Tag: business owner

Kikay Fit

Marinelle CabilloLeave a comment

In 2014 after a nasty break up, Shonalyn found herself depressed with a lot of free time. She started to realize that all of her energy went into this failed relationship, and she had no actual goals or hobbies for herself. She was at rock bottom, and didn’t know how to distract herself and move on from everything she just went through. Shonalyn saw this as an opportunity to finally focus on herself, After years of prioritizing her relationship, she knew this was the time to focus all of her attention on rebuilding her self-esteem and self-love.

So, Shonalyn turned to the gym. Not only did she feel good about herself for being active and being more healthy, but her mental health started to improve as well. What originally started as a distraction quickly turned into a new found passion. Shonalyn started to notice her body getting stronger, losing weight, and feeling pumped. This sense of accomplishment was all new to her. Before finding the gym, she felt as though she didn’t really have anything going for her because all her time and effort went into her past relationship, she didn’t care about anything else. She didn’t set goals for herself, and didn’t feel like she was achieving anything. But at the gym, she found herself accomplishing a lot more than what she originally thought she would gain from going consistently.

“I just proved to myself that I am capable of achieving other things,” Shonalyn said remembering why her fitness accomplishments meant so much to her at the time. “This was the first time I accomplished something myself and for myself.”

Since then, Shonalyn’s lifestyle completely changed. And since 2014, fitness has been her passion. Pursuing the fitness industry has always been at the back of her mind, but she never imagined that one day she would be running her own gym, training her own clients, and starting up Kikay Fit. It took Shonalyn a few years to get to this point. There has been a lot of self-doubt, insecurities, career changes, and set backs, but Kikay Fit would not be where it is today without these events taking place. Through this process, Shonalyn realized that sometimes, it’s you and your own self-doubt that will get in the way of your dreams and success. This is the story of Kikay Fit, and how Shonalyn took her own advice by acting on the phrase, “Fuck it, just do it,” to take the leap of faith and start her small business.

Shonalyn has been taking her fitness goals seriously since she first fell in love with it in 2014. She dreamed of one day pursuing personal training as a part time gig, but didn’t really have a time frame set to make it happen. There were times where Shonalyn posted about her fitness progress or videos of her working out. Some people started reaching out to her to ask for tips and questions on working out, and it would make her feel so good that she could offer her knowledge on the subject to help someone out. In the past, Shonalyn would put herself down and tell herself that she was “dumb” or “not good at a lot of things.” With fitness, she felt confident and “good enough” to give others advice and help them if they needed it. That was a reoccurring theme that Shonalyn would soon find out about herself – that she loved to help people. That was the main reason why she was going to college to be a social worker.

In 2017, Shonalyn graduated from college and went on to pursue her dream of being a social worker. Being a social worker is hard work, she found herself wearing different hats while on the job. Shonalyn loved that she got to help people with her line of work, and she really felt like her job was making a difference is someone else’s life. But it was stressful and emotionally draining. Being a social worker really put a strain on her mental health and overall happiness. It was a combination of the line of work, mixed with a lot of overtime hours, and working overnight shifts, that made Shonalyn feel completely drained.

Shonalyn was determined to pivot and make a career change. Even if it was a baby step, she knew she had to start somewhere. She didn’t have to think too long to know that she wanted to pursue fitness and personal training. After all, it’s been a dream of hers that she’s kept buried at the back of her mind. She always knew that eventually somewhere down the line personal training would be in her cards. Now was the time for it to flourish and become a reality, even if it was just part-time, as she kept her full-time job as a social worker. It made sense to her to combine her two passions together – fitness and helping others. By combining the two, she would still feel fulfilled, since helping people was the main reason why she became a social worker.

“I still wanted to help people,” Shonalyn said. “I’m really passionate about fitness, so it’s like, why not combine them? This way I still get to help others and put in my all, but I can still have that work life balance where my life doesn’t just revolve around work.”

But, she was very hesitant. All her life and to this day, Shonalyn struggles with self-esteem, confidence, and self-doubt. She was afraid that no one would be interested in training with her, that she would embarrass herself, and probably nobody would care what she was doing. She tried her best to ignore the negative self-talk she was so used to. She got the courage to started doing group workouts in 2018. Shonalyn was renting out space at a gym to hold her monthly group workouts, and to outsiders looking in, it was going pretty well. But to Shonalyn, all she could think about was all the negative things that could be said. She was getting positive feedback from those taking her classes, but she kept talking herself out of the praise. She was still worried that maybe her clients weren’t satisfied with the service they were paying for. Shonalyn got in her own head, and in early 2019, she stopped the group classes all together.

2019 was a really glum year for Shonalyn. She ended 2018 thinking that she got her foot into the personal training fitness world, and entered 2019 feeling defeated. She fell into a deep depression and couldn’t figure out how to snap herself out of it. She couldn’t figure out a plan for herself and her self-doubt was piling on. She stopped offering her group training classes, deleted social media, and disconnected from those around her. As a trainer, you have to put yourself out there and “sell” your training to others. That meant being active on social media, and Shonalyn just wasn’t up for it. Posting on social media made Shonalyn very self-conscious, and in her current mindset, she didn’t want to deal with any of it. She had mentally checked out early on in 2019.

