Bay Area – Page 2 – Love Yourz Story

BUSSDOWNMAMÍ

February 16, 2021February 16, 2021 Marinelle CabilloLeave a comment

When Normaje “Nana” had her son, she really saw her love for party planning come to life. She wanted to do the most for all his parties – everything from the food, the decorations, and the dessert table. Nana’s auntie has always inspired her to bake because she was always in the kitchen baking new items and trying out different recipes. After witnessing her aunt bake for years, she decided to try her luck in the kitchen as well. She wanted to have her son’s dessert table be a certain way, and places she checked out just wouldn’t have what she wanted, or was over her budget. Anticipating and planning her son’s parties was around the time Nana noticed that she was getting more and more into baking. She had no idea that her love for food would one day turn into her small business, BUSSDOWNMAMÍ.

When Nana would showcase her son’s dessert table on social media, a few people would keep a mental note of her aesthetic and talent. When her friends started to have kids, they would reach out to her to cater and set up their dessert tables. When others started to notice her passion for party planning and creating different desserts in the kitchen, Nana started to think that maybe she could turn her hobby into another source of income to get her little family into a better position. People were inquiring about her dessert tables, and she would post the finished look on social media. Suddenly, she was known as the girl to go to for desserts and all things “party.” But like any small businesses owner, the self-doubt started to creep in.

” I was so hesitant!” Nana said remembering how nervous she was to announce her small business to the public. “I was afraid of what people would think, and of course the outcome. Would my stuff even interest people? Would I even get any clientele? So many questions ran through my head until I was like, ‘you know what… what can I possibly lose?'”

And just like that, the Bay Area native became the owner of BUSSDOWNMAMÍ, LLC. Nana describes BUSSDOWNMAMÍ as a one-stop-shop for events. She offers services for dessert and food catering, dessert tables, custom gifts, and more. If you faintly remember BUSSDOWNMAMÍ being referred to by another name, you have definitely been a faithful follower! When Nana first started to offer her services, she was offering dessert tables, party decorations, custom gifts, and a few minimal desserts such as chocolate covered strawberries, rice krispies, and Oreo dishes, to name a few. When she first started, her business was referred to as #DIYMAMÍ. The name came as a joke to mock her mom, who would always hashtag “cookingmamí,” in all of her Instagram posts. When Nana branched out and started introducing food plates and items, her friends would refer to her and her food as “NewNewsBussDown.” Being named two different entities became complicated and a little confusing to outsiders. So, she decided to ditch one name. Instead of letting go of one name completely, she decided to merge the two.

Nana started taking actual orders under BUSSDOWNMAMÍ around 2018-2019. She was originally known for her desserts and sweet treats. But customers couldn’t help but reach out to see if she would be serving the plates she would post her on social media. Nana has always been a huge foodie. In 2018, she really started to take an interest in cooking. Back in the day when she had Twitter, she made a thread of food, and the first dish she attempted to make was a shrimp boil. She looks back now and laughs that her and her husband were at Boiling Crab or Ray’s practically every weekend. Nana took a crack at it and was surprised how delicious her shrimp boil turned out. The success of this dish encouraged her to try out other foods – especially foods from fancy places that would cost an arm and a leg to dine in. She branched out to cooking steaks, well known side dishes, and dishes from other cultures. Now, her husband refuses to eat anywhere that he feels Nana could do better. There are times where they order from restaurants and he just gives her the “I told you so,” look, because they’re not satisfied with the meal.

BUSSDOWNMAMÍ ‘s Quesabirria tacos and Birria Lumpia are one of the most popular items on her menu, so it’s surprising to learn that initially going into the business, Nana had no plans on selling food plates. People kept reaching out to her about the food she would post on social media, so she thought she would just give it a go. Her first pop up was a huge success, and she was glad that she decided to test it out. Nana figured that offering food plates as part of her services would be a step in the right direction. Since her main goal was to become a one-stop-shop for events, it only made sense that she include food catering to her long list of services. She’s glad that she listened to what her followers wanted instead of just going the route she had originally envisioned, because offering things outside of dessert is what made BUSSDOWNMAMÍ take off. She listened, and she received.

Even though BUSSDOWNMAMÍ is a one-stop-shop with a lengthy menu, not just anything makes the cut. Nana still has a process on how a food item makes it permanently on the official menu. All of her food experiments get posted to her feed or story, and then she waits. If she gets multiple requests and inquiries, BUSSDOWNMAMÍ will do a trial run to test out if it sells and what costumers think of the new item. If the dish is successful, it earns a spot on BUSSDOWNMAMÍ ‘s official menu. Nana loves that her business is an “all in one” business, because it gives the freedom to switch it up with her items without having to worry about ruining her business’ certain aesthetic. But despite her extended menu, there are still certain items that the business is known for. Dessert wise, BUSSDOWNMAMÍ is known for their Banana Cream Pudding and Gourmet Caramel Apples, and food wise, it is hands down their Quesabirria and Birria Lumpia. When Nana hosts pop-ups, these desserts sell within minutes, and her Quesabirria and Birria Lumpia preorders sell out within the same day posted.

With items selling out the same day of announcing a pop-up, Nana is always buying ingredients in bulk. To maintain a system where every costumer gets the freshest products, she has to keep a close eye on her inventory. She keeps note of the amount of everything she purchases and what can be reused for the next pop-up, and takes into consideration what won’t last because it’s perishable. And it only makes sense that BUSSDOWNMAMÍ has two fridges to make sure everything is properly stored and ready for pop-up day. Other items like boxes, other packaging items, and back stock are stored at both pick up locations.

It took some time for BUSSDOWNMAMÍ to organically grow its clientele, but word of mouth and the power of social media worked in their favor. Now, Nana has costumers reaching out to her and placing orders that she doesn’t even know in real life. When she gets direct messages from accounts who have 0 mutual friends or connections, it’s a good feeling because it proves that how she is advertising her products are interesting those who she doesn’t know personally. It means BUSSDOWNMAMÍ is set apart from other small businesses doing similar work. But with growing popularity comes the concern of safety during pick-ups. Nana always makes sure to double check Instagram pages, ensure payments went through prior to pick up, and makes sure her business is “well protected.” Overall, Nana has faith in humanity, and welcomes orders from strangers.

But don’t get it twisted, BUSSDOWNMAMÍ ‘s success was not an overnight thing. It took a while before she started to get the traffic she is so used to now. Nana didn’t come right out of the gates selling out every week, even though that’s what her followers are used to seeing now. It took a lot of hard work and trial and error to get BUSSDOWNMAMÍ to where it is today. She went from being booked once a month to being booked months in advance. The progress was slow and steady, but in 2019 she started to see that she was starting to get booked 2 weeks in advance. 2020 is when BUSSDOWNMAMÍ really started to gain popularity and blew up. She saw her calendar being booked sometimes even months in advance, and she couldn’t believe it. Nana never imagined that her small business would be this busy. And she’s proud to say that she got herself and her small business to this point. Even though she started a few years back, there were very few businesses on social media that she could use as a reference and learn from.

” It was all trial and error,” she explained. ” It took time to figure out what worked vs. what didn’t, how to properly market, and understand the market / what interests / draws people in.”

For the most part, Nana keeps her personal life completely separate from her business. She does have a full-time job at Kaiser, and loves that she can balance out BUSSDOWNMAMÍ, a full-time job, going to school, and being a mother all at once. It’s her biggest flex because she knows that being a young mother is usually looked down on, and she is happy to say that she is holding it down for her family at 23 years old. And she admits that sometimes she surprises herself with how much she piles onto her plate. She believes in the power of hard work and dedication, and knows that if she wants something to be successful, she needs to put in the time and effort. One thing Nana doesn’t do is make excuses or feel sorry for herself. Her attitude screams, “keep your eyes on the prize,” especially since she has a family to provide for. To be successful, at the end of the day it comes down to how bad do you want it? And Nana has no issues putting in the extra time and work, because she believes a person will find time or make time for things that are important to them.

“My business is my baby!” Nana said, explaining how she finds the time for BUSSDOWNMAMÍ despite her busy schedule. “If it means coming home after a long day at work to spend a couple more hours to contribute to the success of my business, then so be it. We are all dealt a deck of cards, some have it better than others. Needless to say, it’s ultimately up to you and what you choose to do with the cards you are dealt. Anybody who wants something is going to go for it, no matter how it played out or what it comes with. I’m just grateful to have such a supportive husband and easy going son that I’m able to get what I need done.”

And the grind doesn’t and won’t stop, because Nana has no plans of slowing down. When asked if she would ever leave her full-time job to pursue BUSSDOWNMAMÍ full-time, she broke it down plain and simple. Her small business means everything to her, it is her creative outlet, her baby, her biggest flex for her and her family. As her business grows, it only gets harder for her to meet the demand of orders. Even though BUSSDOWNMAMÍ is so successful and is selling out constantly, Nana will never put her family in a position where they have to sacrifice or question if they’ll make enough to cover the bills for the month. She understands that some people have the opportunity to quit their full-time job to pursue their dreams, but she also sees that those aren’t the cards she was dealt. She prioritizes her family and their well-being, and even though BUSSDOWNMAMÍ is successful, and she bets that she could probably make a living entirely on her small business, she prefers to keep her full-time job. Her job in the medical field provides her and her family with great benefits and sets her up for the future with a retirement plan. Nana’s mentality is simple, if she can manage both a full-time job and her small business, why not continue with both?

When people think of BUSSDOWNMAMÍ, they think of Nana, the one woman show doing it all! But Nana really stresses the importance of her husband helping her fill in the gaps when needed to maintain a smooth flow of the business. Her husband helps her run errands, do pick-ups, and even helps throw down in the kitchen if needed. She is thankful that he can keep her grounded when she is folding under pressure, which usually results in her not speaking very kindly to him in the moment. Her husband doesn’t hesitate to stop what he’s doing to tend to a stressed out Nana to help a lending hand. And when it’s food sales and pop-up days, her family really steps in to help her with the whole process. They have come up with a system where they all have a certain task to tend to without her having to ask or manage, which is a great help on those chaotic days. She is so grateful that she has her husband and family that tolerate her breakdowns and attitude when she’s under pressure.

Even though BUSSDOWNMAMÍ has seen a tremendous amount of support and sales, Nana still has her moments where she feels overwhelmed and discouraged. She has been doing this for years, but she is not prone to making mistakes. There have been many times where she has had hiccups on the day of pick-ups and gets overwhelmed with frustration. There are times when the “baking gods” aren’t on her side when she has a large order to fulfill, or her chocolate isn’t the right consistency it usually is, and other bumps in the road on prep days. What keeps her going and not just deciding to give up right then and there is knowing that there are people on the other side of those orders that are counting on her to execute what they requested. Times likes these, Nana has to take a deep breath, keep working, and remind herself that she has to deliver to her customers.

In September 2020, Nana’s grandpa passed away, and she lost all motivation to cook, bake, or tend to her business. It got to the point where she couldn’t complete a task without getting anxiety or having mental breakdowns. The passing of her grandpa was something she was not prepared for, and it turned her world completely upside-down. During this time, Nana thought it was best to take a break from BUSSDOWNMAMÍ until she was up for it again. She canceled orders that were pre-booked in advance because she mentally could not handle it all. Nana admits that canceling orders is very out of her character, since she goes above and beyond to deliver to her costumers no matter how tired, busy, or booked she is. But she had to put her mental health first to give herself a break and a time to mourn. She took a few months off of BUSSDOWNMAMÍ, and the whole time she questioned if she had made the right move. By this time, so deep into the quarantine, there was so much competition that Nana was unsure if her customers would return back after her break. When she got the courage to start back up again, her clients picked back up from where they left off.

