CaliVamp is a handcrafted jewelry and accessory brand focused on spreading love and healing energy through fashion. Deziré created CaliVamp in 2013, and since then her products have expanded – from wire wrapped healing crystal jewelry, home and car decor, crystal infused glosses, healing crystals, and energy cleansings kits.
Deziré just celebrated the 4 year anniversary of launching her website, http://www.calivamp.com , this past October. CaliVamp has flourished tremendously in 2020, and all the hard work throughout the last 7 years is finally starting to pay off. Every small business has a story. Behind every small business is a business owner with a dream. We’ve seen CaliVamp’s success as a small business, but it wasn’t always like that. But the support of her mother, and those closest to her is what keeps her and CaliVamp going.
Deziré remembers back to when she was about 5 years old. At the time, her mom had her own office space for her clothing business. She would tag along with her mom at work a lot, so her mom would have to find different ways to keep her occupied. Her mom presented her with a box full of beads and wires. Deziré remembers her mom taking the time to show her how to cut and loop the wires together. While her mom worked on creating designs for clothing, along side her, little Deziré worked on her own creations.
“I believe this moment of trying to just keep me busy really set the tone for my creative abilities,” Deziré recalls, thinking back to where it all started.
Deziré has always been a natural born hustler. She has always been intouch with her artsy side, and loved to create – whether that be crafts or baked goods. Since elementary school, she would exchange her creations for money. It started off as her making things for friends and teachers, but it really took a turn in 2011. Deziré had just made a pair of earrings for herself and wore them to school. I remember that day clearly – I saw her earrings that connected into a necklace and thought it was the cutest statement piece. I asked Deziré to make me a pair and I’d pay her. This gave her the confidence to start selling her creations for actual income. Since then, whenever she needed or wanted money, she would create things for people to buy. Word of mouth from herself, her brother, and sister is how she let people know what she had for sale.
The start of CaliVamp’s foundation started in 2013. The push that got the wheels rolling was when Deziré enrolled in Cosmetology school. She had just moved to Fresno and didn’t know anyone out there. She saw this as a perfect opportunity to start her online website. Deziré also saw this as an opportunity to showcase her hobby of creating jewelry and make some extra money while in school. She didn’t have any doubts because her focus was on finishing up Cosmetology school, and Deziré never expected that CaliVamp would be her main source of income. She was so eager to start CaliVamp that she’s “pretty sure I came up with the name at 3 in the morning.” For those wondering about CaliVamp’s name, Deziré is from California and “Vamp” because she’s a night owl – it’s a combination of where and who she is.
While in Cosmetology school, Deziré began to realize what different paths she could take. As a hairstylist, she learned that she can either be her own boss or work under someone else. She realized then that her end goal was to be her “own boss” and create her own brand. She didn’t think of it only in terms of being a hairstylist, but knew that this way of thinking could be applied to any aspect in what she wanted to do – hair or selling her creations. Ironically, once Deziré got licensed, she realized she didn’t enjoy doing hair like before. She started to dislike the process of doing people’s hair, and noticed that she started to fall in love with creating jewelry more and more, even though it was originally her side hustle.
CaliVamp’s foundation started in 2013, but Deziré didn’t have an official CaliVamp Instagram page or website until 2016. In that 3 year gap, Deziré was still creating, tweaking her products, and trying to learn the business aspects of having a website. In fact, she had a website that she started in 2014, but never advertised, posted, or sold anything on it. She was just trying to learn the ropes of the industry. From 2013 to 2016, she was mostly creating for friends and family, and didn’t incorporate crystals in her jewelry yet. Everything was word of mouth or was posted on her personal Instagram.
When CaliVamp finally had an Instagram page that launched on February 2016, that is when Deziré started advertising her work. Advertising and posting on Instagram helped get word around that she was selling jewelry. Calivamp.com launched about 8 months later on October 5, 2016. CaliVamp finally got its feet off of the ground, but business wasn’t booming just yet. Up until this point, Deziré advertised her work through hear say and word of mouth from friends and acquaintences. Now, she could publicly display her crafts and get feedback from anyone. Having a public Instagram page benefited her because she had people messaging her for custom orders. To Deziré’s surprise, she started to realize that having an Instagram page and a website was just the first step.