Shonalyn stayed doing social work full-time when she stopped doing group work outs. That feeling of being stressed and drained lingered, and it only got more intense as she stayed in the industry. After work, Shonalyn would go home and feel like her energy was on low battery. She would be cranky and moody to those she lived with, and just wanted to go home, rest, and mentally prepare herself for the next day at work. She started to notice that she became very antisocial – not wanting to hangout on weekdays because she had work the next day, but still not wanting to hangout on weekends because those were the only days she had to herself. Even on the weekends Shonalyn could never fully relax. She would just stress herself on Sundays, thinking about the work week ahead. Shonalyn was conflicted because she loved that she was helping people, but didn’t like that it was at her mental health’s expense. She needed a change, dreading work and the work week wasn’t how she wanted to live her life anymore, so she put her mental health first. Towards the end of the year, November 2019, Shonalyn decided to make the transition once again to do personal training part-time.

Shonalyn picked up 2 personal training jobs while still keeping her two social worker jobs! For a couple months she juggled four jobs to make sure she could transition to the fitness industry smoothly. And when February 2020 came around, she finally took the leap of faith and left social work completely. Shonalyn was finally committed to only personal training, and she couldn’t have been more excited and anxious for the change. But two weeks after quitting both of her social work jobs, COVID hit. She had quit to start putting in more time and effort at the gyms she was employed at, and two weeks later, the gyms were closed. She couldn’t believe it. Instead of collecting unemployment, Shonalyn decided to go back to being a social worker until Shelter in Place was over.

It took a couple of months, but gyms finally re-opened July 2020. Shonalyn left social work once again, hoping that it would be final this time around. She went back to being a trainer and doing group sessions through the two gyms she worked at. Since her time was 100% focused on her fitness career, Shonalyn finally decided to take a huge risk September 2020 to leave her two training jobs to branch out and get her own clients. She started offering group workouts again at the gym she previously rented out when she first started in 2018. To get word around that she was doing personal training again, Shonalyn hired a videographer and hosted a “launch party group workout” that would document Kikay Fit‘s debut on October 14, 2020.

The original plan was to do a couple of group workout sessions a couple times a week indoors at the gym. But COVID had other plans for what direction Kikay Fit would go. With COVID cases rising and as the holidays loomed around the corner, many of Shonalyn’s potential clients were not interested in group workouts. To Shonalyn’s surprise, her potential clients all preferred 1 on 1 training. In fact, this was a popular opinion across the board, for many different reasons. For one, it was hard to get a consistent group to all sync up their time to attend group classes regularly because of personal schedules. Two, safety reasons. COVID was only getting worse, and her clients didn’t feel comfortable training with other people. A lot her clients were hesitant to work out at the gym, and didn’t want to be exposed to equipment that multiple people were using. For these reasons, Shonalyn catered to her clients’ needs and concerns and started investing in her own equipment, and driving out to their personal homes for 1 on 1 training.

1 on 1 training was not the direction Kikay Fit was supposed to go. Shonalyn had doubts about offering 1 on 1 sessions because she feared that no one would be interested since it is more costly. When the results were overwhelmingly leaning towards 1 on 1 training, Shonalyn listened to her feedback. Even though it was not her original plan to offer personal sessions, COVID made it that she had no choice. She was so used to juggling multiple jobs at a time, and having a safety net incase one job fell through. This time around, she was only pursuing fitness, and it was her main source of income. Shonalyn admits that without COVID, she wouldn’t have been forced to leave her comfort zone. She had self-doubt about 1 on 1 training, but with the pandemic, it was her only option, and she had no choice but to pivot and offer 1 on 1 training.

“I gave myself a pep talk like, ‘OK, all this talk all these years, but now you gotta be about it,’ ” She said remembering how she accepted the challenge of offering personal sessions.

Her 1 on 1 sessions were going well, and she was surprised how many clients she had. It has been a little over two months since launching Kikay Fit, and Shonalyn really prepared herself to only have 1 or 2 clients for the first 6 months to a year. Her first month in business she had about 15 clients, which exceeded all of her expectations for starting out with 0 clientele. She is aware that clients will always fluctuate, but she is grateful for all the support and positive feedback she has already received in such a short amount of time. Because most of these clients prefer 1 on 1 and not to use the rented gym space, Shonalyn found herself making a lot of trips back and forth from client to client throughout the day. This involved packing and unpacking equipment, driving from house to house, and factoring in the time it takes to drive from destination to destination. It was a lot of sacrifice, but it led to Shonalyn’s proudest accomplishment of 2021.

Since she was commuting so much throughout the day, and gyms were closing down once again, Shonalyn got the idea to make a garage gym where she can train her clients. Shonalyn knew that she would have to invest a lot of time and money in building her garage gym, but she knew that in the long run it would benefit Kikay Fit. More people were reaching out for training, but didn’t have the proper space to do so at their own home. Others wanted to join, but she couldn’t squeeze that many people into her schedule because a lot of her time was on the road driving to her next client. By eliminating the commute and unloading / re-loading of equipment, Shonalyn was confident that she could take on more clients. She locked in the new clients to start the week of January 4th, which really pushed her to have a strict deadline to build the gym. But not only did she finish the gym in time, she finished it early, which is way easier said than done. The garage was previously being used as storage, and that in itself was a long tiring process to clean out, but by the end of it, she felt so accomplished and ready to start putting her gym together.