“The thought of the market being so competitive and questioning if people will still order from me after being gone for so long raced back and forth in my head,” Nana said. “But my first pop up back, my clients did not fail to prove to me why I continue to do what I do. With that being said, I’m just honestly so so so blessed to have such solid and loyal client base. They are the ones who truly keep me going with this entire business.”

Since Nana started BUSSDOWNMAMÍ prior to the pandemic in 2018-2019, she definitely had to switch up her pop-up dynamic because of COVID. Her family and costumers’ safety is so important to her, and she doesn’t want anyone to be at risk. Because of COVID, BUSSDOWNMAMÍ has cut down on their pop-ups. But as the pandemic persisted, Nana had to come up with a new routine to ensure that she could serve her clients, but at the same time keep everyone involved safe. Clients are required to use electronic payments for orders, must be wearing a mask, and must remain in their vehicle for pick-ups. Since Nana also works in the medical field and is handling food, she gets routinely tested. By following these protocols, Nana hopes that it brings her family and costumers some peace of mind.

“I had to put a lot of my plans and pop-ups on hold,” Nana said on behalf of BUSSDOWNMAMÍ. “I wasn’t able to operate as often as I was and that overall just kind of set me back. I know it’s easy to just keep selling but I have a family to protect and wouldn’t want to put my family in any position to be exposed.”

COVID also brought some other hurdles. When COVID hit, Nana started to see a lot of new Instagram businesses starting up. Suddenly, there were a lot more strawberry dippers, dessert pages, and food pages. At first, Nana felt some type of way, she felt that she put a lot of hard work into BUSSDOWNMAMÍ years prior to the pandemic, only to see competitors show up at an alarming rate during COVID. She had to remind herself that this is just a part of the business – there will always be competition. Nana quickly got over it, and realized that the pandemic hit people differently, a lot of people lost their jobs and the government isn’t being helpful with resources and financial assistance. She realized that she never knows what a person is going through during these tough times, and isn’t bothered by other businesses selling similar food items, because at the end of the day, “everyone can eat!”

“With a successful business, it’s going to get competitive, and you have to learn to adapt and understand that,” she said. “I’m the type of person that doesn’t like doing the same things others are, that’s why I’m just ultimately so thankful that I shaped my business to be a one-stop-shop so I don’t do just desserts or I don’t do just food, so it’s definitely a huge perk being so universal.”

Nana admits that she felt some type of way in the beginning, but that quickly changed. She laughs and says it’s because she’s an Aries and gets over things quickly. She knows that other businesses popping up will ultimately not affect her business, so it shouldn’t be any of her concern. In fact, Nana welcomes other small businesses to reach out to her. She loves to connect with others and come together as a community to collab and do giveaways. When she is completely booked with orders and costumers inquire about wanting to order, Nana will refer them to other businesses that sell similar items. And these small businesses refer BUSSDOWNMAMÍ as well. Nana appreciates that she and other small businesses help each other grow and succeed by being supportive and keep word going of the other business. She hopes to work with more small businesses in the future.

BUSSDOWNMAMÍ ‘s goal for 2021 is to keep growing and try new things and techniques. She wants to gain more clientele, gain more knowledge, and step out of her comfort zone. Nana hopes to have more availability so she can cater to all the customers that want to try out her food. One day she hopes to open up a physical location, and hopes to do that in the next couple of years. In the meantime, BUSSDOWNMAMÍ is taking orders through DM’s and emails because her order forms are currently under construction. She plans to launch her official website and order forms hopefully by the end of February. Nana’s advice to other small businesses is something she found on social media.

“I seen this post a couple months or maybe a year ago that changed my perspective indefinitely and I know others can probably relate as well: ‘When you feel discouraged about your business idea because there’s so many people around you doing the same exact thing, go to the grocery store & look down the bread isle. Same idea 15+ companies selling the same exact thing!‘ Everyone can eat!”

Reaux&Co

February 9, 2021February 9, 2021 Marinelle CabilloLeave a comment

Before there was a “Bay Area Collection,” a “Vibes Collection,” an “Established Collection,” and so forth, Reaux&Co was merely a dream tucked safely in Pricilla’s heart. Since a young age, Pricilla knew she wanted to be her own boss, and she had everything planned out on how she would achieve her goal of owning and designing her own clothing line one day. So how did Reaux&Co go from just being thoughts and ideas jotted down on Pricilla’s phone to becoming a full blown business with over 1,300 sales and being sold in 2 physical store locations in just a little over a year? It started with an acceptance letter to FIDM, the Fashion Institute of Design and Merchandising.

Pricilla was so thrilled that she got accepted into her dream college. Going to FIDM was always the plan she had set for herself. She loved designing clothes – cutting and sowing fabrics on the dress form and letting her mind run wild with what she could create. Her mom had other plans though. Due to the cost of tuition, her mom encouraged her to go the junior college route instead. Pricilla was devastated, she was certain that FIDM was her next step after high school. Still, she took her mom’s advice and went to San Francisco City College. She didn’t resent her mother for encouraging her to go to a junior college, but she was still headstrong about FIDM. She couldn’t let it go, and in turn, it made her lose her drive to go to school.

“I wouldn’t say resentful, but definitely stubborn,” Pricilla said remembering how she felt when she appeased her mom by going to a junior college. “I just had my mind set on it for so long. So when it didn’t happen, I was just so disconnected from even wanting to go to any other school. Even though SFCC had a fashion course and major, which I did take a couple of those classes, I was stubborn and wanted it how I always envisioned it.”

While in community college, she found herself very unmotivated. She had no idea what she wanted to do, or what she was even interested in outside of the fashion route. Pricilla started to feel like she was just going to school because it was something she was supposed to do because that’s what’s expected of everyone right after high school, but it wasn’t something she really wanted at the time. She decided to stop going to college and start working instead. Of course her mother wanted her to stay in school, but her mom also understood that she was an adult who could make her own decisions. Therefore, Pricilla believes her mom didn’t feel personally responsible for her dropping out. FIDM or not, going to school was her choice.

Pricilla felt really stuck in life. She didn’t know what direction to go, what career move was next, or where to even start. And then, she had her “saving grace,” her son, Ronin. She discovered soon after he was born that he was the push she needed all along to pursue her life-long dream of being a business owner. Pricilla knew it was finally time to put all of her marbles in her small business idea because she couldn’t afford childcare and had to find something she could do while still working from home and tending to her son. It only seemed right to name her clothing brand after the person that motivated her the most, Ronin. She took his nickname, “Ro,” and decided to put a spin on the spelling. She liked how aesthetically pleasing “Reaux” looked and rolled with it.

“He just made me look at life from a whole different perspective,” she said, revealing why having her son was so eye opening. “When you become a mom you really feel this weight of wanting to be so much better for this other life you’re now responsible for. I was so stuck before I had him, in terms of what I wanted out of life and the direction I should go in. After I had him, I knew I just had to go for it, for what I always wanted.”

Pricilla was very hesitant to launch Reaux&Co because she didn’t know how people would react to her line. She admits that her self-doubt was just her overthinking it, being scared to fail, and just overall being too hard on herself. After all, she has had these collection ideas in her phone for over a year before Reaux&Co actually launched. She already had the ideas, she just had to finalize her business. But Pricilla knew she had to start, and start it soon, because it wasn’t about just her anymore, it was about Ronin. She even went back to school the same time she dropped the brand as her back up plan and safety net.

Representing the Bay Area was so important to Pricilla, that she decided to have her first collection drop be the “Bay Area Collection.” She is so proud to be from the Bay Area, and wanted to capture that in her clothing line. To her, there is no place like the Bay, and only those that are from here know that. She loves that there is nothing like the Bay Area culture, and really wanted to project that vibe in her first collection and brand as a whole. Luckily, Pricilla never had to go to her backup plan because Reaux&Co‘s launch was a hit! She advertised the “Bay Area Collection” through Instagram and gave teasers on what products she would be selling. Instagram was a great tool to help get word around that she was going to launch Reaux&Co.

From there, Reaux&Co took off. The brand is known for their matching and personalized clothing items for parents to match with their minis, specifically moms. Pricilla knew that she wanted to focus on clothing for moms and their minis because it’s what she liked as well. She is forever matching with Ronin, taking full advantage of it now since she knows he won’t want to match with her forever. That’s how she gets most of her ideas – she thinks about what she would dress Ronin in, and tries to put her own spin on things. Her “Vibes Collection” is especially popular for their mom tees and crewnecks, and she plans on dropping more “Mommy & Me” lines soon. She knows that matching clothes is a customers favorite on Reaux&Co for sure.

Pricilla was so happy that Reaux&Co was doing well. In the beginning, she was so worried about how people would react to her small business, and to her surprise, she suddenly had supporters and customers that loved everything she dropped. So much so, that she had a copy cat. Her “Mom Vibes,” clothing is very popular, it is one of her best selling items. So Pricilla was shocked to see another small business using the exact same font, wording, and shirts as hers. She couldn’t believe that her original idea was being copied, but took the higher road. She knows ultimately, there is nothing she can do about other businesses imitating her products. She takes it as flattery, but knows that she would never try to purposely copy another small business’ work. Reaux&Co does use other brands in their clothing, and Pricilla knows that that’s when things can get a little tricky.

“I know it’s a thin line some brands walk when we use certain logos of high brands like YSL, LV, Nike etc.,” she said. “You just really have to make it your own, and put your spin on it.”

And customers have definitely loved Pricilla’s spin on those high end brands. What surprised her going into the business is the tremendous amount of support she gets from acquaintances and complete strangers. She has met and built relationships with a lot of her customers who have supported her business venture. She also didn’t expect to connect with so many moms through Instagram. Some have reached out to Pricilla, telling her that she inspired them to go for what they want, that she was that “push” they needed to just get started. And Pricilla appreciates those moments because she looks back to the tine where she was in that exact same position.

“It still blows me away to be honest,” she said when asked about people she doesn’t know personally support her in everything that she drops. “I have strangers I don’t know in real life, that will support each and every collection and for that I am so thankful for. The support is everything to me.”

The support she gets from her customers motivates her to come up with new ideas and not be so hesitant with creating. Pricilla explains the process of dropping a new line as hard, but still fun. Most of her ideas come about when she thinks about what hasn’t been done or what she hasn’t seen for kids clothing yet. She knows what will set Reaux&Co apart from other clothing lines is how much they can stand out. Reaux&Co‘s goal is to go against the grain and be the leader at creating trends, not follow them. And when she gets that idea, the next step is to create a mock up on the computer, and make a physical sample. If she likes the physical product, she will take high quality pictures of every item in that line, on models and by itself. Pricilla stresses the importance of marketing, and building anticipation for your drop. This means posting teasers and countdowns 2-3 weeks before you intend to drop the line so your customers can get excited. The last step is to drop the items and make them live, crossing your fingers and hoping it’ll do well.

Thankfully enough, Reaux&Co‘s experience with dropping new lines has always been fairly successful. That means Pricilla is making trips to the Post Office about 5-6 days a week. She’s made friends with all the employees at the Post Office at this point, since she is such a frequent customer. Shipping has definitely been an issue since COVID. When the pandemic hit, Pricilla noticed that that’s when Reaux&Co really started to take off, about 3 months into launching the business. She admits that she still doesn’t completely know why that was – more time for people to be on their phones, being at home with extra time, making a conscious effort to support small businesses during a pandemic – whatever it was, she’s grateful for it because Reaux&Co started to flourish. That meant more shipments with many delays. With COVID, the postal services are delayed and that means a headache for trying to get things delivered and shipped on time.

