One semester, I took a music class on Hip-Hop History when I was still taking general ed classes at Skyline College. We learned about the origins of hip-hop, how it came to be, and who were the ones to pave the way for future rappers. It was a really interesting class, so much so that it didn’t feel like the typical college course – dragged out and boring. We watched music videos and listened to a lot of artists I didn’t even know existed.
It’s crazy to say, given I felt like my college experience was so fucking long, but college just seems like highlights now when I look back. Of course, I remember what it was like doing the day to day things that got me to where I am today, but for the most part, my college days could be summed up by core memories from particular stages. Sitting in the back of my hip-hop class that day was definitely a core memory moment. I forgot what the lesson was even about that day, but my professor’s response was something that stuck with me. In the middle of the lecture, a guy in my classes raised his hand. I didn’t bother to look who was talking.
I don’t remember his exact question, but it was something along the lines of, “How do I get my work noticed?”
To which my professor asked, “What do you do?”
“I…I rap,” he said sheepishly.
Now, before that reply, I didn’t really care what was being asked or what the professor’s answer was. If I had to guess, I was probably looking at the clock, patiently waiting for class to end, or trippin’ about what I had to do after, or thinking about what I was going to eat for lunch, or dreading the 1 hour bus ride back home. But when I heard, “I rap,” my head turned so fast to the left of me to try to identify said rapper.
My eyes finally found the culprit. From what I remember – and just a reminder that this was probably 6 years ago, if not more – he was a very thin white guy, probably no taller than 5’3, with glasses, mustache goatee facial hair going on, and may or may not have had a beanie on. If “…” was a scenario, it would be this one. Not to be rude or in any way funny – he just didn’t look like the type to rap, or even listen to hip-hop for that matter. Don’t get me wrong, there’s a good chance that he was good at rapping, he just didn’t seem like the type. My classmates were probably thinking the same thing, hence the momentary silence in the room.
The professor took a moment, pondering on how to reply, her eyebrows lowered, as if in deep thought. I was at the edge of my seat – was she going to rip this poor rapper to shreds, ask him to play one of his songs, or give encouraging advice? “Well, do the people around you know what you do? Do the people in your hood know about your music?” She said not verbatim.
“…No…” He said lacking self-confidence.
“Well how do you expect other people to know you’re a rapper when the people in your area don’t even know?” She said matter of fact. “Don’t be afraid to put yourself out there, promote yourself, pass out your CD’s on the street, let people know what you do.”
Again, these were not the words verbatim, but it was the gist. And that shit hit me hard, as if Miley Cyrus came in with her wrecking ball and all. The rapper shook his head smiling, embarrassedly taking the advice. It seemed that he had an “Ah-hah” moment and was probably thinking, “Well shit, she’s right, I’m not promoting myself.”
I used to feel really cringe back in the day when I would try to promote my early writing on social media. I would overthink that nobody cared, they probably thought my posts were annoying, and people would soon unfollow if all I posted were writing posts. To be honest, maybe there were some truths to what I was thinking. But I came to terms with knowing that what I choose to post is not for everyone, and not everyone will be into it, and that’s okay.
Especially for creatives, promoting yourself to the public can seem awkward, intimidating, and at times overbearing. But if you’re not going to promote yourself, how do you expect others to? In this day and age, the saying, “Closed mouths don’t get fed,” has never been more true. The fact of the matter is, if you’re not claiming your craft on social media, real life, and to those that know you, you’re doing yourself a disservice.
What my professor said that day really stuck with me, and it was her advice to Mr. Rapper that continues to keep me unapologetically promoting myself time after time again. Because it’s true – how do you expect other people to know what you do if you’re not the one promoting yourself? How do you expect to reach a larger audience when the people in your hood don’t even know what you do? How can people discover your work when you’re not even putting yourself publicly out there? Don’t be afraid or embarrassed to promote your work, it all starts with you.
This is story 2 of 10 of LoveYourzStory’s Creatives Series. I’ve had the pleasure and privilege of getting to know 11 individuals who are passionate about creating. It was interesting to learn where each individual drew their inspiration from. I wanted to shift the attention on other Creatives and tell their stories on what motivates and excites them in their respective field. Thank you to everyone who participated in this series! – Marinelle Cabillo, LoveYourzStory
Lex is a Los Angeles / Bay Area-based Afro-Latina artist. Her talents range from digital art, drawing, designing posters, and so much more, but her preferred medium is painting. Her art is heavily inspired by her culture. Being a Black, Honduran, and Guatemalan woman, Lex’s goal is to uplift and inspire women of color with her artwork.