“Although I was ok doing it, I knew it wasn’t sustainable in the long run,” She said, explaining why driving from client to client wasn’t realistic. “So for about a month and a half, I invested a lot of money and time in building a garage gym! All the equipment was back ordered, and double/triple the price but I knew this was an investment and I had to do it for the business.”

Completing the garage gym in time for the new year already made 2021 look so much brighter. And the gym isn’t her only goal for the year. Of course Shonalyn wants to continue to take on more clients, get word around of her small business, and be available to others – but she also knows that this can only be done through marketing and posting consistent content. This is something that Shonalyn has struggled with, because it opens Pandora’s box of all the insecurities she has tried to silence over the years. She is well aware that majority of her posts are of others working out, since this is intentional. She gets very self-conscious to post videos of herself working out, but knows that she needs to step it up and show her clients and future clients that she is “about it.”

She knows that being more confident to post on social media is way easier said than done. After all, that is one of the main reasons why it took Shonalyn so long to pursue the fitness industry. She has always been so in her head about what others might think about her fitness posts, that it held her back from doing what she wanted to do with her career. Shonalyn was afraid that people would talk about her behind her back and send her social media posts in their group chats to gossip, she was afraid that her content would annoy people that follow her, and over analyzed every aspect of all the negative possibilities. Back in the day when she would post on her stories or posts, she would constantly check her phone every 2 minutes or so to see who “seen” the post and who “liked” it. It was too much. When she finally followed through with Kikay Fit, she knew that she had to adopt the “fuck it,” mentality, or she would never take the risks she needed to take to expand her business. At the end of the day, she knows that haters aren’t going to pay her bills, so she might as well put her and her business out there.

Shonalyn knows that social media can be a very judgmental place, and it can be very discouraging when you’re comparing yourself to someone else. So her advice to those that want to start working out but are too embarrassed or discouraged is to try not to compare yourself to others. She stresses that the only person you should be worried about is yourself and your own progress. It may seem overwhelming at first, but Shonalyn wants people to remember that everyone has a day 0. Shonalyn even acknowledges that people at the gym can be very judgmental or some may feel insecure and feel like they’re being judged at the gym. She urges people that want to try to workout consistently to give it a try and not let their self-doubt get in the way of taking the next step because progress is an ongoing process.

And she knows from experience that “progress is an ongoing process” when it comes to mental health and body image as well. All her life, Shonalyn thought being a certain weight and looking a certain way would make her happy. In 2017, she trained and competed in a bikini competition. At her smallest, she was 102 pounds, had abs, had the body she thought she could never have, and placed 3rd in the bikini competition. Shonalyn should’ve been happy since she thought happiness would come with losing weight, but her mental health wasn’t there. She still didn’t feel confident in her body even after winning a medal. Being insecure and lacking confidence is something that she is no stranger to. Shonalyn had to remind herself that she is more than just her body. And that’s what she wants her clients to know as well – that there are so many other aspects of them that is important. If you’re not happy with the way you look or how your body is, celebrate something else about you that you do like.

“Your physique isn’t everything,” Shonalyn said, hoping this reaches someone that is struggling with body image as well. Even as a personal trainer, she’s still conflicted from time to time on her own body image. “It’s hard for me to give advice to someone when I’m still dealing with it.”

That’s why it is so rewarding to Shonalyn when a client starts to feel confident in themselves. She loves that she is making an impact in other people’s lives by training them. What Shonalyn stresses is the importance of mental health. And that’s when she feels the most fulfilled – when her clients are thriving and radiating self-confidence. A lot of her clients were once in her shoes – insecure to step foot in a gym fearing that they would be judged by others because of their self-doubt. She loves when her clients start to notice their own progress like getting stronger, losing weight, or just doing workouts that they would’ve never done before. Shonalyn really tries to switch it up with her clients by giving them a variety of workouts, but also listening to their wants. For her, her clients aren’t just another number. She always ends up building friendships with those who train with her, I guess that’s the social worker in her!

Growing up, Shonalyn’s Lolo-dad (grandpa) always referred to her as “Kikay.” She never knew why, until one day she searched it up and learned it was a slang word in Tagalog for girl / girly. She loves that she can remember and honor her Lolo-dad by naming her business after the nickname he gave her. Shonalyn likes to think that it’s the perfect name, since her goal is to empower women and those around her. She laughs because the meaning of the business’ name was a bit random, but proved to have a deeper meaning the more she thought about it.

Shonalyn went through so much to get Kikay Fit to where it is today. She had a lot of ups and downs, and a lot of self-doubt. At times, her number one enemy and hater was herself. She looks back and realizes how much time she wasted doubting herself. When she finally let go of her self-doubts, she started to see her life going in the right direction. Sometimes, the only person stopping you from achieving greatness is yourself. Once you let go of all the negative self-talk, doubts, and insecurities, you will find yourself taking risks, not caring what others will think. You can sit there and talk yourself out of an idea and never know, or you can test the waters and see where your ideas will take you.