During these times, Pricilla can get overwhelmed and discouraged, but has never thought about calling it quits. She understands that there are some things that are just completely out of her control, and the best thing she can do is to just stay organized. Things can get hard, like shipping and getting the wrong number of products, but she knows that at the end of the day, it’s all part of the job. She pulls herself out of that stressful funk by allowing herself to take time to rest. Pricilla will do activities with her son, like taking him to the park, order food, and spend quality time with him to get herself out of that hectic headspace. It’s all a balance.

And Pricilla admits that sometimes there isn’t much of a balance when you’re trying to be a full-time mom and full-time business owner at the same time. There are times where she has to work while Ronin is watching Cocomelon, eating his lunch, or going down for a nap. Most days she will set aside time for Reaux&Co so she can give her son her undivided attention. She is a one woman show holding down her business, but she appreciates that there are so many people that help her outside of the business to make sure she has time to work. And staying organized, making sure everything has a place, and ordering from her vendor in time is all a part of keeping the balance and making her life easier. Especially since she does all the creating at home.

All the hard work and the struggle to balance being a mom and her own boss is starting to pay off. Pricilla is starting to see the fruits of her labor, putting in her all into Reaux&Co for over a year. She has seen over 1,300 sales, and is selling her brand in 2 physical store locations. Haven Kiyoko Kids reached out to her to have her clothing be carried at their location. She is especially grateful for Kirsten for seeing the potential in her then small brand. The second store location came to her as a referral from a family member who knew the owner of a shop in Oakland, and now Reaux&Co can be found in “E14 Gallery.”

Reaux&Co‘s goal for 2021 is to continue to reach and connect with more people. They are pushing to try to have Reaux&Co be in another physical store location, and overall just want to keep making improvements to give their customers a great experience. Pricilla hopes to have her own store one day, for that is the ultimate dream goal. And she would want to carry other small brands in her future boutique, as others have done for her. She doesn’t put too much pressure on the idea, and knows that this is an end goal that will take time and hard work. In the meantime, she continues to pray on it.

Pricilla wants her customers to know that she was a mom who decided to go for her dream. When she didn’t attend FIDM, she found herself lost and having no sense of direction. She envisioned her school and career to go one way, and couldn’t reroute her plans when things didn’t go the way she had hoped. Ronin was that saving grace for her. When she had her son, she knew that she had to do it not only for herself, but for him. He was now her reason and motivation to go for her dreams. Without the Ro, there would be no Reaux&Co.

Her advice to other small businesses in her field is to stay creative and stay true to yourself – when people know and see that you’re authentic, they will notice and gravitate towards your business. Pricilla is excited and hopeful for what’s to come for Reaux&Co. She wants her customers to know that they can expect more unique lines for themselves an their minis. Pricilla is content knowing that so many mothers have found happiness, inspiration, and fashion through her small business. What started as just ideas on her phone, quickly turned into her empire in a little over a year. And she knows that she wouldn’t have made it this far without the people that continue to support her and Reaux&Co.

“Thank you for believing in us!” Pricilla said on behalf of Reaux&Co. “Thank you for always showing so much love and support with each collection. None of this would be possible without the support. Every like, share, repost, and purchase means the world to me, truly. We will continue to deliver as long as you will have us. Thank you so much for being here.”

Melonaire Juice

February 1, 2021February 1, 2021 Marinelle CabilloLeave a comment

Growing up, Justine remembers going to picnics, birthday parties at the park, barbeques, and other social gatherings on warm sunny days. At these parties, there was always one item that was on the menu – her parents’ melon juice. The ice cold melon juice, with the freshly shredded cantaloupe strings, and square jellies dancing at the bottom of the cup, was the refreshing drink that she craved being in the sun all afternoon. The melon juice always quenched everyone’s thirst at these type of gatherings. She remembers her parents bringing the melon juice to her little sister’s volleyball fundraisers, and it would always be a hit. A lot of people would tell Justine’s parents to sell the melon juice and make a business out of it. They were flattered, but shied away from the idea. To this day, Justine associates all of these happy and fun memories with her parents’ famous melon juice. For as long as she can remember, making the melon juice has always been a team effort amongst her parents.

“It was like team work between my parents,” Justine said reminiscing. “It was their thing. Sometimes if my mom was at work, my dad would make it himself, but for the most part I always think of them together. And then my sister and I would… you know… enjoy the fruits of their labor,” she laughed.

When the pandemic and Shelter in Place orders hit, Justine, like many others, saw small businesses pop up from left and right. She described it as a new age – a Renaissance. She was thoroughly inspired by all the people she saw starting up their own business ventures and running with their ideas. Justine was in awe, she wondered how much courage it took these small business owners to pursue their passion projects and side hustles. She admired how brave they were to not care about the judgements of others and stepping out of their comfort zones. Justine wondered if she would ever have that kind of courage to go after a business venture for herself.

It wasn’t until her little sister started her jewelry business that Justine thought, “Maybe I can start a side hustle too.” Her little sister, without knowing it, was the push that Justine needed to dip her toe in the entrepreneur world. After all, if not during a pandemic – where she had more free time than she’s had in years – then when? COVID-19 pushed Justine to start Melonaire Juice, even though she was very anxious about the whole thing. Still, she wanted to spend her time in quarantine doing something productive, that she enjoyed, and that could make her some extra income on the side.

Justine got the idea to use her parents’ cantaloupe juice recipe since it was always a success anywhere they brought it. She remembered all the good memories that the melon juice reminded her of, and wanted to spread that same happiness to those around her. During the summer time, she asked her parents how they would feel if she used their melon juice recipe and started selling it to people outside of their circle. After all, they only shared it with family and those that turned into family, like her sister’s volleyball team. They threw that ball right back in her court and told her they would support her if she chose to do it. It was her mom that hinted closer to yes and mentioned that maybe it was a good idea because the weather was nice and still warm in the Bay Area. Justine was happy that her parents were on board with her idea, and she was excited to include them in the next steps – like designing a logo, naming the business, and how to advertise.

In fact, that was Justine’s favorite part of the process – getting it all started and deciding the aesthetics of her business. She is all about the vision, and was excited to use her creativity and bring her visions to life. Justine bounced back name ideas with her best friends and parents, and Melonaire Juice was the winner. Finally having a name for her small business made it all the more real. She teamed up with my little sister to create her logo, tweaking her ideas and tailoring them to her liking. Justine would send the progress logo photos to her parents every time she got an update. It was very important to her to keep her parents in the loop because she felt so grateful that they had her back and approved of her using their “recipe.” She wanted to do right by them and include them in the process.

Once Justine had her official Melonaire Juice logo, she was motivated to figure out the packaging. Packaging was very important to Justine because she knew she would have to take product photos to advertise the cantaloupe juice. Being a person with an artistic eye, she already had visions of what kind of shots she wanted to post to promote it. Justine’s goal was to have everything – from the logo, to the packaging, to the photos, to the color schemes on Instagram – be visually pleasing. The colors she used for the logo and Instagram page were purposely picked to have the viewer associate Melonaire Juice with warm weather, being a refreshing drink, being outside in the sun, and to have a tropical theme. Everything started coming together, but Justine’s doubts quickly took over her mind. On top of that, she was on a time clock, was she going to drop the melon juice while it was still summer time, or would she talk herself out of it and would have to wait until after winter passed?

The creating process was Justine’s favorite part of starting her small business. But in the back of her mind she always had doubts about what she was doing. Justine would try to distract herself by just pushing on to the next step to get her business on its feet. But when everything was complete and she had no more steps to take other than publicly announcing a pre-order date, her self-doubt was more amplified than ever. Justine describes herself as a very anxious person, and she went through every scenario possible on why people wouldn’t buy from her. She went back on forth on whether opening up Melonaire Juice was a good business move or not. It was a battle between Justine vs. Justine, and she either had to fight for her small business, or fall victim to the self-negative talk she fed herself. She had no choice but to confront each question of doubt head on, and convince herself that her melon juice was worth a shot. She wanted to make sure that her product stood out, and got discouraged with the idea that people wouldn’t give her melon juice a try because they could easily get something similar at a local taqueria. But she has never seen the Filipino version of agua fresca, especially a cantaloupe version served with the toppings her family recipe offered.

“I would ask myself: what makes me different, and what makes this product different?” Justine said replaying her train of thought at the time. She remembers all the questions she would ask herself, “Are people even going to buy it? What if only my friends buy it? Would it be able to travel word of mouth?”

Every time she had these doubts, she would circle back with her best friends, family, and boyfriend. Justine is grateful for the contribution they had in getting Melonaire Juice up and running. No one discouraged her more than herself. Her support system around her encouraged her to keep going and follow through to see where she could take Melonaire Juice. Justine’s boyfriend, Matt, was very supportive from the beginning and really pushed for Justine to sell her melon juice. Matt is African American, and Justine always wondered if people outside of the Filipino culture would think the melon juice, shredded cantaloupe, and square jellies was a weird combo, but he loved it. He also brought some of the juice for his family to try and they loved it as well. It brought Justine comfort knowing that other people that didn’t grow up on the drink enjoyed it and encouraged her to sell it to the public.

“I know ultimately I have the last word, but for the type of person I am and how anxious I can get, I can’t stress enough how grateful I am to have my loved ones support me,” Justine said humbly.

So, after a lot of back and forth, Justine decided to launch Melonaire Juice and drop a pre-order date. She began advertising her juice on social media, using the photos she previously took at a park. The photo shows the mason jar dripping with cold streaks of water, the orange tint of the juice pairing well against the blue logo. This photo screamed “refreshing,” and as the Bay Area went through a heatwave, it definitely caught people’s eye and attention. Justine’s closest friends shared her content on Instagram, helping spread the word that she was selling cantaloupe juice. Even though her friend group is pretty tight knit and they were each other’s main crew, each friend still had other friends and followers that could branch out the business. She was happy that just a simple post share on their stories could bring in friends of friends.

When Justine dropped the pre-order date, she anxiously waited to see if people would reach out and order. She admits that she set the bar very low for herself because she didn’t want to be disappointed, knowing that this would be her first go around with only her friends knowing and sharing her content. She expected things to be slow initially because everything would be by word of mouth. Justine thought that if she could sell 10 jars on her launch date, she would be very grateful. To her surprise, she exceeded that number by a great deal. Justine couldn’t believe it, and saying she was grateful for the overwhelming support she got from her friends and family was an understatement. She made her round of drop off’s that weekend, thanking everyone she knew personally, with a mask on and some distance, of course. Her orders from her first launch were mostly close friends and family, still, she knew that it could get bigger because each person posted it on their social media after receiving the juice. Little did she know, it was just a matter of time before she would get other customer traffic through her original customers.

After her first launch, Justine eagerly prepared herself for the second drop. To her surprise, she hit a road block she never expected to come by. Justine prepared herself for the change in numbers of people buying, knowing some weeks would be better than others, she prepared herself for people being late and not picking up their order due to schedule conflicts, she even prepared her kitchen and fridge situation, knowing it would get really crowded around pick up weekends. What she didn’t prepare for was a nationwide mason jar shortage one week after her first drop. Justine was baffled – a nationwide mason jar shortage?! She didn’t even know that could be a thing. But it was, and this was her new reality. Due to COVID, everyone was buying mason jars to pickle different items, and suddenly the once ready available mason jar was a hard item to come by. Justine went to different stores across the Bay Area, searching high and low on the internet, and ultimately deciding that she would most likely have to look for another container to house her melon juice.