“I have been exploring art mediums since I was a little girl, I was always known as the ‘artsy kid’ at school,” Lex shares. “Art has always been a way for me to express my inner voice and it’s a calming meditative activity. I am passionate about bringing art into my community to uplift voices…”
Lex’s mother always encouraged her to take art more seriously if it was the profession she was trying to get into. So she started to get serious about her craft. When she was a sophomore in high school, she tried to take AP Art, even though she knew it was only offered to seniors. But Lex tried to shoot her shot anyways and spoke with the AP Art teacher. She explained that she didn’t want to wait that long to hone in on her craft, so the teacher suggested that Lex apply for a scholarship program that would allow her to utilize her time where she could still learn art at a higher level until she was a senior. She is so grateful that she made the decision to talk to the AP teacher because she ended up applying to the scholarship program and getting in.
This wasn’t a typical high school course. In fact, it was actually a college course at Otis College of Art and Design. Different art professors from around Southern California and other universities would teach high school students art. These classes taught high school students the basics and fundamentals of different art techniques. Lex remembers working with acrylics in the class, and has used those skills to this day. The course touched on different styles like figure drawing, portraits, drawing, body proportions, architecture, shadows, and perspective. Lex was completely open to whatever the teachers had to teach, even if she was more interested in some lessons more than others, she knew that everything taught was for her benefit.
This is a scholarship program meant for those that take art seriously and are dedicated to learning more. This is because it’s a course that takes place during the weekends. For 3 semesters, Lex spent her Sundays at Otis for 4 hours. She remembers trucking her art supplies and portfolio back and forth to class every Sunday without fail. Lex never missed a class because her parents wouldn’t allow it, but also because she never wanted to. She was totally immersed in all the new techniques that she was adding to her art toolbox. The course never gave a grade for any project. Instead, they would get critiqued on how to improve or do better. It was an experience she was so grateful to be a part of, because it expanded her artistic knowledge.
After being in the scholarship program for 3 semesters, Lex was finally able to be in the AP Art class at her high school. Even though she transferred high schools, she is still grateful for the art teacher at her old school for introducing her to the scholarship program. It really made Lex more focused her senior year, and her last year of high school was dedicated to building her portfolio and strengthening her techniques. To this day, many years later, Lex still looks back to her earlier projects from high school for inspiration. She likes that she can improve an old idea, make it come to life in another way, or digitalize it with the new skills she knows now. For her, her old work is inspiration to keep creating because she can always go another direction with it.
“I’m going back to them and trying to think how I can make them better in the way that I do digital art,” Lex explained. “Or even my paintings now, I’m like, ‘Okay, that was a nice idea, but how can I reform that into something better?‘”
Her freshman year of college, Lex mentally laid out her options on the table. She wanted to pick a major that was more technical but still allowed her to be artsy. Lex entertained the idea of graphic design because she knew she wanted to do something creative in the long run. She was inspired by the idea of all the different work possibilities that graphic design could offer. So she searched up if San Francisco State had a graphic design program, and to her luck, they did. She applied for the program on the very last day and got in.
It was stressful at first when Lex took her very first graphic design class. At this point, she was so used to physically creating art. She felt as though she had mastered acrylics and was always trying to find new materials to practice on. Anything she got her hands on, she would experiment with it. Now, it was a different ball game. Lex wanted to be on the same level as her peers who already had knowledge on graphic design. But her peers were very supportive – reminding her that she’s there to learn, and never to fear because YouTube will always help you out! With that, Lex was excited to learn more about digital art and totally immerse herself into her major. Throughout her college years, Lex would do her best to juggle being a student, having jobs, and working on her own art side projects outside of school assignments.
Lex is the first in her family to pursue an artistic profession. Before she went to college, her parents’ vibe was very supportive. They knew how passionate Lex was about creating art, so they encouraged her to learn and practice as much as she could. When she got to college, her parents were a little worried about her decision to pursue art, but only because they had the typical parent reaction to their child pursuing something outside of the medical or law field. But they have always came back to the same conclusion – as long as Lex was passionate about what she was pursuing, confident about her work and in herself, and knew what she was doing, she had their full support. They didn’t know too much about design, but they genuinely felt like it was a good choice that if she were to study art, San Francisco is where Lex should be.
And the Bay Area is where Lex remained even after graduating college. She jokes that she still feels some type of way about referring to herself as a “Bay Area-based artist,” because she wasn’t born and raised in the area. She grew up in Southern California and considers herself an LA-based artist because of it. Even with 6 years living in San Francisco under her belt, Lex laughs that she doesn’t want Bay Area natives coming for her because she respects and loves the Bay. She does find herself traveling to SoCal often to see family, friends, and attend art events, so she is very much so equally a LA/SF-based artist.