“My confidence still fluctuates until now,” Shonalyn said. “But I went from having 0 confidence to start personal training, to now having my own garage gym.”

Blooming Bouquets By Caro

Marinelle CabilloLeave a comment

Pre-Covid, 21-year-old Caro had a very busy schedule. She is currently a 4th year student at Cal State East Bay pursuing a teaching career as an elementary school teacher. Caro juggles being a student, an elementary school librarian, a high school cheerleading coach, and now, being a small business owner. Her small business story, like many others, started in quarantine. This is the story of Blooming Bouquets By Caro.

What started as a quarantine hobby, quickly turned into a new found love and side business. Caro first started making “poster bouquets” as gifts for her family and friends. She played around with the poster bouquet idea in the beginning of quarantine and rolled with it. Caro’s parents were impressed with her floral creativity and encouraged her to start selling her poster board bouquets to others. She started to buy more materials and vinyl to add sticker messages at the top of the bouquets to make them more personalized. When Caro first started selling her floral arrangements, it conveniently launched around graduation season. She got flooded with orders, which was overwhelming since she just started the business. Graduation season came and went, and it was very successful for Caro’s first go. But, as quickly as the orders came, with time, it started to die down. Caro was no stranger to this feeling, for she had been in this situation before.

It turns out, the poster bouquets wasn’t Caro’s first time dipping her feet into the small business world. Blooming Bouquets By Caro was her second small business, the first was her false eyelash business that she established in 2018. When the false eyelash business started trending, it became more competitive to stand out from the other sellers. Caro started to feel burned out from the eyelash business, and suddenly she started to feel like selling eyelashes was something she needed to do, and not something she wanted to do. Caro was worried that her bouquet business would die down like her lash business did, and that made her doubt how far she could take Blooming Bouquets By Caro.

“I had mixed feelings about it dying down,” Caro said, remembering what it felt like when her lash business started to simmer down and how that experience caused doubts for her bouquet business. “I felt like I wasn’t passionate about the business anymore. It felt more like a chore than something I wanted to do. However, because it died down, I was discouraged to work on something new.”

This was also challenging since Caro had an overlap of both businesses running at the same time. Even though they were both running concurrently for about a month, Caro still felt like her time was being divided. The bouquet business was taking more of her time because she wasn’t getting as many lash orders as she used to. It got to the point where Caro sometimes forget to send out some lash orders because she was so busy with Blooming Bouquets By Caro. She knew her time and efforts were being spread thin by keeping both businesses open. She had to pick which business she was going to continue to nurture, and which one she had to drop.

After graduation season came and went, with very few bouquet orders following, Caro decided to close down Blooming Bouquets By Caro for personal reasons. At this point, her bouquet business was only up and running for a little over a month, but she had things going on in her personal life that she needed to tend to. Initially, Caro had no intentions of re-opening Blooming Bouquets By Caro when she first closed it down. But, she would be scrolling through her Twitter feed and would see amazing bouquets from people across the country, and she felt as though those kind of bouquets weren’t easily available in the Bay Area. Caro thought her poster board bouquets were pretty, but she always felt like there was something missing. Caro took a big step and invested in different materials and created a whole new look for her bouquets, and decided to re-open the business in August 2020.

“My friend once told me, ‘If you want to start a business, you must be the person to start the trend, not follow it,'” Caro said.

Caro started to advertise Blooming Bouquets By Caro‘s new revamped look on her personal Instagram. When she first started the business in June, she had made a business Instagram page for her products. When the Instagram page first started, a lot of her followers on the business page were mutuals to her personal account. She first advertised her new business on her personal account so her followers would follow and support Blooming Bouquets By Caro. But Caro’s real success came from Twitter. She had no idea that a couple of her tweets would go viral, giving her more exposure, admirers, and most importantly, business! In just one night, she gained over 1,000 followers. Her DM’s were flooded with people wanting to place orders. Even people from out of state were trying to place a flower order! Because of her tweets exploding overnight, Caro had to create a booking link to be more organized with her availability.

“I believe using the captions ‘My next customer could be on your TL,’ or ‘A simple retweet can bring my next customer,’ really allows people to realize how a couple of clicks can make a big difference when supporting a small business,” Caro explained. “Even if the person retweeting it isn’t planning on ordering, some of their mutuals might be.”

After her tweets went viral, it seemed like Blooming Bouquets By Caro boomed overnight. Because of her booked schedule, she decided it was time to discontinue her lash business because she wanted to focus on prioritizing her flower business. A “slow” week for Caro is 2 – 4 orders. But she doesn’t let those slow weeks get to her. Since the flower business was her second business, Caro was already prepared for the downs of starting a business and being your own boss. During her slow weeks, she reminded herself that it’s okay to not be busy all the time, and to look at it as an opportunity to take a breather. She does have “slow” weeks, but lately, that has not been the case. She is learning to appreciate those “breather” moments since she usually has 2 – 3 orders a day, Tuesdays – Fridays, with 1 – 2 orders on Saturdays. That usually means frequent trips to the store.