“WOW!” She said when I asked what surprised her about going into the business. “Once you get your feet wet you realize it takes A LOT of hard work, time, and energy to really build a foundation and make back the money that you’ve invested. I was excited to get into it thinking I would all of a sudden start being able to financially support myself… but nope. It’s true what they say, in business ‘you need money to make money.'”
Deziré recalls being discouraged from time to time because certain family members were skeptical about her small business. They questioned whether this business could financially provide for Deziré and if it was “good money.” Deziré admits that, no, it definately wasn’t good money, especially when you’re building from scratch. Especially since the first couple of years were slow due to working part time and going to school. There were times where Deziré thought about slowing down on CaliVamp and getting another job – full-time or part-time. Whenever she got discouraged, her immediate family and friends pulls her back to center and reminds her that her creativity is something special. She’s grateful that her support system has always outweighed any doubters.
And one of her biggest supporters is her mom. In fact, without Mama CaliVamp, CaliVamp wouldn’t be a healing crystals jewelry brand. Deziré’s mom has always been into feng shui, energy, and the power of healing crystals. When Deziré purchased a wire wrapped citrine ring from a street vendor in New York on August 2016, her mom suggested that CaliVamp start incorporating crystals in its jewelry. It started to all come together in the beginning of 2017 when she was given the opportunity to have her jewelry displayed in ISSO San Francisco. One of the owners, Marie, told Deziré that she liked her jewelry, but would prefer that there was a collection or theme with the products. Marie told her to create a collection and come back. Again, Deziré’s mom suggested healing crystals.
Deziré knew healing crystals had meaning and special properties behind them. She didn’t feel comfortable selling and promoting products that she knew nothing about. So, she started doing her research. With the information she acquired through researching, she would incorporate into her daily life. She began to wear the wire wrapped citrine ring that she got from New York daily and started to notice an increase in her creative energy as well as business opportunities. Even now, Dezire is still researching and learning about different crystals and their properties. CaliVamp’s Vibes Collection set the tone for the business’ brand – Deziré wanted to spread love and healing with her work. She explains:
So crystals have their own specific crystalline structure and vibrate on a molecular level. Which allows them to have their own vibration and specific healing properties. When they come into other energetic fields they can imprint and pass those vibrations on. The first two crystals I had started wearing on a daily basis was citrine and lapis lazuli. Citrine helps with businesses, increases creativity, promotes joy and abundance. Once I began to wear or use this crystal on a daily basis I noticed an increase in all these areas. Lapis lazuli is a performers stone and helps with communication and confidence which are two things I lack the most in. If you are open and have an open mind about the ability of healing crystals over time you can see a difference in your own energy field and things around you. It’s sort of like the people you meet – you either vibe with them or not and certain people can increase or decrease your vibes or energy levels as well. It’s not really something that you can explain in full detail or sell someone on. It’s something you have to experience & be open to in order to believe & reap the benefits.
A couple months before quarantine, Dezire stopped being a lash tech because she developed De Quervain’s Tenosynovitis, a painful condition that causes swelling of the thumb and tendons. Repeated wrist / hand movements can make the hand and thumb area hurt more. Deziré threw in the towel with doing eyelashes, because wearing a brace 24/7 on top of physical therapy just didn’t seem worth it. She also had to ask herself what career path she would rather do – do hair, do eyelash extensions, or make jewelry? Deziré decided to drop the beauty industry and focus all of her energy on only CaliVamp.
With that decision plus the quarantine and pandemic hitting, it made it easier for Deziré to give all of her attention to nurturing CaliVamp. The pandemic has affected CaliVamp in a very abundant way. She doubled in sales since Shelter in Place. She believes it’s because she wasn’t 100% focused on CaliVamp pre-COVID. The Shelter in Place was really a blessing in disguise for her small business, because she could really focus and plan out her next moves. CaliVamp has been consistently selling out on products since the Shelter in Place. Deziré humbly admits that selling out fast can be due to the fact that she only has a limited amount of products. Sometimes she only has a limited amount of specific crystals, or can only get a few crystals at a time. Regardless of how many products she has in stock, she always feels fulfilled when she sells them all. Deziré feels very proud and happy knowing that she is creating products that people enjoy and can benefit from.