It was a set back that Justine was really sad about. After all, she is the aesthetic queen. She had a vision for how her product would be packaged, and the second week of orders, that all had to change. She found herself scrambling to find a good alternative. At first, she thought about telling her customers that they can bring their own mason jars for her to fill, but that idea was quickly thrown out because of COVID. Justine wanted to make sure that she was keeping herself and other customers safe. Justine ended up settling for heavy duty deli containers, because it was about the same size as a mason jar, and could still be used after the drink was done. She laughed at the idea that her customers could get a 2 in 1 deal – Melonaire Juice and free tupperware. The packaging was a small hiccup that Justine had to get around, but once she found an alternative, she was back on social media advertising her next drop. She reassured her customers that the packaging changed due to a nationwide mason jar shortage, but the melon juice was still the same great taste.

With the container situation solved, Justine continued to promote Melonaire Juice. Her small business was doing well for being new and just starting up. Justine even started to get orders from people she didn’t know personally, proving that the Instagram promoting, with the help of her friends, was working. Still, she would get so anxious when she would post on her page saying she was taking pre-orders. It was a constant high and low feeling. Justine would be anxious to announce her next drop, and would fear that nobody would order. Once she would get some orders in, she would feel relieved and could finally breathe again. But that anxious dread would always return the next drop after, a cycle that kept repeating, putting her on a rollercoaster of anxiety. Because of this, she would try to prepare herself for orders declining and fluctuating depending on the weather, so she wouldn’t get disappointed.

Another road block she encountered was the pick up situation. Meloniare Juice offered pick up and drop off options to their customers. As Melonaire Juice reached customers that Justine didn’t know personally, she got a little concerned with giving out her address to strangers. Her mom felt the same way, and didn’t want others to know where they lived. Luckily, Justine’s house is close to a well-known park, and she would do pick ups from that location if she didn’t know a customer too well. Still, she is grateful for all the customers that she has had that she didn’t know personally, it’s just a matter of privacy and making her parents feel more comfortable with the business.

With the drops that she has done, she has found a routine that works for her and her schedule. Justine takes pride in giving her customers the freshest products, so she has a very particular system that she follows to ensure her customers are getting Melonaire Juice at its best. She will head to the store a day or two before pick up day, and carefully picks out the ripest cantaloupes available. And she always comes with the intent to be on the safe side, purchasing more in case any last minute orders come in. She does all the prep work the day of pick ups, and starts about 2 hours before the first pick up is scheduled, this way, the juice isn’t sitting in the fridge over night. The night before, Justine clears out her fridge, to make sure that there is enough room for all of her orders. And the heavy duty deli containers have proved to help with the space issue since they can be stacked on top of each other. Once Justine has all of the orders done, she stores them in the fridge, but switches them to the freezer the last 15-20 minutes before pick up so they are super chilled and ready to devour on a hot day. Justine provides a plastic for so all of that shredded cantaloupe and jellies don’t go to waste.

Justine likes to prep all orders the day of and hours before pick up so the cantaloupe is at its freshest. She does this so her customers can enjoy Melonaire Juice longer. It lasts in the fridge for about 3-4 days, and some customers have even reached out saying it was still good after 5 days. Still, she recommends that the melon juice be consumed within the first 3 days to get the freshest taste. The heavy duty deli containers definitely gives Justine the luxury to give Melonaire Juice in generous servings, so it will last more than 1 sitting. Especially on warm days, it is the perfect chilled snack to come home to.

But as time pushed on and the weather started changing, an ice cold refreshing juice wasn’t in high demand anymore. Justine had planned for this, and also worried about it before launching. She knew once Daly City and the Bay Area’s notorious fog and cold weather came around, that her small business would be affected. Melon juice is associated with warm weather, outdoor gatherings, and the summer time, her predictions were true, and she saw that less people were putting in orders as the fall came around. Cantaloupes were also going out of season, and even though they are sold year round, they are at their peak of flavor from June – August. Justine was hesitant on what to do next with Melonaire Juice.

“Since it was my first time starting a business, especially as a side hustle, I was kind of just feeling things out and seeing how people reacted to it,” Justine said. “But when I noticed that the weather had an effect on sales and also knowing it’s not really melon season, I was weighing out the pros and cons to seeing if I should take a break or not. I didn’t really have a plan to sell year round. I guess ideally that’s what I would want, but I also don’t mind taking a little break.”

Still, Justine was hesitant to go on a little hiatus. She didn’t want people to forget about Melonaire Juice since she wouldn’t be promoting it and posting about it as much. She knew that going on a break would likely be the case when fall and winter came, but she didn’t have a set plan on what to do. She didn’t want to lose engagement with followers and customers if she wasn’t selling. But ultimately, Justine made the decision to take a break and open up Melonaire Juice again when the weather permitted. It also gave her more time to brainstorm more ideas for her small business.

On her hiatus, Melonaire Juice did their first catering gig at Justine’s best friend’s COVID safe baby shower. The mama-to-be really wanted melon juice at her baby shower since everyone else would be turning up with alcohol. Justine was thrilled that her best friend wanted Melonaire Juice to cater, and wanted to fulfill her best friends wants and needs since a COVID baby shower with few friends wasn’t the ideal plan for a first time mom. The melon juice was a hit at the party, and guests started to pair it with their alcohol. Many people commented that the sweet cantaloupe juice was a great chase to go with their alcoholic beverage. This discovery gave Justine more ideas on how to promote her melon juice, and opened the doors to more opportunities aside from personal individual sized packaging. Since then, Justine has been thinking of the catering route for parties, events, and other social gatherings.

Justine’s goal for Melonaire Juice is to continue to grow the business. Since discovering that the melon juice pairs well with alcohol from the COVID safe baby shower, she has been entertaining the idea of catering once COVID calms down and more parties and gatherings are taking place. She still has to figure out small things like the container which she will transport the melon juice in for parties, but she’s excited to see what Melonaire Juice will evolve into in 2021. She also wants to experiment with pop-up sales at local parks when the weather permits. Justine’s goal is to open Melonaire Juice back up at the end of February, when warmer weather is expected to make its appearance back in the Bay Area. Customers can expect to see Justine and her famous cantaloupe juice at packed parks like Dolores Park, Gellert Park, and other picnic areas.

Justine’s advice to other small business owners is to be open to the journey. She knows it’s a lot easier said than done from experience, but try not to focus on worrying too much about the outcome. She explains that starting your own business should be fun, and it’ll be something you’re proud of once you push yourself out of your comfort zone. Speaking up about your small business will help get the word around that you are selling and advertising a certain product. If those closest to you don’t know about your small business, how will others hear about it? Also, asking close friends and family to share and repost your content will really help bring in new customers.

Justine decided to start Melonaire Juice during Shelter in Place, a time where she, and many others, struggled with finding something that kept them occupied and brought them joy. COVID slowed down a lot of people’s work, and being cooped up in the house with restrictions was very gloomy. Justine always had the entrepreneurial mindset, but could never find the time to take it seriously because of her busy schedule. Suddenly, COVID gave her the opportunity to test the waters with a business venture she had given much thought to, but never thought of pursuing. She loves that she gets to pass on her family recipe that has brought her so much joy over the years. And even though she plans on having different variations and experimenting with flavors and toppings, she is content knowing that Melonaire Juice was inspired by the fun memories associated with her parents’ original melon juice.

“My work slowed down,” Justine said remembering how COVID and the Shelter in Place disrupted her life. “It gave me something else to do, focus on, put my energy into, and grow it into something I’m passionate about. And I’m excited for people to try it… Plus there’s also the emotional attachment to it, knowing it’s based off my parents’ recipe… I had the opportunity to put out a food item that brought my family together and would start conversations when they would bring it to events where there were people who weren’t familiar with this Filipino food. And also just rep the Filipino culture, I think that’s really dope.”

Kapwa Baking Company

January 18, 2021January 18, 2021 Marinelle CabilloLeave a comment

Faye remembers it fondly – using a big fork to mash all the ripe bananas that were in a huge white plastic bowl her mom handed her. Smashing the bananas was Faye’s special job every time they made banana bread, and she was happy to do it. Her mother would eyeball the recipe, adding a splash of milk, mixing in flour and sugar, and somehow getting it perfect every time. Making banana bread with her mom are the earliest memories Faye has of baking. And now with her own children, Faye has passed down the banana smashing torch to them – remembering how excited she would get to help her mom in the kitchen.

Growing up, she had always watched both of her Lolas cooking, and her parents were pretty nifty in the kitchen as well. Faye has always felt like baking was always in the “background” of her life, and didn’t realize at the time how much baking meant to her. With time, Faye saw it clearly – baking was her passion that lit a fire in her soul. With the help of her husband, Ryan, and COVID, Kapwa Baking Co. was born. And now, Faye and Ryan are serving classic Filipino desserts, selling out almost every time, while balancing their full-time jobs and raising their 3 children.

It has been a journey to get Kapwa Baking Co. to where it is today. The business was formerly known as Bake Me Happy SF, but with the help of COVID, it took on a new look, menu, and name in 2020. Faye shares her small business’ story, but Kapwa Baking Co. is so much more than a business to her. It has been her dream for years, and her and her husband are finally laying down the foundation of their business. Her goal is still the same – to one day have a café or bakery where she serves her regulars their usuals, a place where the community can gather and enjoy her delicious food. This is why she named her business “Kapwa,” the Tagalog meaning for “community / neighbor.” She was 9 years old when she left the Philippines for the US, and the desserts she offers are some of her favorites that remind her of home.

“My family moved here when I was 9, so I was still pretty young,” Faye said. “But I was old enough to have some concrete memories from the time time I spent there. I admit, a lot of my memories revolve around food haha!”

Ironically, the baking dessert connoisseur’s dream growing up was to be a dentist. Faye’s mom had a dental practice in the Philippines, and for as long as she could remember, she wanted to be just like her mom. Faye wanted to make that dream come true, so she went to college to pursue being a dentist. At the time, she didn’t even think twice about baking and owning a business. She continued with her studies, but found herself spending every break – before and after school – in the Culinary Department’s library. Every time Faye stepped foot in a bookstore, she would go straight to the cookbook section. She wanted to learn more about everything and anything related to desserts and baking. And when she wasn’t reading about food and baking, she was watching it on the Food Network.

Faye knew that she probably loved baking more than the average person, but didn’t give it much thought, other than being a hobby she really enjoyed. Baking was a stress reliever for her during her high school and college days. Faye would bake cookies pretty consistently, and just give them away to her classmates in college. When she started becoming aware of her new found passion in baking, she still continued with her original plan – she never switched her major to pursue the culinary arts. Faye has no formal culinary or baking training – everything she has learned has been through cookbooks, Food Network shows, other cooking channels she would religiously keep up with on YouTube, and of course, trial and error. She is 100% self-taught and humbly acknowledges that she is learning new techniques and information everyday.

“I never really looked at the underlying interest I had in sweets and desserts,” Faye said reminiscing on her college days. “I spent a good chunk of my college life working towards a career that I thought was my dream. In the end, I finally realized that baking and creating fed my soul and that it was what I was most passionate about.”