Caro finds a way to balance out being a student, upholding her new business, and shopping for her products, all the while maneuvering through a pandemic. But she doesn’t let the stress of her school semester interfere with her work. The amount of orders isn’t something she complains about. Caro is just so grateful that her small business has grown so much in such a short amount of time. Since Blooming Bouquets By Caro is based in her home, she doesn’t have enough space to hold all the items and inventory. She is constantly ordering more supplies and going to the flower wholesale stores 3 – 4 times a week. She makes individual runs for orders that are coming up within the next 2 days. She wants to make sure her clients are getting the freshest flowers possible, even if that means putting miles on her car.

With how far her business has come, Caro remembers an embarrassing moment from the earlier stages of her flower business. It was during the time where she offered mason jars with her bouquets. One of her clients had bought a bouquet to surprise his girlfriend with. Caro was eager to give the bouquet over, and while handing it to his girlfriend, the mason jar fell and spilled all over her. Luckily, the client and his girlfriend didn’t react badly, they were super nice and understanding. Caro felt horrible, but there was not much she could do but offer to fill up the mason jar with new water. It was definitely a learning experience. And a short couple of months after that incident, Blooming Bouquets By Caro was booked for her first wedding event. She couldn’t believe that a bride trusted her to make her bouquets! Caro started the business in June 2020, and closed it down a little after a month, re-opened the business with it’s new makeover at the end of August 2020, and by mid September 2020, was booked for a wedding.

“I always saw my goal to create wrapped bouquets for special occasions, however, I never expected a bride to trust me with her bouquet for her special day,” Caro said remembering how she felt when she got booked for her first wedding event. “It was definitely a shocker to me and made me feel proud of how far I’ve come in just a short amount of time. I went from making poster bouquets to actual bridal bouquets.”

Blooming Bouquets By Caro has yet to experience being open during Valentine’s Day and Mother’s Day, but Caro has a feeling those holidays will be her flower business’ busiest time of the year. Most of the time though, Caro doesn’t ask her clients what the occasion is. It’s only when her clients tell her themselves is when she knows what she’s making a flower arrangement for. People gift bouquets for many reasons, some that are not so common. Caro has even made bouquets for a couple of “girlfriend proposals.” What encouraged Caro to re-open her business and give her bouquets a makeover, was the fact that she knew flowers are always going to be something someone needs for any occasion. She believes that when her tweets went viral, some people only shared and retweeted the post to give a “hint” to their significant other.

Caro is always trying to find new ways to stay creative, especially with her business gaining so much popularity. She tries to be on the lookout for new wrapping colors, offer more add-ons, and other options for her clients to choose from to customize their bouquet orders. When she first started out, she only had butterfly decals to add-on! Caro recommends that her customers check out her highlights on Instagram before messaging, in case any of their questions could be answered there. After using the link in her bio to select a date and time pick up, her and the client go over all the details and color scheme of the bouquets. Sometimes, the client may have the option to go with the theme of the specific month. When December came, Caro was very excited to showcase her “Jolly Bouquets,” that featured her “Winter Wonderland” and ” Merry Grinchmas” bouquets! 2020 was truly just the beginning for Blooming Bouquets By Caro!

In the future, Caro does plan on applying to credential programs and getting her Master’s, and plans on her flower business to remain her very passionate side hustle. Before COVID, Caro was very busy with her school, work, and personal life. But she knows that when things get “back to normal” after COVID, and things start to open back up again, her small business will still be here. She is very adamant when she says that Blooming Bouquets By Caro isn’t going anywhere, even if that means adjusting her availability when things get back to normal. What started as a pass time and hobby during quarantine, unexpectedly turned into a new found passion and new opportunity for income.

Caro admits that if it wasn’t for COVID and the mandatory Shelter in Place, Blooming Bouquets By Caro wouldn’t even be a thing. It never crossed her mind to have a personalized flower arrangement business until she started playing around with the idea during Shelter in Place. Without the mandatory Shelter in Place and social media, her business would not be where it is today. She thanks Twitter for giving her the most audience exposure. Scrolling through Twitter and seeing amazing bouquets that weren’t local was also the push Caro needed to re-open her business. She really had no idea that 2020 would be the year she launched a very successful small business.

“Honestly, if it wasn’t for Shelter in Place, I would have never thought to start a bouquet business,” Caro explained. “This all started as making gifts for loved ones, to now being booked every week with people who trust me on making an arrangement for their special occasion.”

Blooming Bouquets By Caro has challenged Caro with her patience and her time management. Starting a second small business made her realize all the ups and downs that come with the process. But at the end of the day, she has grown very passionate about her business because she loves seeing her clients’ reactions when they receive her bouquets. Caro’s advice to others is to go through with their ideas and to not let other people or past experiences stop you from testing the waters. She was hesitant to start her flower business because her lash business died down. She was afraid that her bouquet business would fail. If she had never taken the leap of faith, she would never have gotten to experience all of the success that Blooming Bouquets By Caro currently has. She thinks it would be amazing if, with time, she is known as the “bouquet girl.”

“If something doesn’t seem to work out or you feel like your business doesn’t match you personally, it’s okay to shut that one down to open a new one,” Caro said, reflecting on her own experiences. “It’s a time to experiment and find your passion!”