For Lex, representation is everything. Her art gravitates towards her feminine energy. She absolutely loves painting women of color. Lex appreciates all the love and support that she receives from women who resonate with her work. This is really important to her because the margin of women in art galleries are about 3% of the total, leaving the other 97% to men. So she makes it a point to represent the women of color who are not represented in the art scene. Lex loves to paint women with really curly hair. Her Black, Honduran, and Guatemalan roots shine through her pieces. She knows that women of color will only make it in mainstream media if women of color continue to push out content of women of color.
Lex likes to sell her stickers and her prints at any art event she can attend. She appreciates that she can showcase her art in that way. She always tries to attend art events mostly in the Bay Area or SoCal because she wants to be a part of the artist community. Her friend, who is also an artist, will send Lex information on any art events that she knows of, and together the 2 friends will apply. They’re always finding new events through word of mouth. Her goal is to meet new creatives and surround herself with like-minded individuals. Being around creatives and other artistic people inspires her to keep creating as well.
Lex goes against the grain in many ways as an artist. She doesn’t sell her art with the hope and intention that she blows up and can turn it into a big business one day. Instead, she creates when she wants to create and makes sure that she enjoys the process. To her, quality over quantity is the key. Lex knows that there are people out there that will take her work seriously, she doesn’t have to try too hard to get people to recognize her work. If people resonate with it, awesome, if not, then it doesn’t. For those that do appreciate her craft and ask for custom pieces, Lex is always happy to take personal commissions.
Lex is aware that commissions are not necessarily what she would want on canvas, but more so what the other person wants. She has her own style of painting that attracted the customer, so it is “hers” in that sense, but at the end of the day it’s the customer’s vision and opinion that matters. This is why Lex makes sure that on top of commissions, she is also working on art for herself. She did a commission for a family friend where she did a family portrait with simple shapes. This inspired her to start a new series trying to capture the essence of family and what that looks like to different people.
Her series focusing on families is inspired by Africana art, using simple geometric shapes, a lot of color, and minimal details. Lex’s vision was to grasp the meaning of family and togetherness, emphasizing that family looks different to every person. To Lex, your family and those you choose to surround yourself with makes you who you are. Your identity stems from your family roots. Family looks different to everyone, whether that be your blood family, friend group, or even a pet. Who you consider family is a reflection of yourself. She has posted some of these paintings on her Instagram pages, @graphixbylex & @mythirdeyee.
“I find creating art as my meditation,” Lex said. “I find so much joy and confidence in it that sometimes I stray away from posting every art piece on the internet because of harsh criticism, people /companies stealing your ideas, or setting an expectation that if I post online – it will gain ‘this amount’ of interaction.”
In the past, Lex tried to keep up with social media algorithms to promote her work. As an artist, of course you want your work to be seen, so it can be easy to get lost in the rules and restrictions to make sure your account is successful. Instagram is Lex’s social media platform of choice, but after a while, it stressed her out keeping up with the different tips to essentially stay relevant. All the algorithms made Lex feel as though social media forces creatives into posting a certain way and fit into the same box to gain followers, and that was something she was not okay with.
Lex decided a while ago that she wasn’t going to stress herself out with all the tips and tricks to be more “visible” on social media. If she were to abide by those standards, she feels as though her creative process would be rushed. She doesn’t like the pressure of feeling the need to post every 3 or so days to stay relevant. Instead of promoting creativity, it restricts creatives and becomes chaotic. It starts to feel like a mandatory action, which takes the enjoyment out of the process. For Lex, it’s quality over quantity. She enjoys taking her time creating and doesn’t let the idea of views get to her. Instead, she uses social media as a tool to showcase her work that she’s most proud of, nothing is ever forced.
She knows first hand the struggle of wanting to be totally immersed in her craft, but knows at the end of the day she has bills to pay. She took on a job during the pandemic and felt as though it took all of her time and energy. Lex didn’t really have much of a summer, didn’t have time to travel, and then also got COVID which resulted in a time period of huge creative block. She wanted to have time to create for herself like she used to, but had to find a balance in her life to make that possible.
On top of that, 2022 brought on a lot of changes. After she lost someone close to her, her motivation to create was non-existent. Lex knew she had to focus on her family at the time, so gave herself grace and patience. Lex thinks the most important thing as an artist is to remain grounded. She didn’t force herself to create during the difficult times in her life, but instead chose to do things that made her happy. Lex finds solace being in nature, sometimes literally grounding herself like taking naps in the botanical gardens when she had a chance. She takes time to recharge by allowing herself to take breaks, go to art museums, and talking with family and friends to spark that interest again.
