when I took that offer. But I feel like it was a better plan than my original. I came up with a solution where I can still be the manager at the preschool 8-5 and feel fulfilled as a writer. Like I said, this situation opened my eyes and made me think – Maybe the traditional route isn’t for me. I decided that I’m going to use these next 2 years (or more) to spit out all the passion projects I haven’t pursued yet. If not now, then when? That’s the phrase that kept popping up in my head. It’s the same feeling I felt when I decided to post on this blog consistently over a year ago.
If I do all the passion projects that I have up my sleeve and they’re unsuccessful – 1. Atleast I know I did them and tried. 2. I did it all the while being a responsible adult and working a whole ass full-time job. 3. At least I’ll never have that “what if” in my head. 4. I’ll be proud of myself regardless if they’re successful or not because I know I did it for me as a personal goal and 5. I’m content with the fact that I followed my heart and took the unfamiliar path. And if I try all these things that I’m passionate about and nothing comes out of it, that’s okay too. Then I’ll just pivot again and consider the traditional route. But until then, my passion projects are my goal – and honestly, they always have been.
Just starting those passion projects will make my 2020 more meaningful. It sounds like a small step, but starting is always the hardest part. There is so much more I want to do in writing, this blog is just 1 passion project out of many. I really thought my 2020 was going to be a flop year. But it has really proven to be a year that has challenged me and forced me to grow. Because of the events that transpired this year, I had to re-evaluate a lot of my plans. And now I’m excited to follow through with those plans and finally get started on all the ideas I’ve had since college.
It’s one of those things where you have every detail thought out in your head, and the only thing you have to do is start. You already have the idea, how you’re going to execute it, you did your research, and now it’s just on you to get the ball rolling. I sat on the idea of me posting consistently on this blog for years before I actually went through with it. And now, here I am over a year later, and I don’t remember what it’s like to not post every Monday. I know I am capable, and I know the time to make moves is now.
Getting started by the end of the year on my other passion projects will set the tone for the next 2+ years. After such a rocky and stressful 2020, I’m happy I’m finally settling down and starting to make moves in the right direction again. I was so confused and stressed about what path I would take for almost half of the year. I’m excited to take those baby steps to start. And hopefully, I can stop and smell the roses with this journey because I feel like I always forget to do that. I’m always overthinking, stressed, or worrying about something. It’s nice to finally be in a spot in life where I can take a step back and realize life is pretty great right now.
At the start of 2020, I had completely different goals. Now, towards the end of 2020 (holy shit, I can’t believ it’s almost the end of 2020) I have a completely different vision of what I want to do. I feel so much more content with my decisions, when not too long ago I would’ve reacted the exact opposite and stress. I’ve said time and time again that I believe what’s meant for me will happen in due time. For once, I’m excited to start my passion projects, not scared. I’ve been talking about them for so long, it’s time I stop talking and start doing. I will really look back and see 2020 as the year I got the ball rolling. I’m content in knowing I’m exactly where I’m supposed to be right now.
March was just days away from coming to an end, and all of America was stuck wondering if the Shelter in Place Order was going to be lifted on April 7th. We were at the cusp of March and April and were anxious to know the verdict. Would we go back to our regular schedules soon?
No. The Shelter in Place Order was extended until the first Monday of May. May 4, 2020 is the new date to start countdowning to. Another month indoors. However, not everyone sees this as a bad thing. In fact, many have found themselves practicing self care by getting back into hobbies, reconnecting with friends and family, sleeping at a reasonable hour, cleaning the house, and tending to things that they just never had the time to do. Indeed, the time to act is now.
Bay Area artist, $wift JiGGy finds this to be especially true. Since the Shelter in Place Order, $wift JiGGy sees staying at home to be a blessing in disguise. Before COVID-19, $wift JiGGy was always busy with his day to day routine, promoting club events, while doing his music concurrently. Now, he finds himself with a lot of free time to chill out and work on his music.
$wift JiGGy is using this time as an opportunity to work on his craft as a rapper and artist. He takes us through his process of making beats with friends, how he promotes himself on social media, and how he decides if a beat is a mood or not.
You will see on the vlogs that $wift JiGGy doesn’t mind taking “break days” where Netflix, Hulu, snacks, and his phone are the highlights of his day. I think this is important to artists during this Shelter in Place. You can be an artist and not be creating everyday. It’s okay to not be creating. $wift JiGGy doesn’t put pressure on himself to create. He let’s the inspiration come to him and doesn’t force anything.
Watch “Shelter in Place Diaries – $wift JiGGy” by clicking:
I shared my story about my post-grad depression journey, and to be honest, its all I can talk about.
If I’m hanging out with friends, it seems like the topic of the future always gets brought up, and one by one we go around and vent about what’s bothering us. That’s what I like about the people I surround myself with, we’re super open and can talk about hopes and dreams, those real life shitty moments, to Spongebob references, and all the above.
Sometimes I think about writing a series like “Sex and the City,” about me and my friends. But instead of documenting our sex lives and love interests, I’d name it, “Stress in the City,” because adulting… dis tew much 😭. It seems like we’re all just trying to chase a dream and make something of ourselves. Which is motivational and depressing all at the same time.