She is especially grateful because 2020 is the first year that she started to gain actual profit from the business. Yes, you read that right. She has been building CaliVamp from the ground up since 2013, and has officially had the website running just a little over 4 years. It wasn’t until COVID and Shelter in Place that she began profiting off of CaliVamp. When she launched the website in 2016, everything she made from selling jewelry went back into buying materials to make the next set. I remember Deziré breaking it down for me at the 85° Bakery almost a year or 2 years back. She began going over making the jewelry, the costs of the materials, the cost of the website being up, stressing that if she made 2 sale for the month, after subtracting the material and website cost, her end of the month profit would be 50 cents. So 2020 was really CaliVamp’s break through year, and she’s not stopping there.
Her best products come from trying to create jewelry for herself or others. Deziré has sensitive skin and because of that, has trouble finding certain styles that she’s looking for in jewelry. So, she’ll start to play around with products she already has and messes around with it until she is satisfied. But her favorite way to stay creative and design is when she brings someone else’s vision to life. Deziré loves when clients give her the base of what they want but gives her complete creative control. Usually, it leads to a new product or a new style. If this happens, Deziré names the product after the client.
A product has to hit certain bench marks before it hits the CaliVamp website. Deziré has to first start out with creating. This usually leads her to the prototype. The 3rd step is the quality check. Deziré will wear a product a few weeks or a few months to see how the design and materials hold up. The people in her household also test out the products because they all react differently to jewelry – some have sensitive skin and some do not. If the product passes the quality check, it moves on to step 4 – posting it on social media and seeing how CaliVamp’s audience reacts to it. If she gets a positive response, she will begin to finalize the details, product description, and variants. She’ll go on to creating the products and having all the details written out so she can take product pictures and enter the information on the website. She’ll then create flyers, social media posts, and write out emails to hype up her release date.
Deziré is more motivated than ever to continue on with CaliVamp. 2020 really made her reflect on what feeds her soul and what makes her happy. All roads led her back to CaliVamp. Her goal for 2021 is to expand her office, her product lines, and do more collaborations with other artists. The pandemic was the push that CaliVamp needed to rekindle the flame of passion. When asked if she would go back to doing CaliVamp part time when things “get back to normal,” I was greeted with a “Hellll naaahh!” When things start to open back up and we figure out our “new normal,” Deziré plans to go even harder! Continuing to put her 100% in CaliVamp until she feels called to do otherwise.
Deziré wants her customers to know that she is human! She tries her best to provide quality products and quality service. CaliVamp’s main goal is to spread love and healing while being able to look fashionable. She wants her followers and customers to know that she was once a skeptic about the healing powers of crystals. But she has experienced the energy of healing crystals and wants to spread those high vibrations with those around her.
“Everyone is deserving of peace within themselves and happiness,” she said.
Deziré believes that her followers and customers can help CaliVamp thrive in different ways. She appreciates corrective criticism, honest reviews on products, and letting others know about CaliVamp. After all, her business started through word of mouth! A simple shout out, tag, or repost can really help a small business gain a following. She appreciates those that have bought from CaliVamp and continue to help spread the word about her jewelry and mission. Her advice to other small businesses is to keep going! She’s a firm believer that every situation is an opportunity, or it’s making space for a “bigger one.”
CaliVamp is about 7 years old now, and the journey has been long but worth it! The seeds Deziré has been planting for the last 7 years are finally starting to sprout. She is happy and excited to know that this is just the beginning for CaliVamp. 2020 showed Deziré where CaliVamp could go if she put her 100% into the business. She admits that this 7 year long journey has been tough and discouraging, but now that she has had a taste of success, it makes her more excited to see how far she can really take her business.
“I’m proud of how much CaliVamp has grown, and the whole process of how I’ve gotten to where I am,” Deziré said. “I’ve built CaliVamp from the ground up. Everything that I’ve learned has been from experience or research. I’ve gained knowledge from others and applied it to CaliVamp. No one else did the work for me.”
Visit : http://www.calivamp.com