A big goal that Lex hopes to achieve on day is being recognized in Art Basel. Lex describes it as an event where they highlight artists in the community and sell their paintings. She would love to be recognized in that platform, not for the clout or attention, but because it would mean that people resonate with her art at a higher level. Lex wants people to know how much representing her culture means to her. She wants to represent women of color in her work until she doesn’t have to say she’s the first / only Black, Honduran, and Guatemalan woman to do XYZ. She thinks it’s so important to make roots in the communities that she’s a part of, so you’ll always find her supporting women of color, going to art events up and down California, and being invested in the community. She is also part of the reason why SF State has the Afro-Latiné Club.
Another personal goal that Lex has is to open a program for children in the next 10 years or so that is art and science based. This is something that her and the person she lost earlier this year would talk extensively about. Lex is very passionate and motivated to get that program running and focus on the 5th grade level. Growing up, Lex wasn’t a science person, but believes that had she had access to it at a young age, it could’ve been a possibility. There are not many programs that focus on science and art, so she feels that this is something her community could benefit from. It’s important to her to funnel back that love, support, and inspiration back into the community.
Lex’s creative journey has not been an easy road. She has dealt with her fair share of ups and downs: dealing with art block, having to go to school while balancing 2 jobs, feeling the pressure of posting consistent content online, and losing family members along the way. Life has thrown her many curveballs, but nonetheless, she still chooses to use creating art as her favorite form of meditation.
Andrea’s goal for 2020 was to be published in a magazine by year’s end. That goal was fulfilled this past November when her makeup look landed the front cover of PUMP Magazine. This is a huge accomplishment for Andrea and puts her freelance makeup business, Artistry By Dre‘s, name out there in the makeup artist world. Her love and passion for makeup is finally getting the recognition she once dreamed of. It took Andrea a lot of trial and error to get Artistry By Dre where it is today. She had a few bumps in the road, but has used those experiences to learn, grow, and perfect her craft. This is the story of how Andrea got her foot in the makeup industry.
Andrea has always looked up to her mother for many different reasons. Makeup is definitely one of those reasons. Her love for makeup originated from years of watching her mom getting ready. She would look at her mom with awe, and it inspired Andrea to test her creativity as well. She would do her makeup, then eagerly run to her mom’s room to show her what she created. This gave Andrea the confidence to start practicing on friends and family. She started offering makeup services when she was about 17 years old, roughly 8 years ago, her senior year of high school. People would come to her for proms, homecomings, and other special events.
From there, Andrea’s love for being a makeup artist grew. She decided to start her business because she was extremely passionate about creating new looks. She lived for her clients’ reactions when they would see themselves in the mirror after she was through. For these reasons, Andrea had little hesitation about starting Artistry By Dre, because at that point, she was already getting booked with makeup appointments. She started an Instagram page to showcase her work, and people were reaching out to book her for their events as well. It only seemed right that the next step would be to make the business official.
“I wasn’t hesitant at all, it honestly happened pretty organically,” Andrea said. “I knew I loved what I did, and I was invested in learning more about the industry.”
When Andrea decided to pursue makeup professionally, her mom supported her from day one. Her mom always tried to encourage her to try new looks, push her creativity, promote her work on social media, and be her number one fan. Although in the beginning, Andrea’s mom was a little worried at first because she thought pursuing makeup professionally meant that Andrea was going to stop with her college courses. After reassuring her mother that she would still be going to school and getting her degree, her mom was relieved and gave Andrea her full support. Andrea also had the support of her family, and didn’t receive any negative feedback. She knows she is fortunate that her family was so supportive, since it’s not so common for family members to be entirely on board when starting a small business. She believes her family was more inclined to support her dreams and business because she always had another job to be able to support herself and Artistry By Dre.
With her family’s support, Andrea was ready to totally immerse herself in the makeup industry. And with the help of her aunt, she got her first opportunity to do makeup for a bridal party when she was just 17 – 18 years old! Her aunt has a salon in South San Francisco, and had asked if she was available to do makeup for a bride and two of her bridesmaids. Andrea couldn’t believe it. Her excitement was through the roof, but she was equally just as nervous as she was excited. Especially since this was the bride’s big day, it added more pressure on Andrea to deliver. She didn’t want to mess up or have the bridal party not be happy with her service. When she finished the bridal party’s makeup, they were so happy with the end results. That day Andrea made the most money in 1 day of doing makeup. Their reactions energized her spirit to continue with her art and become a professional makeup artist.
