Natasha Jones, also known as “@oliviaeyes” on Instagram, is best known for her fashion content on social media. She’s a freelance curve model, brand ambassador, influencer, and content creator. When looking through her Instagram feed, you can see her confidence and infectious smile radiating through her photographs! However, this San Diego native had no plans of becoming an influencer. Natasha had no idea that her love for content creating would have her modeling for well-known brands, partnering with others, and inspiring others around the world.
Natasha was born and raised in San Diego, California. She graduated from the University of San Diego, the first in her family to graduate college, with a bachelors degree in Media Communications. She originally wanted to be a pediatrician and studied human biology for four years. However, Natasha made the drastic change to study communications when she realized how intrigued she was with social media and the interconnectivity of the world. After making the switch to communications, Natasha’s plan was to work behind the scenes in advertising or marketing. Her goal was to highlight minorities to better represent people from different backgrounds and bring inclusivity to mainstream media. She never imagined that she would be doing just that, but with her being in front of the camera.
“I never envisioned myself being an influencer – or model for that matter – I was too shy and didn’t think I could ever be in front of the camera,” Natasha admitted. “If anything, I hoped to work behind the camera and bring representation to minorities whose stories are often never told and rarely seen in mainstream media. It was super important to me to highlight young female voices.”
Ironically, the pandemic helped get Natasha out of her shell, and got companies sliding into her DM’s. Because of the shutdown, Natasha and her sister were insanely bored in the house. Like many others, they had nothing to do while the world waited patiently for COVID-19 to pass. Natasha bought a ton of new clothes before the shutdown and had nowhere to wear them to. For fun and to just pass time, Natasha asked her sister to take pictures of her in her outfits so she could post them on Instagram. The sisters explored all of San Diego for different scenic opportunities, making sure to social distance from others who were also trying to get out of the house for fresh air.
When posting the photos on Instagram, Natasha would make a point to tag where she purchased each item incase people wanted to know where to purchase it. Her main objective was to take cute photos to show off her new outfits since no one she knew in real life would be able to see them. Her love for fashion brings her so much joy because it allows her to feel good in her skin. After a few outfit posts, Forever 21 reached out to her and asked to send her clothes in exchange for content. Natasha couldn’t believe it. She fell into the modeling / influencer world completely by accident! Natasha never planned to go down the influencer route, but believes that the pandemic definitely helped push her in that direction.
Natasha had a previous Instagram account where she would post her occasional selfies. At the time, she was self conscious about her body and was only comfortable with posting her face on social media. Natasha didn’t join Instagram until she was in college because her mom believed it can make you vulnerable to people with ill intentions. So when she started posting her outfits online during the pandemic, she thought nothing of it. She had no intentions on going viral or gaining such a big following. She genuinely didn’t believe that anyone would care to follow her or keep up with her personal life. But after a couple of months of keeping up with her content and posting with Forever 21, Natasha saw a big spike in her following.
“Before becoming a full time content creator/model, I had a small amount of followers just from posting selfies,” Natasha said. “I thought it was cool, but I gave no real thought into this turning into a career. I had gone to school and graduated with a degree that I assumed would help me land a career behind the scenes.”
But Natasha rolled with it anyways. She believed that at the time, she was too naïve to even be skeptical about pursuing modeling and content creating as a career. She was in a place in her life where she just wanted to experiment and test out the waters with what she wanted to do with her life. These opportunities were something new and exciting, something completely out of her comfort zone. Natasha was way too excited and eager to try new things and dive in head first, that she didn’t even have a chance to psyche herself out of it. On top of that, she had a very supportive inner circle. Her friends and family were very supportive and encouraged her to pursue a social media career. Natasha and her sister have bonded over taking photos together. Her sister is the reason why she has so many great shots to choose from.