CaliVamp

Marinelle CabilloLeave a comment

CaliVamp is a handcrafted jewelry and accessory brand focused on spreading love and healing energy through fashion. Deziré created CaliVamp in 2013, and since then her products have expanded – from wire wrapped healing crystal jewelry, home and car decor, crystal infused glosses, healing crystals, and energy cleansings kits.

Deziré just celebrated the 4 year anniversary of launching her website, http://www.calivamp.com , this past October. CaliVamp has flourished tremendously in 2020, and all the hard work throughout the last 7 years is finally starting to pay off. Every small business has a story. Behind every small business is a business owner with a dream. We’ve seen CaliVamp’s success as a small business, but it wasn’t always like that. But the support of her mother, and those closest to her is what keeps her and CaliVamp going.

Deziré remembers back to when she was about 5 years old. At the time, her mom had her own office space for her clothing business. She would tag along with her mom at work a lot, so her mom would have to find different ways to keep her occupied. Her mom presented her with a box full of beads and wires. Deziré remembers her mom taking the time to show her how to cut and loop the wires together. While her mom worked on creating designs for clothing, along side her, little Deziré worked on her own creations.

“I believe this moment of trying to just keep me busy really set the tone for my creative abilities,” Deziré recalls, thinking back to where it all started.

Deziré has always been a natural born hustler. She has always been intouch with her artsy side, and loved to create – whether that be crafts or baked goods. Since elementary school, she would exchange her creations for money. It started off as her making things for friends and teachers, but it really took a turn in 2011. Deziré had just made a pair of earrings for herself and wore them to school. I remember that day clearly – I saw her earrings that connected into a necklace and thought it was the cutest statement piece. I asked Deziré to make me a pair and I’d pay her. This gave her the confidence to start selling her creations for actual income. Since then, whenever she needed or wanted money, she would create things for people to buy. Word of mouth from herself, her brother, and sister is how she let people know what she had for sale.

The start of CaliVamp’s foundation started in 2013. The push that got the wheels rolling was when Deziré enrolled in Cosmetology school. She had just moved to Fresno and didn’t know anyone out there. She saw this as a perfect opportunity to start her online website. Deziré also saw this as an opportunity to showcase her hobby of creating jewelry and make some extra money while in school. She didn’t have any doubts because her focus was on finishing up Cosmetology school, and Deziré never expected that CaliVamp would be her main source of income. She was so eager to start CaliVamp that she’s “pretty sure I came up with the name at 3 in the morning.” For those wondering about CaliVamp’s name, Deziré is from California and “Vamp” because she’s a night owl – it’s a combination of where and who she is.

While in Cosmetology school, Deziré began to realize what different paths she could take. As a hairstylist, she learned that she can either be her own boss or work under someone else. She realized then that her end goal was to be her “own boss” and create her own brand. She didn’t think of it only in terms of being a hairstylist, but knew that this way of thinking could be applied to any aspect in what she wanted to do – hair or selling her creations. Ironically, once Deziré got licensed, she realized she didn’t enjoy doing hair like before. She started to dislike the process of doing people’s hair, and noticed that she started to fall in love with creating jewelry more and more, even though it was originally her side hustle.

CaliVamp’s foundation started in 2013, but Deziré didn’t have an official CaliVamp Instagram page or website until 2016. In that 3 year gap, Deziré was still creating, tweaking her products, and trying to learn the business aspects of having a website. In fact, she had a website that she started in 2014, but never advertised, posted, or sold anything on it. She was just trying to learn the ropes of the industry. From 2013 to 2016, she was mostly creating for friends and family, and didn’t incorporate crystals in her jewelry yet. Everything was word of mouth or was posted on her personal Instagram.

When CaliVamp finally had an Instagram page that launched on February 2016, that is when Deziré started advertising her work. Advertising and posting on Instagram helped get word around that she was selling jewelry. Calivamp.com launched about 8 months later on October 5, 2016. CaliVamp finally got its feet off of the ground, but business wasn’t booming just yet. Up until this point, Deziré advertised her work through hear say and word of mouth from friends and acquaintences. Now, she could publicly display her crafts and get feedback from anyone. Having a public Instagram page benefited her because she had people messaging her for custom orders. To Deziré’s surprise, she started to realize that having an Instagram page and a website was just the first step.

“WOW!” She said when I asked what surprised her about going into the business. “Once you get your feet wet you realize it takes A LOT of hard work, time, and energy to really build a foundation and make back the money that you’ve invested. I was excited to get into it thinking I would all of a sudden start being able to financially support myself… but nope. It’s true what they say, in business ‘you need money to make money.'”

Deziré recalls being discouraged from time to time because certain family members were skeptical about her small business. They questioned whether this business could financially provide for Deziré and if it was “good money.” Deziré admits that, no, it definately wasn’t good money, especially when you’re building from scratch. Especially since the first couple of years were slow due to working part time and going to school. There were times where Deziré thought about slowing down on CaliVamp and getting another job – full-time or part-time. Whenever she got discouraged, her immediate family and friends pulls her back to center and reminds her that her creativity is something special. She’s grateful that her support system has always outweighed any doubters.