For the next couple of years, Andrea continued to do makeup services for others and showcase her work through her Instagram page. Her dream has always been to be a MAC makeup artist, so when she finally had the opportunity to showcase her skills, she went for it. Unfortunately, her interview experience that day wasn’t a great one. The woman interviewing Andrea seemed very cold and uninterested in what she had to say. The entire interview Andrea felt as if her heart was in her stomach the entire time. She had a gut feeling that the interviewer wasn’t going to hire her, but she put on a professional face and attitude and got through her interview. A few days after her interview, she followed up with the manager to get an answer or any feedback on how the interview went. The manager told Andrea that the person interviewing her that day had said she, “had the MAC look and artistry, but not the personality.”
“When I heard that, I felt like a dagger hit me in the chest,” Andrea said remembering the only time she ever felt discouraged as a makeup artist. “My dream of being a MAC makeup artist wasn’t in the cards for me. This didn’t discourage me from continuing to pursue makeup. In fact, I used that as a fuel to become a better artist. I realized that I didn’t need to work at MAC to be a great makeup artist. I already had the artistry and skills they had.”
Sometimes, it takes closing the door on one chapter of your life to continue on to the next. Andrea realized that after she left her retail job almost 4 years ago. Quitting her job at Nordstrom was one of the best decisions she made for her makeup career. At her retail job, she wasn’t allowed to take personal makeup appointments. But when she did have an appointment at her counter, the customer would have to buy products, and the makeup artists couldn’t accept tips or money for their service. This was extremely discouraging for her as a makeup artist. She felt as though everything was focused on selling, and that wasn’t the route she wanted to go with her makeup career. So, she interviewed at Makeup Forever as a freelancer and got the job on the spot. She put in her two weeks at Nordstrom and felt from that moment on, she chose herself. She was finally able to have a flexible schedule and work for Makeup Forever and for herself whenever she wanted.
Working as a freelance artist for Makeup Forever lasted for about 8 months, but eventually, Andrea moved on. Her current job allows her to have weekends completely free to do makeup. Sometimes, she will even pick up clients after work if she has the availability. She finally found a schedule that aligns with her needs and wants. After quitting her retail job is when she really started to take Artistry By Dre more seriously. Andrea started researching the next steps on how to become a certified makeup artist, purchased quality products for her kit, watched videos and took classes to learn different techniques, built a website, and made business cards to give out. Andrea was finally able to fully focus on Artistry By Dre and network with others.
Networking with others meant that she had to be more consistent with posting content on Artistry By Dre‘s Instagram page. She made her business Instagram page back in 2014 to showcase her work and services. However, she did her first paid advertisement about 2.5 years ago when Instagram introduced the business feature. To test it out, Andrea paid for the option that wasn’t too expensive, but would showcase and advertise her work to about 7 thousand people for a span of 5 days. Her page got a lot of engagement from that ad, about 1.2 likes and 200 followers. Running the ads has proven to be a successful tool to bring in followers, makeup lovers, and potential clients. Most importantly, the exposure leads her to collaborate with other creatives.
With Andrea fully focused on her business, and her posts making its way around the internet, Artistry By Dre started to take off. With all of her research, practice, and training, Andrea was confident in her artistic ability. When you become your own boss, it’s easy to lowball yourself, or have others try to lowball your services. Andrea found this especially true when she started freelancing. It surprised her that many people try to negotiate prices. What she, and many other makeup artists, want the public to understand is a lot of time and money goes into being a professional makeup artist. They take classes to learn different techniques, they purchase makeup and proper sanitation products, not to mention the costs of keeping their websites running, upkeeping their kits, traveling to your destination, or renting out a studio or booth, etc. These expenses are usually “out of sight, out of mind,” to others. Andrea admits that she used to get bothered when people would try to negotiate her prices, but she learned to remind herself that her work is worth the price for the quality of work she offers and her skillset.
“When people try to negotiate my prices, I explain why I set my prices to what it is, and if I’m not in their budget that’s okay, but my prices are non-negotiable,” She explained. “I stopped getting upset and told myself that my work is worth the price and there are people out there that will appreciate my artistry.”