It was pretty early on when Natasha realized that doors were opening up for her. After posting content for Forever 21, opportunities started coming from left and right. She noticed that her Instagram photos were being used on Forever 21’s website and ads. Brands started reaching out to her because Forever 21 is such a well-known company. “This is just the beginning,” she thought to herself. And she was right. She decided to go for what she wanted – literally. Natasha didn’t wait for certain brands to reach out to her – if she really wanted to work with them, she would reach out to them first. The very first brand she reached out to was Parade because they stood for everything she believed in – inclusivity and diversity.
“I wasn’t nervous at all because I felt I had nothing to lose,” She said. “Even now – you can’t lose something you don’t have. I am a huge believer in shooting your shot because the worse thing that could happen is they say no, but there are always going to be other doors for you. Also, those same people who told you no will come back in the future asking to work with you!”
But Natasha did have that voice in the back of her head telling her that she wasn’t model material. She never thought that she would get into modeling or content creating, so it was hard to see herself in that new light. In the past, she had friends who were already models and content creators, and they pushed her to post more consistently on social media. But she never thought that she could be “that girl.” She didn’t think she had the confidence or “look” to be a model. Natasha was intimidated because she rarely saw girls who looked like her creating content and modeling for well-known brands, so at the time it seemed like a distant fantasy.
However, the pandemic opened up Natasha’s eyes to so many worlds and experiences. She was exposed to so many body positive and curve influencers during lockdown. Seeing people built like her, with similar body types, and not the traditional “model look,” inspired Natasha to change her views of what models can look like. Seeing others be so comfortable in their skin made her embrace her curves and reflect on her internalized fat phobia. This is why Natasha is so passionate about representation. She believes seeing diversity in mainstream media has the power to change one’s mind, opinions, and world view.
Natasha is grateful that she can be that light for others to embrace their bodies and beauty in an industry that is still stingy with representation. She feels so blessed that she has built a platform that people can connect with. It warms her heart to know that she is that person that some women look up to, since she has been in the same position in the past. She still feels like plus-sized women are still very under represented. There have been many times where she feels like the token plus-sized girl in the fashion industry, being used to lure in business from plus-sized people.
“I think that many companies use me and girls who are similar to my body type to be like, ‘Look! We have a plus size girl who is wearing our clothes!!’ ” She said honestly. “Most of the time, these companies only go up to my size and claim that they’re inclusive. If you only go up to a size 14, you are not inclusive and need to reevaluate your entire brand.”
Natasha received many offers from brands to do campaigns. But it wasn’t until she got vaccinated that she did her first campaign with Rue21. It was towards the end of lockdown, a year after she started posting consistent fashion content on her Instagram page. She waited to do in person campaigns because her family wasn’t comfortable with her traveling to LA for work during COVID’s peak. Natasha is still in awe when she sees herself on clothing companies’ websites and social media pages. It’s crazy for her to realize that just 2 years ago, she was buying clothes from these brands and now, she’s one of the faces of their company. She gets emotional because she knows the younger version of herself would be so proud of how far she has come.
Some may find it hard to believe, but Natasha had no prior experience with modeling before she got into the industry. She enjoyed taking pictures with her friends, but the shots were all in lighthearted fun and not considered professional modeling. Like with anything, practice makes perfect. Natasha is still learning to be comfortable in front of the camera and working with other photographers. Some of the tools she uses to better her posing is to have others take photos of her until she feels more relaxed and comfortable, watch YouTube and trendy videos that give tips on how to pose, studying other influencers and models’ photos for inspiration and tips, and always practicing those poses and techniques when she can. It’s not as simple as smiling for a photo, a lot of time, effort, and practice goes into perfecting different shots.
Natasha quickly saw her following on Instagram grow. She was completely shocked, and quite honestly, scared. Suddenly it seemed like all eyes were on her. Natasha jokes that if people really knew how “uncool” she was in real life, they would unfollow her immediately. She’s a very humble individual, and doesn’t think her life is any more or less exciting than the next person, so for a split second, she felt the need to pretend to be cool in front of the camera. She started to second guess how she looked in some photos and the image she wanted people to see online.