So, Faye fed that passion when she could. She felt as though baking and creating desserts was just the natural path for her to take. Her very first official “order” came from her dad. He ordered a Shako chocolate cake. If you look it up, a Shako is a cylinder shaped military hat that has embellishments and pompoms and feathers coming out of the top. Faye’s dad took her to get all of her materials to make the Shako cake, and she felt a little overwhelmed. At that point, she had only worked with American buttercream. In the end, she completed the chocolate Shako cake – decorated with fondant, a Styrofoam feather pompom decorated with royal icing, and edible gold dust for the embellishments. This tough first order of hers really opened her eyes to all the different mediums she could use in her dessert making. She started researching all the different ways she could use edible decorations and mediums.

From there, Faye started baking cakes for her friends and family’s birthdays or for special occasions. And usually she would give the cake as a gift. With time, she started experimenting with cake pops, personalized sugar cookies, macarons, and other small desserts. Faye jokes that the time she spent in the Culinary Department’s library finally came in handy! But it wasn’t until she had her son that her business started to slowly take form, about 8 years ago. This is when dessert tables started to gain popularity for being the highlight of parties.

When Faye’s son had his 1st birthday, she wasn’t working at the time. They couldn’t really afford to pay someone to make the anticipated dessert table, so Faye put her baking skills to the test and made all the desserts herself. Friends started to ask about all the desserts that were at the party, so Faye gladly started to take orders. A couple years later, Faye and Ryan welcomed their daughter into the world, and that’s really when the ball started rolling. They started their first small business, Bake Me Happy SF, where Faye catered desserts for birthdays, parties, showers, weddings, and any occasion that required treats.

Kapwa Baking Co. has been an idea that Faye and Ryan sat on for some time, but never pursued. It wasn’t until they took a trip to Portland 3 years ago that re-sparked their interest in having a small business that they could one day have a physical location for. When they were in Portland, they were inspired by all the mom and pop shops that they saw. Still, Bake Me Happy SF was doing well, and they were content with what they were doing for the time being. That all changed when COVID hit. When one business fell through the cracks, another business was born.

Faye admits that COVID and the Shelter in Place orders were the catalyst for starting up Kapwa Baking Co. It was the push that the needed since a lot of events that Bake Me Happy SF had were canceled due to the pandemic. Faye and Ryan had no choice but to pivot their business. That’s when the couple decided that Bake Me Happy SF would change into Kapwa Baking Co. Faye closed down Bake Me Happy SF ‘s websites and Instagram account since she was no longer going to offer the same desserts as she used to. Faye was very hesitant when they were going to launch Kapwa Baking Co. because she didn’t know how her followers would receive it. Her dessert menu was completely new – serving classic Filipino desserts, and some with a new twist, like her Pastillas Milk Jams. Since these were products that were different from what Bake Me Happy SF was originally known for, there were some doubts about how successful the new menu and business would be.

“The first week of our launch, I was fully prepared to only receive 1 or 2 orders from family members because our first product was something completely new,” Faye said.

To their surprise, Kapwa Baking Co. launched successfully! They have only been in business for about 6.5 months, but have already received so much success and support. They consistently sell out of their items, and can get booked pretty quickly. The max amount of orders that Kapwa Baking Co. can take each week varies based on Faye’s work schedule. She works as an administrative assistant at an elementary school, and even though there are no kids present because of the pandemic, COVID has made the job more demanding. There are weeks where they sell out pretty quickly, and that can be due to the limited orders they can accommodate, and then there are weeks where they can take a lot more orders because her work load isn’t as bad. It really all depends from week to week.

Kapwa Baking Co.‘s menu includes: Pastillas Milk Jams, Ube Monster Bread Pudding, Ube Cheesecake Fudge Brownies, Ube White Chocolate Cookies, Cookies and Cream Bread Pudding, and their most popular item – the good ‘ol classic Pastillas. Pastillas are a milky sweet candy that’s very popular in the Philippines. The recipe Faye uses is the same recipe her sister taught her over 10 years ago. When her customers drive by to pick up their orders, their pastillas are soft and fresh. Around the holidays, Faye was selling out of their milk jams because people were buying them to give as gifts. And usually one person will order on behalf of other people like their coworkers, family, and friends, and Kapwa Baking Co. will be greeted with a hefty order. This isn’t something Faye and Ryan complain about, though. They are just happy and grateful that their products sell out and that a lot of people enjoy them.

It’s definitely a blessing to have your products be so popular and selling out very often. Because of the business’ success, Faye and Ryan are still trying to find the middle ground of balancing Kapwa Baking Co. , their 9-5 jobs, and spending time with their 3 children. COVID has brought its own level of craziness to her full-time job, so Faye does all the work for Kapwa Baking Co. after hours. It is chaotic to say the least, but Faye thanks Ryan for having her back, because without him she wouldn’t be able to manage it all. Their daughter has commented on how busy her parents have been, and how they aren’t spending as much time together. Because of this comment, Faye has made a point to have “break” weeks where they don’t take any orders so they can have quality time with their children. Thankfully, her two eldest children are very helpful and self-sufficient, and love to help their youngest sibling, so when it is time to get down to business, all hands are on deck.

And that is exactly what is needed on baking days. That is the most chaotic time of the week – when it’s time to make and bake all the orders that came through. Faye does prep work throughout the week, like measuring out ingredients, prepping packaging, and tiny steps that can be done ahead of time. But all the baking and food preparation are done the night before the pick ups / deliveries. It may get crazy, but Faye does it to make sure that her customers have the freshest products from their company. Faye handles all the bookings, communications, and baking, while her husband, Ryan, handles the packaging aesthetic and deliveries. They have been meaning to find a time where they can have official “business meetings” between the two, but haven’t had the time to pencil that in permanently yet. For now, the flow and balance that they have now is working well.

There are days when Faye feels discouraged, exhausted, and like there aren’t enough hours in the day, but it has never gotten to the point where she feels like throwing in the towel. Faye admits that there have been a handful of nights where there were some tears and a lot of frustration because things didn’t go as planned. She deals with it by letting herself feel the emotions, but letting it go after. Faye knows that for the time being, she has to hustle to get Kapwa Baking Co. to where they want it to be. There are days where her full-time job drains her and she is overwhelmed with her “to do” list, but she knows that this business has been her dream for a long time, so she has to push through those difficult days. This mentality is part of the reason why Kapwa Baking Co. is so successful.

Faye has also been successful when advertising her small business online. When they were planning to launch Kapwa Baking Co., Faye made an Instagram and Facebook account for the business. They have gained a lot of their followers through friends and family sharing their page and posts. Faye recognizes that this is why Kapwa Baking Co. has been so successful – because of the support of friends, family, and customers sharing their content online. Faye makes it a point to add a personal touch to what she posts on the business’ Instagram and Facebook page because she doesn’t want to just post their menus from week to week. She tries to switch it up and have that personal connection with those who interact with the business page.

The positive feedback that they have been getting from customers and those around them is what surprised the couple the most. The support that they get from other small businesses is very heartwarming and encouraging. That’s why Faye’s advice for other small business owners is to support one another. This builds connections and awareness of other small businesses, especially during a time where small businesses are most at risk. She believes that supporting other small businesses will shed light on what’s important – raising up the community, her “Kapwa.”

“We are also looking forward to working with many many other small businesses and doing our part in raising our kapwa business owners up,” Faye explained as she went into collabing with other businesses.

When Bake Me Happy SF turned into Kapwa Baking Co., they revamped their whole menu. Faye was inspired by her favorite desserts and foods that she ate when she was a kid living in the Philippines. Their very first product, Pastillas Milk Jams, were inspired by her favorite candy – pastillas. Instead of having the pastillas in candy / solid form, the Milk Jam can be served on top of bread, ice cream, or even by itself! Faye and Ryan do a lot of experimenting with flavors and testing their recipes. Taste testing is Ryan’s primary job, and though they let their kids in on the tasting fun, they are aware that anything sweet is good to them! So, they will sometimes ask friends and family to taste their new treats. For now, their dessert menu is centered around them taking their own spin on traditional Filipino desserts and food.

Faye laughs and says she wants her customers to know that she is “extremely shy and awkward.” She wonders if people at curbside pickup notice how “awkward” she can be, but wants people to know that despite her shy demeanor, she loves to meet new people! A lot of their customers are friends, or friends of friends, or somehow know a mutual connection, and Faye enjoys building friendships with those who buy from Kapwa Baking Co. There are times where she is very hard on herself, and is working on celebrating her own victories, since she loves to celebrate others’ victories.

Their goal for 2021 is to partner with more local businesses and possibly expand to Farmer’s Markets. Faye wants to dedicate more time to Kapwa Baking Co. so she can consistently take more orders. They are really hoping that opening a physical location will be in their cards somewhere down the line. It has been Faye and Ryan’s dream to one day open up a brick and mortar for their small business, and that’s where the conversation always leads to when they talk about their dreams and goals. Faye loves that she has her husband’s support through it all. She describes him as her #1 supporter, business partner, and all around helper. This is their dream, their goals are aligned, and they are keeping their eyes on the end goal.

“That’s always what it came down to – to own a place where people can come together, share their talents, and enjoy our treats,” Faye said. “A place where people came in as strangers and left as family, where we would know our customers by name and serve them their ‘usuals.’ We wanted a place where we could feature other small businesses and their hustles, hold open mics and art shows for local musicians and artists. Hence the name we chose… Kapwa.”

Love Your Choices

November 17, 2020November 20, 2020 Marinelle Cabillo2 Comments

I snapped this photo when I was walking to the grocery store a few weeks back. Everytime I see artwork, a sign, a quote, or anything on the street that speaks to me, I take a picture of it. I always know that somehow, it’ll be used one day for one of my blog posts. This sign was no different, except this time it was very relevant to my current situation. I’ve been meaning to write about this topic for a while, but never found the words for it.

A great theme for 2020 in my personal life has been change, growth, and being “confident in my choices.” I put that in quotes because sometimes I wasn’t even close to being confident in my choices, but I had to front like I was because the slightest inclination of doubt would turn into others, or even myself, talking me out of a decision. That was probably the hardest part about deciding to move – being so doubtful and scared, but not being able to talk to certain people about my doubts because I knew they’d just try to sway me in their favor. All out of love, of course, but not really taking into mind the opportunity to grow and learn.

Growing up, I was taught that whatever I do is a reflection of my parents. How I act and what my life choices are is because of how my parents raised me. And that always annoyed me. I didn’t understand the root of its importance. “Who cares,” was my response to everything. I’ve had the rebel mindset since a young age. When I was growing up, I didn’t care what people thought, I didn’t care if I was looked at as the “bad” kid, I didn’t care that I had the mouth of a sailor. That’s probably also because as a kid, there’s not much I could fuck up and make my parents / family look bad. I mean, I got good grades, made the honor roll, and I wasn’t doing anything illegal.

It wasn’t until I reached young adulthood that this took on a whole new meaning. Who I dated, what crowd I hung around with, whether I went to college or not, if I was married or not, what I posted online, all reflected back on my family and parents. This is something that I have talked extensively with close family members and friends – how the Filipino culture really values how others see them. To an extent, I get it – the need to look like everyone in your family has it together and is successful. I mean, who doesn’t want to be seen as successful and always making the right moves? But these fears of worrying about what others will think is really detrimental to young adults who are trying to get the gears turning for their own life.

“What will your _______ (insert the name of a prominent family member / or whole family as a whole) think?!”

“What will people think of you?!”

“How does that make us look?!”

These are phrases that so many Filipinos have heard from their elders.