And there definitely are plenty of people that appreciate Artistry By Dre‘s services. She is the busiest around proms, homecomings, graduations, and wedding season which is summer – mid-fall. It slows down after, then picks back up again around the holidays. But because of COVID, Artistry By Dre was definitely impacted. Because of the lockdown and mandatory Shelter in Place orders, she lost many wedding appointments and other special occasion jobs. For the first couple of months of Shelter in Place, Andrea felt as if her business was at a standstill. She decided not to take any clients until the re-opening in mid-June. But still, Andrea was hesitant to open up her services again because of how close she gets to someone’s face when she does their makeup. To reassure herself and her clients, she took extra safety and sanitary precautions by receiving a Barbicide COVID-19 Certification – an online course teaching infection control in salons, spas, barbershops, etc.
Ironically, despite the pandemic, Artistry By Dre has been getting booked to do more photoshoots and collaborations. For every photoshoot she does, she is exposing herself to more opportunities to meet photographers, models, stylists, and other people in her field. In fact, networking and collaborating is what led to her first magazine publication. She had just finished a photoshoot when she started talking to one of the models. They talked about their goals for their business, and Andrea shared with her that she really wanted to do more print work and be published. She referred Andrea to Alex, the model that would be on the cover of the magazine. Alex asked if Andrea would like to be a part of the project, and now Andrea has a published magazine to show for it.
“I could not believe that I was finally getting the opportunity that I have been asking the Universe and God for,” Andrea said looking back on her greatest accomplishment of 2020. “I told myself that this was the first of many big opportunities and it was time to grow in my artistry and push myself out of my comfort zone.”
And this was definitely out of her comfort zone. When Andrea first started doing photoshoots, she was a little hesitant to meet up with photographers and models she didn’t know. Just for that alone – the fact that she didn’t know these people personally. In the beginning, Andrea would bring her cousin along to shoots and sessions, to be sure that she had somebody she knew and trusted near by. Now a days, Andrea shares her location and the details of where she’ll be with her boyfriend, mom, and cousins when she is with a new photographer, model, or collaborating team. She shares her location with them on her phone, so if she’s at a new location, they know to hit her up. She makes it a point to call and text them after she is done with a shoot so they know that she’s safe and okay.
These collaborations and photoshoots have opened a lot of opportunities for Andrea and Artistry By Dre. The photoshoots she does are mainly to build portfolios for those involved – the models, the photographer, the stylist, hairstylist, and makeup artist. Other times, they shoot for product launches and content creation. Not only does she get to build her own portfolio, have new content to post on social media, and be around other creatives – she also gets to make new connections and network with those in her industry. When a creative wants to collaborate, one person will reach out to those they want involved. If Andrea wanted to plan a photoshoot, she would be in charge of the location, reaching out to photographers, models, stylists, and hairstylists, and explain the mood board. When she plans the shoot, she is in complete control of what the mood and vibe will be. When someone else is planning the shoot and they ask her to collaborate, it is her job to make their makeup vision come to life on the model. Photoshoots gives her a chance to be creative and push boundaries as an artist.
“I try to do 3-4 collabs each month so I can have photos to post on my social media, but also stay up on the latest trends and challenge myself to try new techniques and makeup styles,” She said.
When Andrea isn’t part of a photoshoot, she tries to find different ways to keep creating. She follows a lot of makeup artists on social media to use as inspiration. She uses her Pinterest account to create mood boards for future looks and projects. Andrea admits that when she is playing around with makeup on herself, she rarely knows what look she will end up with. She lets her brushes do the work, and doesn’t restrict herself from experimenting with different colors. Usually, she knows what color palette she will be using, but then end result is always a mystery. Even if she pulls images to recreate and use for inspiration, she always tries to add her own creative spin to the look. Andrea likes to look at her past makeup looks to see how far she’s come. If she ever tries to recreate a look she has done in the past to see her progress, the look always turns out differently than the original because she remembers what she struggled with when doing that look. She will try different techniques that she has learned since then to try to approach the look differently.
Andrea’s goal for Artistry By Dre in 2021 is to build on all the success and accomplishments she made in 2020. She wants to really invest in her business by upgrading her website, do more content creation, adding more to her current services, and doing more production work like commercials and campaigns. Andrea already got a head start in expanding her services before 2020 ended. She surprised herself when she started offering press-on nails. When COVID hit, her nail tech moved away, so she started doing her own nails. People started messaging her about them, so she created a poll asking if people would be interested in buying. Overall, she got a pretty positive response and decided to roll with it. She doesn’t know how long she will offer her press-on nails, but she’s going with the flow and doesn’t plan on discontinuing them anytime soon.