There were times where Natasha struggled with finding her own rhythm in posting and caught herself trying to be like other content creators. She felt as though her content had to be a certain way and had to follow the status quo of other influencers. In doing so, she was becoming unhappy with overthinking her posts. She wanted to remain true to herself, but at the same time, she was conflicted with getting too personal with her followers. She considers herself a very private person, so finding the middle ground of sharing just enough so your personality shines through, but at the same time not over sharing was something she had to get used to. The last thing Natasha wanted was for her followers to think that she was an imposter. She found herself going through the motions of imposter syndrome.
She realized that she was becoming consumed with overthinking her online presence. She decided that the best thing to do was simply be herself. She didn’t want to lose track of who she was for the sake of content. Not being herself was mentally exhausting and took away from the fun of creating content. Now, Natasha posts whatever content she wants on her page. She doesn’t like to overanalyze a photo, look at analytics, or overly edit any photos.
Now I just post or share whatever I want. If you like me, that’s cool, but if you don’t – feel free to unfollow. I’m not meant for everyone – no one is, and life’s too short to pretend to be anyone else other than you. I am so grateful for creating the little IG family I have and hope to bring some sort of positivity to the platform by just being myself … When I feel I am being too critical of myself I take a step back from socials. I try to prioritize my mental health above work. If that means deadlines are missed then I will simply notify whoever I am partnering with to let them know. You have to do what makes you happy so figure out what you want and do that. If you need a break, take it! If your hobby turned into a job then make it into something you can enjoy again. Do what you want, whatever that may be.Natasha Jones
But, influencers are human too, which means there will be times where they’re not in the mood to create and times when they’re experiencing insecurities. Just like any of us, Natasha is juggling a full-time job, social life, home life, relationships, and so on. She is not always in the best spirits when she is on a strict deadline, but she understands that there are deadlines that need to be met. What gets her through these tough moments of finding the motivation to create is knowing that she genuinely enjoys what she does. Natasha sees content creating and modeling as an outlet where she is free to express herself. She describes it as feeling as though she has her own private world where she is in control of the narrative of what others see and know about her.
The fact of the matter is, the public will never know more than the content shared. Natasha still has her moments of feeling insecure, which people would have never gathered from her pictures. Natasha remembers a specific shoot where she didn’t feel confident in herself:
When I first started posing in more revealing outfits, I was not confident. The first lingerie collab I did, I was wearing a two-piece set out in public on the beach. I thought it would be no biggie because I looked up to so many plus size influencers who always wear two pieces out and about. But when I was about to take my photos, I felt so self-conscious. I had never worn a two piece lingerie set nor a two piece bikini in my entire life, yet alone with people around me, and I started crying. But my sister comforted me and talked me through it. I also wanted to go through with it because I had a moment where I was like, ‘Wait… why are you crying? Do it for yourself. Do it for those people you say are beautiful just the way they are.’ On those days I feel low, I always keep in mind I’m doing it for the ones who look up to me. My IG fam means so much to me. I always want to make them feel seen, loved, and confident in who they are.Natasha Jones
Social media is usually portrayed in a negative way, but Natasha always remembers to embrace all the positive that comes with being a public figure. She is so grateful for her Instagram family and friends. She uses the people that look up to her as motivation to embrace her curves and accept her body for what it is. Natasha celebrates all the women who look like her thriving in all aspects of their lives. She’s constantly amazed with how many kind people she has met who genuinely want to uplift others instead of bringing them down. Instagram has remained a fun outlet for Natasha to express herself, be creative, and have fun!
Natasha gained such a loyal following by reciprocating the love. Her motto is, “give love, receive love.” She always makes a point to answer DM’s and comments on her posts because she appreciates anyone who would take time out of their day to show her some love. She feels a sense of community with her followers and feels as though they are her friends. Natasha does admit that she typically doesn’t respond to men’s DM’s because it makes her uncomfortable. She tried to respond politely to men’s DM’s in the past, but has always ended up regretting it. So, in her comments she’ll usually respond with a “thank you,” and keep it at that. Natasha wants her platform to be a safe space for all women. She loves to see the endless amount of love and support she gets from women all over the world, so she tries her best to maintain a positive space where she feels comfortable interacting with others.