This is something that I still struggle with. Because at the end of the day, I don’t care what other people say about how I live my life, but I do care that my parents care. And that’s where it gets conflicting. I find myself trying to do what I want to do in my life, but do it the “right way.” I find myself trying to find loopholes and justify my actions like, “well it’s okay if I move in with my boyfriend who I’ve been with for over 5 years because eventually we’ll get married, so it’s okay. And others should understand that.” But why do others have to understand that? They don’t need to understand anything. Especially choices that don’t concern them or put anyone in harm’s way.

“What will people think and say?” It’s so generalized. Who are these people I should be concerned about? And why should I care what they think about me? It’s ironic, because I was taught to not care what people think about me, in terms of classmates and peers. Oh, you’re embarrassed that you have on Payless shoes? Who cares, you shouldn’t care what people think about your material things. Oh, you’re insecure about going out in your pajamas? Who cares, nobody’s going to see you, and if they do, so what? Oh, you want to drop out of college and pursue music? What will your aunties think?! Of course, the last is a fake scenario, but you get the jist.

And even if it is not generalized and there’s a specific family member, or family friend that your elders are trippin’ about, why does it matter? I feel like there’s such a generational gap, where our elders feel the need to uphold an image of the family, or themselves. And I get it. But at the same time I think it’s so dumb and pointless. Especially if you have to tiptoe around certain people with your life choices – life choices that aren’t even bad, but that some people don’t agree with. All the while, people should just mind their business and not really care what others are choosing to do with their lives. If you don’t agree with a choice, just don’t make that choice for yourself and move along.

Choose your love. Love your choices.

This came to me at a time where I was very conflicted and needed that reminder. Sometimes in life it feels like you have to choose between pleasing those around you or choosing yourself. And is it worth keeping the peace while you are in conflict with yourself? Sometimes you have to remind yourself that you are in control of your life. And people – whether that be family members, peers, friends – will talk regardless. So what is the point of changing the route of your life to please others? I’m glad that I have taken the road less traveled by, in terms of being traditional and abiding by standards. But sometimes it’s really hard.

I find this quote relevant to other parts in my life – like who I choose to be around, hangout with, and give access to the “real me.” And I shouldn’t be apologetic for distancing myself from people or situations that disturb my inner peace just to keep the outer peace and external noise at bay. This year has been the year in realizing that I don’t have to react to some situations anymore. I can just remove myself, keep a mental note, and keep it moving. It sounds very detached, but that’s life. Can’t stop the show for nobody, the show must go on. Especially being at the age I’m at now, I got more important things to worry about, like how I’m almost 26 and getting the boot on health insurance soon. I don’t have time for petty drama, hear say, gossip, or things that don’t concern me.

I choose me. Even if sometimes it’s hard to do. I try to front like choosing me is an easy decision, but it does stir some feelings inside of me sometimes. At the end of the day, I want to please my parents, their opinion of how I live my life matters to me, but they also understand that I have my own life and need to make decisions for myself. I don’t care about the extra noise of others who haven’t raised me. As long as my parents are content with my choices and trust me to make the right choices, that’s all that matters. Luckily, my parents know that at the end of the day, it’s my life and I have to live with the decisions I choose to make. So they’ll give their 2 cents, but will support me in what I choose. I think that’s a beautiful thing. To know that they still come from the generation that “cares” about what others may say, but still give their silent blessing for me to do as I please.

Choose your love. Love your choices.

So much easier to read than to live by. Choosing my peace is more important that upholding an image of myself for the sake of family or for family image. Being confident in my life choices and what direction I choose to take in this life is something I still need to work on. I need to love my choices and know that I chose it for a reason.

Filipino American History Month

October 20, 2020October 20, 2020 Marinelle CabilloLeave a comment

Daly City / San Francisco born and raised. Daly City, California, is known for the huge Filipino presence. People joke around that Daly City is basically “Little Manila.” I was fortunate enough to grow up in an area that is so culturally diverse, but also, had people that had the same background and traditions as myself. I know that a few hours out of the Bay Area in either direction is a totally different story. So I didn’t realize until my early 20’s how lucky I was to grow up here. I know there are a lot of people that have stories about being some of the only Asians at their high school and feeling the need to conform to those around them, which usually meant acting more white.

Of course, when I was younger, I was unaware of how fortunate I was to live in an area where some people have the same features as me, speak the same 2nd language as me, and have similar traditions as my family. At the time, all of this was my normal reality. I went to a Catholic school that highlighted a Filipino-Chinese Saint, Lorenzo Ruiz, every year. And everytime September rolled around, we would have San Lorenzo Ruiz’s mass during school hours. I would feel such a sense of pride. Mr. Mills’ class always “hosted” that mass, and I remember since Kindergarten going to the mass every year.

One student would recite sentence by sentence Lorenzo Ruiz’s story in English, and another student would translate that sentence in Tagalog. I can still remember the script: “Lorenzo Ruiz, our first martyr.” “Lorenzo Ruiz, una naming martir…” There was a specific song we sang at the mass that was entirely in Tagalog. I couldn’t understand the whole song, but I could understand majority of it. This was my “normal” growing up. Celebrating a Filipino Saint, for example, was “normal,” but now I look back and realize it’s because we had such a big Filipino community in the Bay Area. And I took so much pride in it. I was so proud.

When I was in 5th grade I was finally in Mr. Mills’ class. I was excited because I knew that I had the chance to play a role in the mass since he hosted it every year. When Mr. Mills started to ask for volunteers, my hand was one of the first to shoot up in the air. I wanted to be a part of San Lorenzo Ruiz’s mass so bad. The mass highlighted Filipinos and our language, and I wanted to be involved. Luckily, Mr.Mills picked me to have a part in the mass. I was going to be reading the English translation of Ruiz’s story. I was so excited because it was something I had watched for years from the church pews, but now, I’d be the one presenting it.

I practiced every night with my lines. The mass was going to be in front of the whole school, definitely more than 600 people. We would practice in the church, and I would have the microphone. I was known for being a loud mouth, which is probably why I was picked to read and have the role. Mr. Mills would always tell us, “Project your voice. Enunciate!” I could probably use my regular voice and people in the church could hear me without a microphone, so I was solid. I remember the day of the mass, I started to get stage fright. I looked out into the crowd and saw all eyes on me, as Ivan and I stood infront of the whole school. We told Lorenzo Ruiz’s story in English and in Tagalog, and after, I felt such a sense of pride that I got to be a part of something that highlighted my people.

Even though I grew up in a place where there were a lot of Filipinos, I still didn’t understand why nobody on TV looked like me. I would get excited watching shows that had an Asian person, and it was even more heart eyes if I knew they were Filipino as well. It was to the point where my sisters and I would say things like, “Look, an Asian!” “Do you think they’re Filipino?” “I bet maybe they’re half,” when we would see an Asian on TV. So even though I came from an area that was very Filipino/ Asian dense, I knew from a young age that Asians were not being represented on the TV screens. From Manny Pacquiao, to Shay Mitchell, to Apl.de.ap, to Jokoy, to Jasmine Trias on American Idol, once we caught wind of them being Filipino, we rode hard for them. On Balitang America, the Filipino news station that broadcasted American news through the Filipino lens, they would feature any Filipino making a name for us in America. From the music industry, to entertainment, to education.

I feel like Filipinos are very proud of other Filipinos who “make it.” Even if they have a small following, just claiming their Filipino heritage will have other Filipinos rep them. I even remember going on Shay Mitchell’s Ask back in the day and asking if she was really half Filipino. She actually responded and confirmed that she was in fact half Filipina. It made me so proud that an actress that I looked up to was representing us on the screen. I even recall reading interviews where Shay talked about growing up in an area that was mostly white, and being biracial had her feeling left out. Seeing people that look like me on the screen was important growing up. I was the kind of kid that literally set a “Filipino For Lyfe” themed MySpace background. Jokoy described seeing other Filipinos on TV as motivation to go for his dreams and make it as well.

When I got to high school the history books just touched on Filipino American history oh so briefly. I used to skim through the history books in middle school and see where Filipinos or the Philippines was ever brought up. It wouldn’t be much. High school was a weird time. Going to a high school in Daly City meant that there were gonna be a lot of Filipinos. It wasn’t always the case, but sometimes there would be snarky comments (sometimes from people I was even cool with) complaining about how the whole school is mostly Filipino / Asian. Being Asian or Filipino in Daly City didn’t make you special. You were just like everybody else. Which I saw was a good thing when I was younger. But then I hit my teen years and wanted to be different, I didn’t want to be “like everyone else.”

I wasn’t ashamed to be Filipino, but I wasn’t repping it hard like I used to. Why would I have to rep it if everyone and their mama was Filipino in Daly City anyways? Don’t get me wrong – I still would be happy when I saw a Filipino coming up. But at the same time I wouldn’t plaster “Filipino For Lyfe” as a MySpace background anymore because I thought it was cringe. At this age I was on the prowl for a boyfriend (cringe lyfe), and when people would ask if I would ever get with a Filipino guy, I’d respond in a way that made it seem like “never in a thousand years.” Which I thought was okay, since I’m Filipino too. “What if I find out they’re my cousin or something?!” I would say. Which by the way, isn’t too far fetched, my family on both sides are pretty big.

I would say it wasn’t until I got to SFSU and joined the journalism program did I start to get that sense of pride back again. Suddenly, my whole perspective shifted. I took on the role of “journalist” and was bothered over the fact that a great portion of newsrooms are ran by white people. White men to be exact. The lack of diversity in journalism is what ticked me off. And I wanted to change that. I wanted to represent my people and capture stories of people in my community, and branch out further. Suddenly, that pride was back. But that pride was matched with determination. Determined to make change and actually make a difference. I wasn’t giving people a “voice,” because everyone has a voice. I wanted to be so open and chill that anyone felt like they could open up to me and tell their stories, and describe to me their raw emotions.

Suddenly, I had a mission. I wanted to get more in touch with my culture, the good and the bad. And since being on this journey, I have learned a lot, just by talking to people casually about their own experiences. I started to embrace my Filipino culture with open arms again, like how I did when I was a kid. I didn’t care if I was 1 out of 2 billion Filipinos in the Bay Area. I didn’t care about the “Little Manila” jokes anymore. I wanted to learn more about my people’s history, their stories, their struggles. And I wanted to write it. Not some random journalist who is just trying to bang out another story. I didn’t want someone else to be writing our stories.

Especially being out of school, I have made efforts to try to educate myself on my own. I remember writing a paper in community College about how my dad’s side of the family arrived to America. Just by talking to the members of my own family, I uncovered historic events. My great grandfather was a prisoner of War and survivor of the Bataan Death March. This information I would’ve never known if I didn’t have the school assignment, and if I never asked for the story. I started becoming obsessed with other people’s stories. My whole life I’ve been the talker. And now, I’m taking on the role of listener and teacher.

October is Filipino American history month. Every month, we teach the kids at my school about a new country. This month, I chose the Philippines. Over the years I have seen the Bay Area, but San Francisco is particular, changing. And changing fast. And it’s nice to teach my 1.5 – 2 1/2 year old students about my culture and traditions. One of my students got picked up and told her mom she painted a flag for activity. Her mom asked if she remembered what country’s flag she painted. My student responded with, “Well, it’s where teacher Marinelle’s mom and dad is from.”

I had the right idea when I was in 5th grade, “Filipino For Lyfe.”

Filipinx For Black Lives

June 9, 2020June 9, 2020 Marinelle CabilloLeave a comment

Illustration by: Marielle Cabillo

In the last week and a half, my social media platforms have been flooded by opinions, video footage, and information about the BLM movement. Everyone is getting vocal. Everyone has an opinion. Everyone is posting non-stop. The problem is, everyone thinks their opinion is the right one. Some are willing to hear the opposing side, some are agreeing to disagree, some don’t want to hear it at all.