Andrea knows that everything she wants will come with time. As for right now, she is enjoying the full time job she has that allows her to continue with Artistry By Dre, and plans to keep her makeup business her side hustle. She will transition Artistry By Dre to full time when she adds services that will bring in consistent clients. Having her own studio is something she is already putting out into the universe. She already offers classes for those who want to learn how to apply makeup, but dreams to one day open up her own school. She dreams of one day opening a makeup school where she teaches not only makeup artists, but people who want to learn to do their own makeup as well. Andrea knows that it will take time and will be an investment, but she knows that’s a top goal of hers.
Andrea started off as a self-taught makeup artist. She takes so much pride in what she does and wants her customers to know that when she’s working with them, she listens and caters to their beauty needs because she wants them to feel their most beautiful and confident self. Her goal is to have all her clients have full confidence in her ability to deliver exactly what they want, and exceed their expectations. Artistry By Dre would not be where it is today if Andrea never put her work out there. Her advice to other artists is to not be afraid. Don’t be afraid to put yourself and your work out there, and most importantly, don’t compare yourself to other artists. Andrea describes the makeup industry as very competitive. She thinks it’s very important to be kind to others and keep it professional. There will always be other makeup artists who support you, and unfortunately, there will be others that want you to fail.
“I want to promote women empowerment and to keep hustling and manifesting your goals into reality,” Andrea said.
And she’s doing just that. One of Andrea’s favorite makeup stories to tell is when a friend of hers, who is a couple years younger, reached out to her to interview her for an assignment. Her friend was in makeup school and the assignment was to interview an experienced makeup artist. Her friend revealed to her that she was the reason why she chose to pursue makeup. Andrea had no idea she was inspiring others with her work. She felt so honored to be that mentor for someone else. You never know who you’re going to inspire with your work.
“My message to those that have supported me along my journey is thank you all for the encouragement, every referral they have sent my way, and the overall love I have received,” Andrea said. “Each interaction has uplifted me and shaped me into the makeup artist I am now, and I’m super grateful for it all.”
March was just days away from coming to an end, and all of America was stuck wondering if the Shelter in Place Order was going to be lifted on April 7th. We were at the cusp of March and April and were anxious to know the verdict. Would we go back to our regular schedules soon?
No. The Shelter in Place Order was extended until the first Monday of May. May 4, 2020 is the new date to start countdowning to. Another month indoors. However, not everyone sees this as a bad thing. In fact, many have found themselves practicing self care by getting back into hobbies, reconnecting with friends and family, sleeping at a reasonable hour, cleaning the house, and tending to things that they just never had the time to do. Indeed, the time to act is now.
Bay Area artist, $wift JiGGy finds this to be especially true. Since the Shelter in Place Order, $wift JiGGy sees staying at home to be a blessing in disguise. Before COVID-19, $wift JiGGy was always busy with his day to day routine, promoting club events, while doing his music concurrently. Now, he finds himself with a lot of free time to chill out and work on his music.
$wift JiGGy is using this time as an opportunity to work on his craft as a rapper and artist. He takes us through his process of making beats with friends, how he promotes himself on social media, and how he decides if a beat is a mood or not.
You will see on the vlogs that $wift JiGGy doesn’t mind taking “break days” where Netflix, Hulu, snacks, and his phone are the highlights of his day. I think this is important to artists during this Shelter in Place. You can be an artist and not be creating everyday. It’s okay to not be creating. $wift JiGGy doesn’t put pressure on himself to create. He let’s the inspiration come to him and doesn’t force anything.
Watch “Shelter in Place Diaries – $wift JiGGy” by clicking:
Aspiring singer and songwriter, Anthony Regala, is determined to make it in the music industry. Though, it took him a while to make the solid decision to pursue singing, Anthony is sure this is the path he was meant to take.
Anthony is no stranger to performing. In fact, he grew up dancing infront of his family. Dance was his first love. And dancing was actually the gateway to him discovering the singing world. Anthony was inspired by the music videos he would watch of Janet Jackson, Britney Spears, and Destiny’s Child. His family always encouraged him to perform and hyped him up everytime he put on a show at parties.
Anthony was introduced to singing in the 2nd grade. His 2nd grade teacher started a choir group, and he was all for it. They sang karaoke, practiced after school, and got to see their practice pay off when they would perform at AT&T park and The Symphony. Anthony’s mom saw how enthusiastic he was about singing, so she enrolled him in voice lessons.
The first 2 years of high school, Anthony put singing and dancing to the side. That little break from his passions made his comeback that much stronger. His last two years of high school, Anthony signed up for theater and choir. The auditions he went through were exhilarating, and he found his way back to his passions once again. He sang his first solo performance, The Christmas Song, during Westmoor high school’s winter concert.