Because she is so dedicated to her followers, Natasha has made it a top priority to only endorse companies that align with her beliefs. She knows that there are a lot of people who look up to her, so she is very careful with what she promotes. Natasha has no problem turning away deals with well-known brands. She has gotten paid offers from companies who sell diet supplements, waist trainers, personal trainers, Botox, and the list goes on. Natasha admits that the money being offered is nice, but not tempting enough for her to support brands that promote fat phobia, capitalize on people’s insecurities, and tell people that they are not good enough by just being themselves. She remains true to herself and her beliefs, and refuses to work with brands who go against everything she supports and believes in.
What many people may not know is the fact that Natasha was a full-time content creator and model during the pandemic, but also juggling a job as a Social Media and Influencer Marketing Coordinator for a San Diego based company as of last year. Natasha’s mom pushed her to get a job to utilize her degree she worked so hard for. Her mother is very supportive of her influencer career, but is also very skeptical. Like any parent, Natasha’s mom just wants to make sure that her daughter is thinking ahead for the future, as content creating can be a very unstable profession. Even though her mom is skeptical, she is very supportive of Natasha becoming a full-time freelancer once she starts seeing consistent big results. Either way, Natasha understands that her mother’s worries come from a place of love.
Since Natasha has a full-time job as Social Media and Influencer Marketing Coordinator, she is constantly juggling both jobs. Throughout the week, she works her 9-5 job that utilizes her college degree, and the weekends are for content creating with her sister. She edits photos throughout the week and preps them for posting usually the day before she posts them. She has not quite found her balance yet, but it has pushed her to learn how to prioritize her time. Natasha is using this time to figure out what career path she would like to test the waters in – as she has both experience behind the scenes and also being in front of the camera.
As she goes on this new journey of balancing out her job behind the scenes and simultaneously pursuing a freelance career, she hopes that she can manifest her dream future. She knows that life is a crazy ride, and you’ll never know where life can take you, but she hopes to work towards her goal of becoming a full-time content creator with no other jobs on the side. She is so grateful for her current job because it allows her to see behind the scenes. It has opened her eyes to the social media industry, which allowed her to learn so many new strategies from a brand perspective that she can apply to her own following. And it has made the obvious more apparent – that her true passion is in content creating.
“I thrive in fast paced environments so I truly feel I have found my passion,” she shared. “I trust life will take me where I need to go so until then, I’ll just keeping taking everything that comes my way day by day. I strongly believe everything happens how it’s supposed to, so being able to work on both ends of the social media Industry has been a blessing!”
At the start of the pandemic, Natasha had no idea that posting her cute outfits would lead her down this path and open so many doors and opportunities. Her following on social media continues to grow, but she still remains humble. People are starting to recognize her in real life, but Natasha still tends to lay low and doesn’t like to make a big deal of her online fame. The most important lesson that this journey has taught her is to love, accept, and value herself. Growing up, Natasha always strived for perfection. She wanted to fit in and feel accepted. Now, she is content with knowing that it’s perfectly fine to be a work in progress and be yourself. She believes that whatever is meant for you will always find you.
Natasha’s advice to her followers is to always stand up for themselves. She believes it’s important to prioritize your values and beliefs, making sure that the choices you make align with what you truly believe in. She’s a firm believer in following your dreams – even if it means taking a leap of faith! After all, that is how Natasha became a content creator and freelance model. She is so grateful for the community that she has built online. Her goal has always been to celebrate and support women, and her online presence is doing exactly that.
“I want to create a safe place for people to feel like they can be themselves and that they will always be more than enough,” Natasha said. “If people take anything away from my platform, I hope that they know how beautiful they are, just by being who they are. All I want is to be a source of positivity, representation, and maybe some comfort when they’re feeling low. We all have the power to be a light in this world – I just want everyone to recognize that in themselves.”