This whole week my group chats and messages have been blowing up. It seems like everyday, I’m hearing the story about another friend of mine confronting an undercover racist relative or friend on social media / text message. Everyone is fed up. People are done ignoring content on their timeline and just scrolling past because they don’t want to start beef. Nope, those days are gone. Silence has gotten us to this point. As a country, we’re realizing that staying silent isn’t the way. We’re realizing that ignoring undercover racists is doing a lot more damage than we think.

All these killings, protests, video evidence of police brutality are giving people the courage to finally speak up to those they call family or social media friend. I know it’s very tough, but the uncomfortable conversations need to take place. It starts in your household and those around you. That’s how we make change, by keeping the conversation going to educate ourselves, the people around us, who we raise, and who raised us.

I know confronting older family members or acquaintences you know on social media can be difficult for some. We all know that everyone is entitled to their own opinion, so I understand why some people feel on the fence about confronting someone so directly – whether that be commenting on their post, texting, calling, or in person. But the death of George Floyd has really forced everyone to look at the people around them and decide whether they want to tolerate and allow people with differing views to stay in their lives. It sounds a bit dramatic to cut someone off for having a different opinion, but when that opinion is about racism and in turn denies / undermines certain groups of people, we have to really evaluate who we choose to surround ourselves with. And in order to make that decision, the conversations needs to be had with friends and family.

Being from the Bay Area where the Filipino community is very big, it gives me a sense of pride when I see “Filipinx for Black Lives” signs at protests. And I know for a fact that a lot of Filipinx kids are trying to educate their elders and those around them on the Black Lives Matter movement. And this is not something that’s easily done, especially in the Filipino culture. There is a generational divide between first generation Filipinx Americans and their elders. Especially being born and raised in the Bay Area, we are fortunate enough to be surrounded by a diverse community, people from all backgrounds and cultures. We grew up in an environment that allowed us to think freely, accept people’s differences, grow up with friends of different cultures, and live completely different lives than our ancestors.

We literally come from two different worlds. Generally speaking, traditional Filipinx born and raised in the Philippines are pretty conservative. This is where the generations seem to clash. Speaking against a Filipinx elder is seen as complete disrespect. Especially if it isn’t your parents you’re disagreeing with. It casts a bad name on your parents and it takes “who raised you?” to another level. For that reason, many Filipinx children find it hard to oppose their elders and their views. So the cycle continues for Filipinx American children: fighting the urge to speak out, avoiding conflict by ignoring ignorant comments, minding their business because they’re not in the conversation even though they’re ear hustling. Because we know, either from experience or how we were raised, that you should always respect your elders, and sometimes that means never speaking out of turn.

“If you don’t agree with what they’re saying, or maybe what they’re saying is wrong, it’s okay. Just ignore.”

We’ve been taught to ignore. Ignore the ignorance. Ignore the racist views. Ignore out of pocket and unacceptable comments. And if you speak out, you are shamed and seen as disrespectful. It’s a toxic cycle, because it punishes Filipinx Americans for speaking up and having an opinion. We are taught to comply and if you disagree, disagree silently. We are taught that your age is the deciding factor on if your opinion is valid or not. And in turn, basically saying respect comes with age and not earned.

This is the dynamic in a lot of Filipino families. But people shouldn’t get a pass to be racist because they’re older. This closes the door for open conversation and for education to take place. Sometimes conversations aren’t even started because you get the sense that some of these elders are already set in their ways of thinking, and no amount of facts, stats, or common sense can change their minds. So instead, some stay silent because what’s the point of stirring the pot if nobody’s gonna eat it anyways?

The truth is, if you confront an elder Filipinx relative or friend for being racist, they will deny it with all of their being. They are completely oblivious to how their comments, views, and microagressions hurt other people. And when someone responds on the defensive when confronted, it’ll feel like the conversation is going in circles. You can’t force someone to hear you out. Successful conversations only take place when both parties are willing to be open minded. When confronting someone about being racist towards the black community, they may use the excuse that they aren’t racist because they don’t use the “N” word. But there are so many other ways where racism can take root.

And it all stems from self-hate and fear. And that self-hate and fear has been passed down through generations through microagressions. Some traditional conservative Filipinx elders will swear on their graves that they aren’t racist, but when some really stop to think what they were taught when they were younger, there’s no hiding the fact that a lot of what we learned is racist and damaging.

Who you choose as a partner is a big deal in the Filipino culture. I’m pretty sure it’s a big deal in every culture as well, but I can only speak from my own culture. We are taught to look for a successful partner, of the same race preferably so there are cultural similarities, but if not, you better make sure they’re light skinned and rich. Bringing home an African American partner is frowned upon, while bringing home a Caucasian partner is seen as a victory. If your African American partner is successful and making good money, they get less shade points, but you’ll still get the side eye and be the talk of the party behind your back. If you bring home a Caucasian partner, they will be more accepted, and you’ll get looks of approval. A silent “good job” head nod will go around from aunt to uncle. In fact, your relatives will start to awe and woo over your future light skinned children who will *fingers crossed* inherit the “good features” of being white. Also known as, they pray your kid won’t have a Filipino nose.

And that’s an ongoing theme in the Filipino culture. They are so blatantly ashamed of their dark complexion and Filipino features. They have adopted the notion that darker skin is ugly and unwanted, and everyone should strive to be lighter. Lightening soaps and other products are so heavily advertised around the Philippines. They have celebrities swearing by these products, they have doctors on commercials, they have little Filipinx brown kids hating their skin. We are taught from a young age that being dark is something to be ashamed of, it’s something that needs to be “fixed,” while being lighter is the “goal.” But it doesn’t stop at wanting lighter skin. No, this goes deeper than the outside appearance.

Don’t get me wrong, I love my people and I’m proud to be Filipino, don’t get it twisted. I just know that we as a community and as a people are not perfect. There are toxic behaviors and ideals that should not be circulating around anymore. It’s 2020. It’s time to do better, act better, and be better. That being said, a lot of the conservative Filipinx elders try to do just that, in terms of being a model citizen. We as a people work hard, we push ourselves, we try to abide by the rules. Some serve in the military, some go into the police force, some take the route of civil servant. And unfortunately, some believe that their time being served will get them the same perks and treatment as white people. They try their hardest to be model citizens and get the approval of the white man. But the truth is, as a Filipinx in America, you can try as hard as you want to adopt the American culture, try to get their features, act like them, lighten your skin, forget where you came from, but you will never have the same privilege as a white person. We will never be on the same playing field because we are a minority.

We have more in common with our Black and Brown brothers and sisters who are also fighting to be seen as equals. We are all on the same boat, even though some people don’t want to acknowledge it. Instead of tearing our brothers and sisters down, we should link up and put up a united front. Because we are all fighting the same battle. Some groups have it way worse than others, but it is up to us to stand up to the oppressors.

There are some people that genuinely believe that everyone has an equal chance of making it, and that the playing fields are even regardless of your economic background and race. The argument of “if they are not successful, it’s because they chose that life.” Which is somewhat true, but only to an extent. The playing fields are not even, and a lot of systems for people of color, especially black people, is set up so they can fail. And if you can’t see that through which neighborhoods get good school funding, what foods are offered to those who are on a budget, the stats of those incarcerated, I don’t know what to tell you.

Some will argue that this is more of a reason for minorities, especially black people, to work 10 times harder. But the point is, why should they have to work 10 times harder just to make the playing fields even? It shouldn’t be like that. Unfortunately, this is the reality for so many people. It is in our Filipinx privilege that we are not the main targets of oppression and police brutality. However, please don’t get blindsided and think that you are the exception to the rule. You are still a person of color.

I believe a lot of the Filipinx elders are opposed to the idea of standing with the BLM movement because they are misunderstanding what it stands for. So let me make this clear : standing for the BLM movement doesn’t mean you condone looting, it doesn’t mean all cops are bad, and it doesn’t mean that only black lives matter. The older Filpinx mindset is to believe that all the rioters and looters are a part of the protests. I’ve seen some referring to the protesters as “animals,” “barbaric,” and “thugs.” Please, please, please remember your history, and know that these are loaded terms. Never forget that Filipinos were showcased in Zoos for the amusement of others, to show and “prove” that we were barbaric and animalistic. How Americans view Filipinx people has changed and we have came a long way since the 1900’s. But it is time for us to stand in unison with our black brothers and sisters who are still having those labels attached to them to this day.

It is time for Filipinx people to stand and support black lives like they support black culture. For all the undercover racist Filipinx people who take part in these dance challenges to songs by black people, to those who cheer on black people but only when they’re winning your city a championship, to those who try to adopt the fashion, style, and slang, this is a message for you. You can’t love black culture only when it’s convenient for you. You can’t love what black people produce talent wise but leave them hanging when it comes to their rights and lives. You can’t chant “all lives matter” when you know you’re turning a blind eye to black people and their struggle.

Black people are dying every day from police brutality, and we are refusing to let this go on any further. The truth is, a lot of people are pressed about well known businesses burning down, churches, flags, etc. Things that are easily replaceable and essentially mean nothing. The fact that people care more about burning goods than black people’s lives is beyond me. You’re more pressed about people burning flags? Flags that were never meant for them, representing a nation that was never meant for them to be included in, a land they built for free and still get treated like second class citizens? But seeing black and brown people dying, being mistreated, arrested, maced, beaten, etc, is so common to you that you’re basically used to it? It’s truly a shame.

It’s time to have the uncomfortable conversations with family and internet friends. Silence is letting hate breed, especially if you have black people in your own family. Im proud of my Filipinx brothers and sisters who are speaking out against those closest to them, even if it’s difficult. Even if you’re seen as rude, disrespectful, abnoxious.

The generational gap is something we’ve struggled with. But times are different. Our generation are allies to the Black Lives Matter movement and the black community. We are no longer staying silent to appease those who can’t see the bigger picture. Try your best to educate those who are too set in their ways of thinking.

Filipinx for black lives. We stand with you, we see you, we understand your frustration, and we’re here to break the chain of racism you might’ve felt from our community. It’s truly beautiful to see so many people of different backgrounds get together to fight for what is long overdue. So many people are breaking the chain of ignorance, unlearning racist ideals that they grew up on, and educating those around them. But it all starts with breaking the silence.

I Saw The Sign

May 5, 2020May 5, 2020 Marinelle CabilloLeave a comment

Is going with the flow and letting things fall into place equivalent to doing nothing?

This is the question I have sat on this whole weekend.

To me, the quick and simple answer is no. Letting things naturally fall into place doesn’t mean you are being neglectful or careless. But, of course, going with the flow is easier said than done. This is something I find hard to do a lot of the time. Why?

Because I follow a plan. Not a strict one of course, but to some extent I’ve built out the skeleton of how I plan my life to be. And when things don’t go according to plan, I feel like I’m losing control and I feel lost and stuck. Is this way of thinking detrimental to my mental health? As you can see, answering these questions have only brought up more questions for me to answer.

Why is it that when someone does not have a plan, they are seen as irresponsible? While someone who does have a plan but gets thrown a curveball and freezes at the shock of things falling out of line is seen as unprepared? For both scenarios one thing remains true – you can never fully plan out or predict the outcomes of your life.