And one of her biggest supporters is her mom. In fact, without Mama CaliVamp, CaliVamp wouldn’t be a healing crystals jewelry brand. Deziré’s mom has always been into feng shui, energy, and the power of healing crystals. When Deziré purchased a wire wrapped citrine ring from a street vendor in New York on August 2016, her mom suggested that CaliVamp start incorporating crystals in its jewelry. It started to all come together in the beginning of 2017 when she was given the opportunity to have her jewelry displayed in ISSO San Francisco. One of the owners, Marie, told Deziré that she liked her jewelry, but would prefer that there was a collection or theme with the products. Marie told her to create a collection and come back. Again, Deziré’s mom suggested healing crystals.

Deziré knew healing crystals had meaning and special properties behind them. She didn’t feel comfortable selling and promoting products that she knew nothing about. So, she started doing her research. With the information she acquired through researching, she would incorporate into her daily life. She began to wear the wire wrapped citrine ring that she got from New York daily and started to notice an increase in her creative energy as well as business opportunities. Even now, Dezire is still researching and learning about different crystals and their properties. CaliVamp’s Vibes Collection set the tone for the business’ brand – Deziré wanted to spread love and healing with her work. She explains:

So crystals have their own specific crystalline structure and vibrate on a molecular level. Which allows them to have their own vibration and specific healing properties. When they come into other energetic fields they can imprint and pass those vibrations on. The first two crystals I had started wearing on a daily basis was citrine and lapis lazuli. Citrine helps with businesses, increases creativity, promotes joy and abundance. Once I began to wear or use this crystal on a daily basis I noticed an increase in all these areas. Lapis lazuli is a performers stone and helps with communication and confidence which are two things I lack the most in. If you are open and have an open mind about the ability of healing crystals over time you can see a difference in your own energy field and things around you. It’s sort of like the people you meet – you either vibe with them or not and certain people can increase or decrease your vibes or energy levels as well. It’s not really something that you can explain in full detail or sell someone on. It’s something you have to experience & be open to in order to believe & reap the benefits.

A couple months before quarantine, Dezire stopped being a lash tech because she developed De Quervain’s Tenosynovitis, a painful condition that causes swelling of the thumb and tendons. Repeated wrist / hand movements can make the hand and thumb area hurt more. Deziré threw in the towel with doing eyelashes, because wearing a brace 24/7 on top of physical therapy just didn’t seem worth it. She also had to ask herself what career path she would rather do – do hair, do eyelash extensions, or make jewelry? Deziré decided to drop the beauty industry and focus all of her energy on only CaliVamp.

With that decision plus the quarantine and pandemic hitting, it made it easier for Deziré to give all of her attention to nurturing CaliVamp. The pandemic has affected CaliVamp in a very abundant way. She doubled in sales since Shelter in Place. She believes it’s because she wasn’t 100% focused on CaliVamp pre-COVID. The Shelter in Place was really a blessing in disguise for her small business, because she could really focus and plan out her next moves. CaliVamp has been consistently selling out on products since the Shelter in Place. Deziré humbly admits that selling out fast can be due to the fact that she only has a limited amount of products. Sometimes she only has a limited amount of specific crystals, or can only get a few crystals at a time. Regardless of how many products she has in stock, she always feels fulfilled when she sells them all. Deziré feels very proud and happy knowing that she is creating products that people enjoy and can benefit from.

She is especially grateful because 2020 is the first year that she started to gain actual profit from the business. Yes, you read that right. She has been building CaliVamp from the ground up since 2013, and has officially had the website running just a little over 4 years. It wasn’t until COVID and Shelter in Place that she began profiting off of CaliVamp. When she launched the website in 2016, everything she made from selling jewelry went back into buying materials to make the next set. I remember Deziré breaking it down for me at the 85° Bakery almost a year or 2 years back. She began going over making the jewelry, the costs of the materials, the cost of the website being up, stressing that if she made 2 sale for the month, after subtracting the material and website cost, her end of the month profit would be 50 cents. So 2020 was really CaliVamp’s break through year, and she’s not stopping there.

Her best products come from trying to create jewelry for herself or others. Deziré has sensitive skin and because of that, has trouble finding certain styles that she’s looking for in jewelry. So, she’ll start to play around with products she already has and messes around with it until she is satisfied. But her favorite way to stay creative and design is when she brings someone else’s vision to life. Deziré loves when clients give her the base of what they want but gives her complete creative control. Usually, it leads to a new product or a new style. If this happens, Deziré names the product after the client.

A product has to hit certain bench marks before it hits the CaliVamp website. Deziré has to first start out with creating. This usually leads her to the prototype. The 3rd step is the quality check. Deziré will wear a product a few weeks or a few months to see how the design and materials hold up. The people in her household also test out the products because they all react differently to jewelry – some have sensitive skin and some do not. If the product passes the quality check, it moves on to step 4 – posting it on social media and seeing how CaliVamp’s audience reacts to it. If she gets a positive response, she will begin to finalize the details, product description, and variants. She’ll go on to creating the products and having all the details written out so she can take product pictures and enter the information on the website. She’ll then create flyers, social media posts, and write out emails to hype up her release date.