Anthony recalls one weekend where all his friends were busy, and he was looking for something to do. He decided to go to this mountain near his neighborhood, Bayshore. He took with him a pen and notebook, and it was there on a mountaintop that he wrote his first song. It was a random song about clouds, but Anthony knew that at that moment he had sparked an interest in song writing.
High school ended, and ususally most have college in mind. Anthony knew from the beginning that he wanted to pursue music, so he didn’t really care to take general education classes – or any classes for that matter – that didn’t have to do with music. Friends encouraged him to take at least general education classes, but Anthony felt like there was no need. He was content with his music classes, and still believes it was the right choice for him at the time.
Anthony admits that the first year of college was the most discouraging. He started seeing musicians and artists he knew pursue different career paths. When he would meet other musicians and singers, they would share that they’ve been told that music is not a “realistic” job. He started to see fellow musicians and peers having “back up plans.” He admits that this was very discouraging, to see talented musicians and artists put their dreams to the side for more “realistic” plans. It made him doubt himself because he saw people he looked up to take on different career paths.
“The first years of community college were crucial because I knew every choice would affect my future,” he said. “I went into it knowing what I wanted. If I didn’t make a decision, I knew that later down the line I would have to.”
This made Anthony doubt his career choices, and he declared “Sociology” his major in school. All the pressure and stress started to stack up, and he found himself overwhelmed and confused. He admits that he didn’t take high school too seriously, so college is where he had to push himself. He felt like he had to make a decision, and fast. The time was ticking, what was he going to make of himself?
“During this time I broke down, it was my cry out to God,” Anthony explained. ” ‘What am I gonna with this life?’ I went to the back room in my house, went on my knees, put my head on our little couch and just cried. Was I just in my head? During this, visions came to me of my previous performances all throughout my life. It was encouraging because right then is when I knew God was going use this gift He blessed me with. I didn’t know full picture of what would be, but that was when I decided I am going to do music. Even though I had no clue how I would do it.”
His mom was in full support. He jokes that it’s because she didn’t want the voice lessons she paid for to go to waste. Anthony’s dad supported his decision to go forward with music as a career and let him be. His family in general was very supportive and encouraged him to put himself out there as an artist. They’ve always pushed him to perform whether that be for the family or an audience.
However, Anthony did sense that his mom was a little worried about his career choice. The questions she would ask him regarding his plans pursuing music gave him a hunch that she was uneasy over the fact that it’s not a traditional career path. Her support was definitely there, but so was her mother instinct to worry.
“To be honest, I think this is where representation comes in,” Anthony says. “If parents saw more Filipinos in music, then they would not worry so much.”
Right now, Anthony is focused on building his following. He released his first song, “I’m Mine,” on Soundcloud, quickly released it on Spotify, then other streaming services. His goal was to gain traction, to get listeners to be invested in him as an artist, but also as him as a person. He used to post his covers on Instagram, and that would be that. Now Anthony is conscious to what he puts out there as an artist, and is starting to post things that show his personality. For example, he’s starting to share more on a stories, just so his followers and listeners get a feel of what kind of person he is.
“It could be easy for some artists to just tell people there song is coming out, release it, and a lot of people listen to it,” Anthony explained when I asked how does he try to promote his content. “Yes I have those people and I appreciate all of them, but getting my music to more ears has been an interesting challenge. There’s getting my song on playlists, which I’ve been able to do. However, getting on popular playlists has not happened yet and its a challenge for a lot of us artists. I’ve also learned there are so many ways to promote yourself, you just have to find what works.”
Anthony is trying to get out there, and has had a couple performances. He has had 2 showcases at Neck of the Woods, and occassionally performs there on Wednesdays for their open mics. He has definitely pushed himself out of his comfort zone. He recently started going to an open mic at San Francisco State. Anthony adds that he is always down to connect, so if you see him around campus or at an open mic, say whatsup.
He receives some money from streaming, but for now, catch him at the Museum of Ice Cream SF, and ask for Honey LavAnthony to serenade you via song! He knows one day that he will be able to provide for himself off his music alone. LA has been on his mind for a hot minute. But for now Anthony is trying to get the most out of San Francisco / the Bay Area (and save that money, honeyyyy).
Music is so important to Anthony because he feels like he can reach people. He wants his listeners to know that they are loved, and made like nobody else. To all the people that feel like they are unloved / don’t have a purpose, Anthony is trying reach you through song. He wants people to believe that “anything is truly possible.”
What’s Anthony’s word of advice to anyone out there chasing an “unrealistic” dream?
“Be a go getter, but with patience. There’s a purpose to it all.”