I’ve always been taught to have a plan, to not just do something for the sake of wanting to do it. I’ve also been taught to exhaust all possibilities – the good and the bad. And this is where I find myself stuck. Constantly outweighing the pros and the cons of every major situation/ life decision causes me to over-think, over-worry, over-analyze every possible detail and scenario, that I close myself off. And then I’m stuck. Stuck not knowing what to do, do you make a drastic change, or do you do “nothing” and let things go on the way they’ve always been? “Don’t try to fix what isn’t broken,” is the closest thing to my mentality.

But, that also means that there is no room for growth or improvement. Is staying where you’re most comfortable the best choice? I beg this question because I don’t know myself. Of course, it seems like the obvious answer is along the lines of: No! Without a little discomfort there is no growth!

But how do you know when it’s the right time to let go of your comfort zone? Does the right time even exist?

There are obvious answers, like the right time to buy a car. You have to make sure you have the consistent funds, the license, and the need for a vehicle. Most people don’t just decide they want a car and go pick it up. You have to do your research, see what your options are, and make sure you plan accordingly. Obviously, if you don’t have the funds, don’t have the license, or the urgent need for a car, it wouldn’t be “the right time” to purchase a vehicle.

I like to call this my “stalking,” phase. When I want something, usually that something will take out a great chunk out of my wallet, like a new phone, laptop, makeup, or clothing. I don’t usually spend my money on stuff (it’s mostly food when I hangout with friends and Uber), so when I do, I make sure its what I really want. If its an electronic item, I watch YouTube reviews, unboxings, reviews, and stalk the shit out of it for months. I make sure this is an item I really want, I take into consideration people’s pros and cons. Once I feel like I’ve stalked enough and I’m ready to buy it, I will save up the funds. All the while, keeping a close watch on possible sales, discounts, etc. That is true for me right now as I plan to buy a new laptop. The one I have right now is so beyond dead, only works when it’s plugged into the outlet, and heavy as rocks. I already have my eyes on a particular laptop, and when I get in the buying/stalking mood, I do my research. All of a sudden I know all the features and aspects as if I’m a computer wizard- which I’m totally fucking not.

That is the same for when I buy clothes or look at expensive makeup products to buy. About a month ago, I knew that the Rogue sale was coming up for Sephora. My sister is a Rogue member, meaning she gets 20% off of her purchases. This is a big deal, and these sales are usually when we stock up and figure out what we want. Being Sheltered in Place, I had all the time to stalk all the products I wanted. When I’m telling you I read maybe more than 150 pages of product reviews, I’m not kidding. What throws me off sometimes though, is when there’s a couple of 1 star reviews but the rest are 5. But anyways, I take into consideration all the information handed to me. Then, I look at reviews from different sites (sometimes they’ll just post the reviews from that brand’s actual website and I feel like I’m being played.) Not only will I go through multiple sites, I’ll ask friends if they’ve ever used it, then I’ll turn to YouTube videos. I guess its the journalist in me, to try to get all the information to make a decision for myself. I weigh out all the possible pros and cons and see if its worth my coin. But at the end of the day, regardless of the reviews, its up to me whether I want to buy it or not. And all those reviews can be completely useless if my skin reacts a different way.

My point is, this behavior just doesn’t stop at shopping. This way of thinking applies to my actual life as well. When I have a goal, I do the same. I try to talk to people who have achieved that goal, have the same goal, or are in the same track as me. I want to know what actions they are taking and what their plan is/was, so we can bounce back ideas and I can kind’ve see what my path should look like. Once I’ve heard the stories of successful people in the industry, and know how my peers have gotten their foot in the door, I’m left to make a decision for myself. In other words, I get the “reviews” in real life. I’m interested in people’s stories – how’d you get to this point? Was this the path you’ve always wanted? How should I go about making moves in the right direction? How’d you overcome the hurdles? Any advice?

But, at the end of the day, its my life. Its my path. I can interview all the people I want and ask for their advice, but our circumstances are different, our journeys are different, our priorities are different, so our paths will be different. Knowing this information, I still ask for advice from those around me, those I trust, those who are going through the same thing. But deep down I know that my life decisions depend on me.

When I feel like I’m in a crossroad, I’m that friend that will vent about it until a decision is made. And sometimes, a decision isn’t made at all, and I choose to do “nothing.” But I feel like there’s a thin line between going with the flow and letting everything fall into place vs. not doing anything. How do you know when the time is right? How do you know when its time to act?

And I guess I just don’t trust my judgment. I’m so afraid to make the wrong move – career wise, decision wise, and life wise. I’m terrified to make a move in the wrong direction, that I end up not even making a move. How can things fall into place if I keep dodging them? Is “going with the flow” and “letting things naturally fall into place,” my excuse for being too afraid to make a confident decision for myself?

And my argument sometimes is : I’ll know the right time when I see it. And sometimes, I’ll even ask God/ the Universe for a sign to point me in the right direction. And if I don’t recieve those signs, was it just not meant to be?

If I see a butterfly, I’ll know that’s Mama coming to me telling me everything will be okay.

If I save X amount of money by this time in the year, it’s a sign that I’m financially ready to move out.

If I dream about XYZ that must mean its a sign to ____

If I don’t get a job offer by ___, that’s a sign that I should ____.

And the list goes on. Its like I’m playing a guessing game with myself. For the most part, I will say I do believe in signs when its so blatantly in front of your face. But what if there are no signs? What if you just have to make a decision without really knowing where either decision will take you? What if no sign is the sign? Or what if there’s no signs at all and I’m just looking into coincidences to justify decisions in my life? How will I know? When is the right time for anything?

If ya’ll are annoyed with my questions, just know that I’m even more annoyed with me, because these questions roam around in my head daily. But I will answer the first question in this blog post. In case you forgot what it was since I asked like 30 questions, let me refresh your brain:

Is going with the flow and letting things fall into place equivalent to doing nothing?

Like most of my answers, nothing is ever black or white with me. I don’t think going with the flow and letting things naturally fall into place is equivalent to doing nothing. But I do think that with time, hoping things fall into place and seeing that its not, and still choosing not to act is equivalent to doing nothing. Not saying its a bad thing, especially since a lot of people can relate. Not knowing the right move is scary. But I’ve learned that if you’re waiting for a sign and the right time to act on something, that sign may not ever come. And it all comes down to what you believe in and what you’re confident in. But if you yourself aren’t confident in the decision, then you’ll always be stuck waiting for that sign, waiting for things to fall into place. But how can things fall into place when you yourself won’t allow it? In this scenario, which came first, the chicken or the egg turns into : which came first, the sign or the action?

Not knowing where a decision will take you is scary. Thinking of all the possible cons that can go wrong is also terrifying. As I get older though, I’m stuck wondering which is scarier: making the wrong decision, or not making a decision at all?

Shelter in Place Diaries – Serge : Positive High System

April 14, 2020April 14, 2020 Marinelle CabilloLeave a comment

California is just a little over 4 weeks into Shelter in Place. Originally, the plan was to shutdown for 3 weeks and hopefully arrive back to work with our usual routines at the end of March / early April. As the days went on, America soon realized that things were definitely not going to be back to normal in 3 weeks time. Even after things open up again, we as a society will slowly ease back into life before COVID-19, but with plenty of restrictions. Its safe to say that COVID-19 will have permanent effects to how we maneuver on a daily basis.

The 3 week mandatory shutdown was tough on business owners, but especially small business owners. It was hard enough to close for 3 weeks, but the extended Shelter in Place Order is forcing a lot of business owners to change up how they do business. This is especially true for Serge and his fitness business.

Serge is the creator and owner of “Positive High System.” He’s a Fitness Coach, eager to help those who want to improve their way of life through food and movement. He believes his Positive High program could benefit anyone who wants more knowledge and guidance in the fitness world. Before COVID-19, Serge was doing in-person training / group training. That, of course, is not possible anymore with the social distancing and Shelter in Place Orders. His clientele dropped by over 50% since COVID-19. As a small business owner, Serge knew that he would have to switch it up if he wants Positive High System to ride this pandemic wave and make it out in the end.

It is understandable that many business owners are frazzled and anxious about their business and their means of making a living. The unknown is what gets the best of people. Surprisingly, Serge, with his upbeat yet chill attitude, has decided to look at the bright side of this pandemic. It was already in his plans to open up the virtual / online component of training for Positive High. Online sessions were going to be Serge’s next business move later on in the year. Even though the timing is different, Serge took this as a message from the universe to act on the idea now. He has no choice but to. Serge has converted all of his in-person training sessions to live personal training classes on Zoom.

“Life is good,” he said on his vlog as he ended a workday early.

Serge is looking on the bright side of this Shelter in Place Order. He loves the fact that he gets to spend more time with his girlfriend and son. He shares that before COVID-19, he would get home around 8 or 9 PM. But now, he ends his day around 7-7:30 PM, and gets to take breaks during the day to do activities with his son, Elijah. Serge is a very active father, and the Shelter in Place is bringing him and his family closer. He’s finding time to reconnect with family through gaming apps, still running his business, spending more time with family, and doing more hobbies and activities with no time crunch.

As if he wasn’t already making the most of his time, Serge puts his phone on “airplane mode” by 7:30 PM to be more present with his family. Instead of looking at what could go wrong, Serge is deciding to take the less traveled route – taking it day by day, adjusting if need be, and not worrying about the unknown.

Serge launched his new Positive High System app that helps it’s users log their food and beverage intake, exercise, goals, accomplishments, etc. What is unique about this app is Serge is just a message away if you need encouragement or help. There is also a video section of workouts you could do at home. Serge stresses that the point of logging food is not be obsessive, to calorie count, or make drastic changes – but to be aware of what you’re doing – eating wise and exercise wise. By being aware, you’re in a better position to see what it is that you can tweak to benefit your health if that is your goal. Saying Serge has gracefully transitioned during this pandemic is an understatement!

Check out “Shelter in Place Diaries – Serge : Positive High System” by clicking:

Shelter in Place Diaries – $wift JiGGy

April 7, 2020April 7, 2020 Marinelle CabilloLeave a comment

March was just days away from coming to an end, and all of America was stuck wondering if the Shelter in Place Order was going to be lifted on April 7th. We were at the cusp of March and April and were anxious to know the verdict. Would we go back to our regular schedules soon?

No. The Shelter in Place Order was extended until the first Monday of May. May 4, 2020 is the new date to start countdowning to. Another month indoors. However, not everyone sees this as a bad thing. In fact, many have found themselves practicing self care by getting back into hobbies, reconnecting with friends and family, sleeping at a reasonable hour, cleaning the house, and tending to things that they just never had the time to do. Indeed, the time to act is now.

Bay Area artist, $wift JiGGy finds this to be especially true. Since the Shelter in Place Order, $wift JiGGy sees staying at home to be a blessing in disguise. Before COVID-19, $wift JiGGy was always busy with his day to day routine, promoting club events, while doing his music concurrently. Now, he finds himself with a lot of free time to chill out and work on his music.

$wift JiGGy is using this time as an opportunity to work on his craft as a rapper and artist. He takes us through his process of making beats with friends, how he promotes himself on social media, and how he decides if a beat is a mood or not.

You will see on the vlogs that $wift JiGGy doesn’t mind taking “break days” where Netflix, Hulu, snacks, and his phone are the highlights of his day. I think this is important to artists during this Shelter in Place. You can be an artist and not be creating everyday. It’s okay to not be creating. $wift JiGGy doesn’t put pressure on himself to create. He let’s the inspiration come to him and doesn’t force anything.

Watch “Shelter in Place Diaries – $wift JiGGy” by clicking:

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