What a time to be alive. With all my friends, it seems like the one thing we can all agree on is the fact that this age is such a crucial point in our lives. We feel the outside pressures of the world telling us we need to have a job in our field, we need to make X amount of money a year, we need to have this this and that by this age… and it’s like….. well, fuck. You just don’t know where to start!
Just for the record, you shouldn’t compare your journey to someone else’s. You can compare if its healthy motivation, but if you’re using it to make yourself feel worse about the position you’re in, it’s just not going to help. There’s no need. We are constantly bombarded with a realm of all the “good” in our peers’ lives. You scroll through social media and you see your friend who just got engaged, who just graduated, who just landed that 6 figure job, who just bought a new car or house, who started that business…. but honestly, did you know what they had to go through to get to that point? You see the accomplishment, but not all the hardwork that had to be put in. There is so much more to what you see on the ‘gram.
I truly believe that what’s yours is yours, and that there’s a time for everything. With that said, I still stress about every little detail about my future. But, deep down, I know that my time will come for everything I plan to do. Or atleast I hope.
“YOU CAN DREAM BUT DON’T NEGLECT THE EXECUTION…” (J.Cole, “Change.”) That quote right there. You can dream all you want, but if you stand there idle, it’ll just remain a dream. The execution is where so many people give up before even trying. Me included! I struggle with that every day! Some days, I’m motivated and so pumped to make moves towards my dreams of becoming a successful writer. And other days, I’m lazy. I get overwhelmed. So I give up for the day. And sometimes, it turns into days. Until I overthink myself to death again and get a burst of motivation to start all over again. It’s a torturous cycle, honestly, when you want to do great things and have so many ideas and plans, all the while trying to juggle the things you’re dealing with now, like a fulltime job and trying to stack your money. The realization that there are not enough hours in the day, and even when you set aside time at the end of the day for passion projects you sit there and you’re like…. yo… I just want to sleep. But also realizing if you don’t do anything for a prolonged period of time, you’re going to make no progress with your dreams and goals…
Especially living in the fuckin’ Bay Area. We dream big because we have no choice, everything is so damn expensive. What drives me to make it and be successful is the thought that I have to keep up with San Francisco and the Bay Area pace, or the rich people who aren’t even from here will run me out of my city. That’s a whole blog post on it’s own though.
I recently went to a baby shower that seemed like a high school reunion. I caught up with a good friend who I was pretty close to in high school, but we lost touch throughout the years. He told me about how he struggled to find a job after graduation a year ago, and how it really tested his confidence in himself. But now he’s here, working for Google and doing his side passion projects, focused on trying to retire by age 35-40. We talked dreams. We talked passions. We talked realistically about the future, and what steps we each have to take to get to the right path. I revealed to him my book idea, something I rarely share with others. And if you know about my book idea, consider yourself special, and I know ya ass better keep that shit a secret so no one steals that book topic 💅🏽
“YOOOOOOOOO, I feel that shittttt, ughhh,” he told me.
“Right! It’s something that needs to be talked about in our community,” I said, relieved that he didn’t think my book idea was lame.
“You know what though, I know you’re gonna make it cuz you know your WHY. You got the passion and the why, start that shit now, bruh. Don’t worry about the process of publishing, worry about that when the book is done. But start writing that shit nowwwww. And you know what, if there’s any way I can help, if I myself will be in the book, or if you need me to ask around for people you can interview, just let me know.”
It was such a nice push of encouragement, when your peers are down with your vision. After that talk at the baby shower, I was mad motivated. What I’ve learned since I started writing is that some people will pretend to support you, but when it comes down to it, its really just all talk. But then there’s others that are so supportive, and will root for you and vouch for you and your work.
I’m an Aquarius, so I’m always in deep thought… one day I tweeted: “Whatever moves I choose to do NOW with my career will really determine what kind of life I live. That’s the most motivational/ terrifying thing honestlyyyyy.” I don’t use Twitter often, so I screenshot it and posted the tweet on my Instagram story. To my surprise, a few people reached out saying they feel it, but a friend’s reaction made my night.
He told me that seeing my tweet motivated him to start his music projects. He always wanted pursue his music career, but you know the drill, too shy to start, not consistently posting, holding it off because fear… He started writing his songs that night, and is actively writing and planning so he can bless us with his vocals.
You just never know who you’ll touch with your work. So here’s a public service announcement: SUPPORT YA FRIENDS. DON’T BE A FAKE SUPPORTER. MOTIVATE YOUR FRIENDS. BOUNCE IDEAS BACK AND FORTH OFF EACH OTHER. IF YOUR FRIEND HAS A BUSINESS, PROMOTE IT. BUY FROM IT. RECOMMEND IT WHENEVER YOU GET THE CHANCE. SUPPORT YOUR CREATIVE FRIENDS. IF THEY’RE WRITING, SINGING, DESIGNING, DRAWING, PAINTING, WRITING POEMS, MAKING THEIR OWN CLOTHES, ETC, SHARE THEIR CONTENT, LIKE IT, SEND IT TO YOUR OTHER FRIENDS.
AND ALSO: IF YOU’RE WAITING FOR SOME TYPE OF SIGN TO START YOUR PASSION PROJECT, HERE’S YOUR SIGN! START IT!
REMEMBER: “You can dream but don’t neglect the execution…” We’re all really just trying to make it here…