Deziré is more motivated than ever to continue on with CaliVamp. 2020 really made her reflect on what feeds her soul and what makes her happy. All roads led her back to CaliVamp. Her goal for 2021 is to expand her office, her product lines, and do more collaborations with other artists. The pandemic was the push that CaliVamp needed to rekindle the flame of passion. When asked if she would go back to doing CaliVamp part time when things “get back to normal,” I was greeted with a “Hellll naaahh!” When things start to open back up and we figure out our “new normal,” Deziré plans to go even harder! Continuing to put her 100% in CaliVamp until she feels called to do otherwise.

Deziré wants her customers to know that she is human! She tries her best to provide quality products and quality service. CaliVamp’s main goal is to spread love and healing while being able to look fashionable. She wants her followers and customers to know that she was once a skeptic about the healing powers of crystals. But she has experienced the energy of healing crystals and wants to spread those high vibrations with those around her.

“Everyone is deserving of peace within themselves and happiness,” she said.

Deziré believes that her followers and customers can help CaliVamp thrive in different ways. She appreciates corrective criticism, honest reviews on products, and letting others know about CaliVamp. After all, her business started through word of mouth! A simple shout out, tag, or repost can really help a small business gain a following. She appreciates those that have bought from CaliVamp and continue to help spread the word about her jewelry and mission. Her advice to other small businesses is to keep going! She’s a firm believer that every situation is an opportunity, or it’s making space for a “bigger one.”

CaliVamp is about 7 years old now, and the journey has been long but worth it! The seeds Deziré has been planting for the last 7 years are finally starting to sprout. She is happy and excited to know that this is just the beginning for CaliVamp. 2020 showed Deziré where CaliVamp could go if she put her 100% into the business. She admits that this 7 year long journey has been tough and discouraging, but now that she has had a taste of success, it makes her more excited to see how far she can really take her business.

“I’m proud of how much CaliVamp has grown, and the whole process of how I’ve gotten to where I am,” Deziré said. “I’ve built CaliVamp from the ground up. Everything that I’ve learned has been from experience or research. I’ve gained knowledge from others and applied it to CaliVamp. No one else did the work for me.”

Visit : http://www.calivamp.com

Shelter in Place Diaries – Serge : Positive High System

Marinelle CabilloLeave a comment

California is just a little over 4 weeks into Shelter in Place. Originally, the plan was to shutdown for 3 weeks and hopefully arrive back to work with our usual routines at the end of March / early April. As the days went on, America soon realized that things were definitely not going to be back to normal in 3 weeks time. Even after things open up again, we as a society will slowly ease back into life before COVID-19, but with plenty of restrictions. Its safe to say that COVID-19 will have permanent effects to how we maneuver on a daily basis.

The 3 week mandatory shutdown was tough on business owners, but especially small business owners. It was hard enough to close for 3 weeks, but the extended Shelter in Place Order is forcing a lot of business owners to change up how they do business. This is especially true for Serge and his fitness business.

Serge is the creator and owner of “Positive High System.” He’s a Fitness Coach, eager to help those who want to improve their way of life through food and movement. He believes his Positive High program could benefit anyone who wants more knowledge and guidance in the fitness world. Before COVID-19, Serge was doing in-person training / group training. That, of course, is not possible anymore with the social distancing and Shelter in Place Orders. His clientele dropped by over 50% since COVID-19. As a small business owner, Serge knew that he would have to switch it up if he wants Positive High System to ride this pandemic wave and make it out in the end.

It is understandable that many business owners are frazzled and anxious about their business and their means of making a living. The unknown is what gets the best of people. Surprisingly, Serge, with his upbeat yet chill attitude, has decided to look at the bright side of this pandemic. It was already in his plans to open up the virtual / online component of training for Positive High. Online sessions were going to be Serge’s next business move later on in the year. Even though the timing is different, Serge took this as a message from the universe to act on the idea now. He has no choice but to. Serge has converted all of his in-person training sessions to live personal training classes on Zoom.

“Life is good,” he said on his vlog as he ended a workday early.

Serge is looking on the bright side of this Shelter in Place Order. He loves the fact that he gets to spend more time with his girlfriend and son. He shares that before COVID-19, he would get home around 8 or 9 PM. But now, he ends his day around 7-7:30 PM, and gets to take breaks during the day to do activities with his son, Elijah. Serge is a very active father, and the Shelter in Place is bringing him and his family closer. He’s finding time to reconnect with family through gaming apps, still running his business, spending more time with family, and doing more hobbies and activities with no time crunch.

As if he wasn’t already making the most of his time, Serge puts his phone on “airplane mode” by 7:30 PM to be more present with his family. Instead of looking at what could go wrong, Serge is deciding to take the less traveled route – taking it day by day, adjusting if need be, and not worrying about the unknown.

Serge launched his new Positive High System app that helps it’s users log their food and beverage intake, exercise, goals, accomplishments, etc. What is unique about this app is Serge is just a message away if you need encouragement or help. There is also a video section of workouts you could do at home. Serge stresses that the point of logging food is not be obsessive, to calorie count, or make drastic changes – but to be aware of what you’re doing – eating wise and exercise wise. By being aware, you’re in a better position to see what it is that you can tweak to benefit your health if that is your goal. Saying Serge has gracefully transitioned during this pandemic is an understatement!

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